Martina Wong

Senior Marketing Executive at Boutir
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • English Full professional proficiency
  • Mandarin Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
  • Korean Limited working proficiency
  • German Elementary proficiency

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Credentials

  • WSET Level 2 Award in Spirits - pass with distinction
    Wine & Spirit Education Trust
    Jun, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jan, 2021
    - Nov, 2024

Experience

  • Boutir
    • Hong Kong
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Marketing Executive
      • Apr 2022 - Present

      -Strengthen relationship with clients, partners and external parties through various projects including live-streaming events, media interviews and video shootings etc.-Solid events execution with partners and brands from pre-event setup to post event reviews.-Strong accounts management and partners success skills to assist accounts to grow their business with latest features and campaigns.-Assist of cross promotion planning and communications with brands and partners.Achievements:1. Successfully held >20 live-streaming events with hands on experience in planning and executions2. Assisted of partner success projects to provide advice and grow clients business to next stage, and hence, convert these successful cases as brand showcases for branding and marketing usage3. Managed >10 media interviews and video shootings

    • Marketing Executive
      • Jun 2020 - Mar 2022

      - Organized and coordinate different promotional campaigns including ATL & BTL promotion(TVC, KOL workshop, content marketing).- Communicated with vendors and external parties for cross promotion and drive brand awareness.- Achievement: Assisted in a TVC campaign in Aug 2020, launched in-app new features of Facebook and Google Ads placement, increased the company's Instagram followers to 10K.

  • Lagardère Travel Retail
    • France
    • Retail
    • 700 & Above Employee
    • Marketing Executive
      • May 2019 - Jun 2020

      - Focus on Liquor, wines and spirits- Assist of marketing activities including events organization, promotional activities, project preparation of wine and spirits in both Airport and downtown areas- Digital/Online Marketing - Manage social media feeds & online E-shop, contents review with brands & vendors- Support daily routines and general administration, i.e. POSM/ stocks handling, documents preparation- Manage and liaise with internal departments and external vendors for execution- Achievement: Successfully worked with partners and operated 4 VIP events.

  • Desk-one 溫室
    • Hong Kong
    • Hospitality
    • 1 - 100 Employee
    • Event and Operations Associate
      • Jun 2018 - Apr 2019

      - Responsible for development, planning, execution and logistics management of different projects, including external talks, company workshops and venues hiring- Build good relationships and develop social networks with external vendors and potential customers. Successfully developed membership network in variety of areas, such as language, interests and work skills.- Maintain daily operations of four branches- Achievement: Managed more than 40 workshops, venue hiring and events. Assisted in the 4th branch opening.

  • eslite 誠品
    • Retail
    • 200 - 300 Employee
    • Customer Service Assistant
      • Jan 2017 - May 2018

      -Assist daily operations of Playback Concept - a local jewellery brand -Handle customers inquiries, orders follow-up and store operations -Assist any ad-hoc tasks -Assist daily operations of Playback Concept - a local jewellery brand -Handle customers inquiries, orders follow-up and store operations -Assist any ad-hoc tasks

  • Impact Hub Network
    • Austria
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Event Management Intern
      • Jun 2017 - Aug 2017

      - High level of responsibility and ownership over impactful projects in the co-working place like Creativemornings and Fuckup Night Taipei- Responsible for development, production and logistics managements ofprojects, including visuals, manpowers - High level of responsibility and ownership over impactful projects in the co-working place like Creativemornings and Fuckup Night Taipei- Responsible for development, production and logistics managements ofprojects, including visuals, manpowers

Education

  • Hong Kong Baptist University
    Bachelor of Social Science - Communication, Major in Organizational Communication
    2014 - 2018

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