Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• Senior User Experience Architect

  • Jun 2023 - Present

• Group Art Supervisor

  • Jun 2022 - Present

  .: Manage and mentor a team of designers and illustrators, ensuring that all deliverables meet brand guidelines and are on-strategy, on-time, and on-budget. .: Conduct heuristic evaluations of website designs to identify and recommend improvements in areas such as usability, navigation, and overall user experience.



BDG

• United States
• Online Audio and Video Media
• 300 - 400 Employee

• Senior Art Director

  • Jan 2022 - Jun 2022

  .: Spearheaded the 2022 redesign of Fatherly across all websites and social platforms, an effort that included managing 2 designers and seamless collaboration with various engineering teams. .: Utilized competitive analysis of competing websites to better understand our target user and how to formulate a more relevant experience by identifying UX issues, improving overall branding presence, and proposing design recommendations. .: Conducted unmoderated remote usability tests with… Show more .: Spearheaded the 2022 redesign of Fatherly across all websites and social platforms, an effort that included managing 2 designers and seamless collaboration with various engineering teams. .: Utilized competitive analysis of competing websites to better understand our target user and how to formulate a more relevant experience by identifying UX issues, improving overall branding presence, and proposing design recommendations. .: Conducted unmoderated remote usability tests with target users to ensure expectations were met resulting in over 80% of users responding favorably to the updates. .: Established the visual design for weekly editorial content including 5–6 weekly digital issues, editorial packages, branding for editorial series, and special feature initiatives. Show less .: Spearheaded the 2022 redesign of Fatherly across all websites and social platforms, an effort that included managing 2 designers and seamless collaboration with various engineering teams. .: Utilized competitive analysis of competing websites to better understand our target user and how to formulate a more relevant experience by identifying UX issues, improving overall branding presence, and proposing design recommendations. .: Conducted unmoderated remote usability tests with… Show more .: Spearheaded the 2022 redesign of Fatherly across all websites and social platforms, an effort that included managing 2 designers and seamless collaboration with various engineering teams. .: Utilized competitive analysis of competing websites to better understand our target user and how to formulate a more relevant experience by identifying UX issues, improving overall branding presence, and proposing design recommendations. .: Conducted unmoderated remote usability tests with target users to ensure expectations were met resulting in over 80% of users responding favorably to the updates. .: Established the visual design for weekly editorial content including 5–6 weekly digital issues, editorial packages, branding for editorial series, and special feature initiatives. Show less



Some Spider Studios (part of BDG)

• United States
• Entertainment Providers
• 1 - 100 Employee

• Senior Art Director

  • Mar 2018 - Dec 2021

  .: Launched an ambitious e-commerce store for The Dad brand while under a strict 6 month timeline by heading the full production process from start to finish with illustrators, printers, and photographers across each project phase. .: Collaborated with founders, developers, and UX testers to troubleshoot problems on the website ahead of launch to ensure we were meeting the needs of our target customer. .: Conducted a yearly content audit and user interviews to ensure our product… Show more .: Launched an ambitious e-commerce store for The Dad brand while under a strict 6 month timeline by heading the full production process from start to finish with illustrators, printers, and photographers across each project phase. .: Collaborated with founders, developers, and UX testers to troubleshoot problems on the website ahead of launch to ensure we were meeting the needs of our target customer. .: Conducted a yearly content audit and user interviews to ensure our product offerings were relevant to the target customer resulting in over 2MM in sales over 3 years. Show less .: Launched an ambitious e-commerce store for The Dad brand while under a strict 6 month timeline by heading the full production process from start to finish with illustrators, printers, and photographers across each project phase. .: Collaborated with founders, developers, and UX testers to troubleshoot problems on the website ahead of launch to ensure we were meeting the needs of our target customer. .: Conducted a yearly content audit and user interviews to ensure our product… Show more .: Launched an ambitious e-commerce store for The Dad brand while under a strict 6 month timeline by heading the full production process from start to finish with illustrators, printers, and photographers across each project phase. .: Collaborated with founders, developers, and UX testers to troubleshoot problems on the website ahead of launch to ensure we were meeting the needs of our target customer. .: Conducted a yearly content audit and user interviews to ensure our product offerings were relevant to the target customer resulting in over 2MM in sales over 3 years. Show less



JUICE Pharma Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Art Supervisor

  • Sep 2015 - Jan 2017

  .: Oversaw a cross-team, award-winning initiative to develop a fully revamped digital detail aid for use across 5+ Merck Vaccine brands by leading ideation, designing wireframes and interactive prototypes with a strong focus on content organization and story flow. .: Spearheaded the ideation, execution, and launch of Gardasil 9 by synthesizing the insights of health care professionals and clients into feasible design decisions. .: Interpreted complex health-related material… Show more .: Oversaw a cross-team, award-winning initiative to develop a fully revamped digital detail aid for use across 5+ Merck Vaccine brands by leading ideation, designing wireframes and interactive prototypes with a strong focus on content organization and story flow. .: Spearheaded the ideation, execution, and launch of Gardasil 9 by synthesizing the insights of health care professionals and clients into feasible design decisions. .: Interpreted complex health-related material, translating into accessible designs and content for use in the field by sales reps leading to an 8% increase in sales of Gardasil year over year. Show less .: Oversaw a cross-team, award-winning initiative to develop a fully revamped digital detail aid for use across 5+ Merck Vaccine brands by leading ideation, designing wireframes and interactive prototypes with a strong focus on content organization and story flow. .: Spearheaded the ideation, execution, and launch of Gardasil 9 by synthesizing the insights of health care professionals and clients into feasible design decisions. .: Interpreted complex health-related material… Show more .: Oversaw a cross-team, award-winning initiative to develop a fully revamped digital detail aid for use across 5+ Merck Vaccine brands by leading ideation, designing wireframes and interactive prototypes with a strong focus on content organization and story flow. .: Spearheaded the ideation, execution, and launch of Gardasil 9 by synthesizing the insights of health care professionals and clients into feasible design decisions. .: Interpreted complex health-related material, translating into accessible designs and content for use in the field by sales reps leading to an 8% increase in sales of Gardasil year over year. Show less



JUICE Pharma Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Sep 2013 - 2015

• Art Director

  • Sep 2012 - Sep 2013

• Junior Art Director

  • Sep 2011 - Sep 2012



USA Tees

• United States
• Design Services
• 1 - 100 Employee

• Art Director, Sales Manager

  • Jun 2010 - Sep 2011

• Graphic Designer

  • Jun 2009 - Jun 2010



Modco Media

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jan 2006 - Jan 2009