Marketing Officer

• Jul 2022 - Present

Senior Marketing Executive

• Sep 2021 - Mar 2022

Marketing Officer

• Mar 2021 - Sep 2021

E-commerce Management, Social Media Platform, Ad Boosting, KOLs Management, Copyrighting for editorial & advertorial, Video & TVC shooting, Product marketing, Target oriented

Marketing Specialist

• Sep 2018 - Feb 2021

B2B | IT | Data Infrastructure Responsible for management and execution of the company and vendor marketing strategy, using a multi-channel strategy to promote our marketing campaign. E.g. Website management, SEM, SEO, advertotial, social media platform, CRM and video editing to support the marketing campaign. - Social media management (Facebook & Linkedin)| Brand website owner - Manage email and phone enquiry - Event management | eDM design | CRM management | Corporate image - Corporate Social Responsibility - Project Management - SEO, SEM, online advertising, advertorial, brand souvenir concept - Google Analytics & Microsoft Power BI

Digital Marketing Executive

• Jun 2017 - Sep 2018

- Responsible for social media strategy including Facebook and Instagram - Assist in executing creative digital media campaigns to raise consciousness - Organize eDM to develop our customer pool - Provides marketing tracking and research information by analyzing data and trends - Measures the social media plan and KPI - Develops e-commerce business via our official Website - Manages the advertising on both Facebook and Instagram - Online customer services and Chatbot - Responsible for social media strategy including Facebook and Instagram - Assist in executing creative digital media campaigns to raise consciousness - Organize eDM to develop our customer pool - Provides marketing tracking and research information by analyzing data and trends - Measures the social media plan and KPI - Develops e-commerce business via our official Website - Manages the advertising on both Facebook and Instagram - Online customer services and Chatbot

PR and Marketing Assistant in Asia-Pacific

• May 2017 - Jun 2018

- Supported the Brand Communication Department in Asia Pacific - Executed creative idea, campaign and strategy in O2O - Responsible for copywriting, proofreading and translating the marketing materials - Arranged the sample of the season - Managed gifting order to celebrities and KOL - Developed engaging contents to attract the viewer - Provided marketing tracking and research information by analyzing data and trends - Organized Ted’s events e.g. Press day and VIP event - Launched our Hong Kong Facebook page and responsible for the content management system - Evaluated our competitors

Marketing Assistant

• Mar 2016 - Sep 2016

Mainly focus on B2B - Represented China UnionPay to manage "Union Bonus Point Program" and "UnionPay Discover HongKong Club" - Assisted in planning and implementing marketing strategies in different O2O channel - Built up a good relationship with our business partner e.g. SaSa, Chow Tai Fook and Ocean Park - Handled the advertisement such as light box in Lo Wu, POP and advertorial - Established Online& Offline campaigns also other relating marketing initiatives to drive the targeted customers across multiple platforms (e.g.WeChat, Weibo and Website)

Client Service Coordinator

• Jun 2015 - Aug 2015