Experience

Extend

• United States
• Financial Services
• 1 - 100 Employee

• Art Director

  • Apr 2023 - Present

• Senior Graphic Designer

  • Sep 2020 - Apr 2023

  In the first few months at Extend, one of the biggest tasks I took on was to bridge our visual brand identity across our channels (taking cue from the style guides within our product), so that there was a cohesive visual language from Product to Marketing. Working directly with the Head of Design and the CMO, our goal was to redevelop existing brand guidelines while pushing creative boundaries for a new look and feel of the Extend brand and brand visuals.Since then I have:• Applied new brand guidelines and DNA to all incoming new creative requests• Developed an Extend Branded powerpoint template and in-house asset library to empower and enable all team members to produce presentations at will• Overseeing that all marketing collateral aligned with our visual strategy • Working with stakeholders to strategize content development across social channels to increase Extend’s brand awareness• Lead creative direction and design execution on key tactics as the team continues to grow • R&D on how to better strategize content creation and design for scalability and cadence on social platforms Show less



OpsLab

• United States
• Software Development
• 1 - 100 Employee

• Art Director

  • Jul 2020 - Aug 2020



L+R

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Mar 2020 - Apr 2020



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Designer

  • Jun 2016 - Jan 2020

  • Worked directly under the Vice President of Corporate Design Group to design, develop and execute a large range of integrated marketing campaigns and collateral. • Under creative direction from the VP, was given autonomy to collaborate with clients, marketing and account executives to strategize marketing campaigns and translate concepts into compelling visuals. • Communicated with all internal stakeholders, various functions groups, to understand the larger depth and scope of each initiative to present innovative designs to better serve their creative brief. • Designed marketing collateral to be used across a broad spectrum of channels; eg blog posts, social media platforms, EDM’s, email blasts, website banners, brochures, event invitations and more. • Oversight on all in-house brands and licenses, with an ability to understand each brand DNA and develop graphics/ marketing material according to the aesthetic of each; eg Bobbi Brown, Clinique, Aveda, Lab Series etc. • Executed projects by coordinating with in-house design team, outside agencies, art service providers, printers, etc. • Mentored and oversaw junior team members. Offered creative guidance and direction while allowing a degree ofautonomy for them to grow and develop. • Monitored each project development and progress status with Junior Members as well as my own projects to give daily and weekly status updates to the Creative Director. • Developed an appropriate Time & Action Calendar to execute each request through to completion as well as coordinating with clients and vendors to ensure Time and Action was strictly adhered to. • Pushed creative boundaries within the parameters of Brand Guidelines wherever the opportunity presented itself. • Created presentations, booklets, and digital content for each project, including but not limited to Strategy, Financial Reports, Press Kits, Press Releases, Fact Sheets, website updates etc. Show less



Collection XIIX, Ltd.

• United States
• Wholesale
• 1 - 100 Employee

• Senior Graphic Designer

  • Apr 2015 - Mar 2016

  - Communicated with Product Development, Design and Sales teams to direct and execute projects for our customers; ranging from collateral development for our products to in-store graphics, website banners, photo shoots and marketing collateral. - Oversight on all in-house brands and licenses, with an ability to understand each brand's DNA and develop graphics/marketing material according to the aesthetic of each. - Coordinated and executed projects partnering up with in-house design teams, art service providers, external vendors, printers etc. - Managed digital content for the company's social media platform, inclusive of Facebook and Instagram. - Redesigned and managed the C18 website, with the intent to redefine the company branding. This has allowed them to consistently message the company DNA and remain relevant in this ever changing environment. Provided ongoing content and fresh inspiration through continually updating the site. - Directed in-house photoshoots for seasonal updates of products - Print and packaging design for top brands such as BCBG, Nine West, tailored specifically for various department stores by a deep analysis and understanding of their store layouts and in-house display strategies. - Visual Merchandising concepts, strategies and execution as part of the showroom preperation towards each market week. Show less



Allegravita

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Sep 2014 - Apr 2015

  - Collaborated with clients, marketing and account executives to strategise marketing campaigns and translate concepts into compelling visuals. - Thorough research and indepth analysis of the China region and their cultural heritage to ensure impactful delivery. - Designing marketing collateral to be used across a broad spectrum of channels; eg blog posts, social media platforms, EDM’s, email blasts, website banners, brochures, event invitations and more. - Employing photography, GIFS, charts, graphs, presentations, infographics to effectively communicate information to public. - Generating style guides, corporate documents, newsletters and more whilst maintainging brand guidelines - Using video editing skills to make short videos as promotional tools for the clients. Show less



Studio Subtractive

• Design Assistant + Graphic Designer

  • 2013 - 2014

  - Design and production of all corporate documents inluding Capability Statements, RFP’s, RFT’s, EOI’s along with presentations and project submission content. - Sole producer of all environmental graphics for projects, which meant generating artwork from conceptual through to print production and installation. - Coordinating with clients and vendors to ensure T&A was strictly adhered to. - Working with the principal designers and client briefs and taking a project from conceptualisation phase (using diagrams, precedents and concept sketches) to final construction stage. - Ability to present clients not only their requested vision, but options of a more refined vision to the best of our expertise. - A thorough understanding of various building sites, building codes and regulations, environmental factors and sustainability. - On-site and Off-site Project coordination between client, consultants and builders to ensure construction is meeting specifications, with an indepth knowledge of local materials, costs and time scales. - Being able to demonstrate all design ideas through use of sketches, formal draft work, 3D renders, montages, graphs and charts. - Updating company website and portfolio as well as mainenance of in-house project archives Show less



Grimshaw

• United Kingdom
• Architecture and Planning
• 500 - 600 Employee

• Architecture Assistant

  • 2010 - 2013

  - Key member of various competition projects and contributing to their success by generating compelling visuals and narratives for conceptual design phase. - Assisting the in-house Graphic Designer by putting together presenations for formal client meetings, including capability statements, brochures, RFP’s, RFT’s and EOI’s - Art directing, shooting and editing footage for both Australian offices to generate a video showcasing company’s work environments in the southern hemisphere. This was shared among the company’s global offices aiming to facilitate more visibility between all the locations. - Team Leader for a disaster resilient project scheme in Philippines, in partnership with Arup Associates. - Learning new drafting and 3d software on a regular basis and continueous mastering of all digital skills to not only stay atop of relevant design tools but to be able to excute elements at an increasing pace. - Being a team player was paramount to being a successful member of the company and this was evident by the fact that I was resourced onto projects that were spearheaded from other office locations. Show less