Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Associate Director

  • Mar 2022 - Present



Quest Events

• United States
• Events Services
• 1 - 100 Employee

• Director of Marketing

  • Feb 2019 - Jun 2020

  Established and directed all marketing and day-to-day operations for 27 full-service national locations and managed a team of direct reports. Created and executed strategic print and digital marketing plans to support new product and business expansion, acquisition, and revenue goals. Executed initiatives to increase brand visibility and generate sales leads. Collaborated with stakeholders, the Executive Team, and the Board of Directors to identify market needs, challenges, and opportunities. Defined sales focus, audience personas, and SEO/SEM brand positioning strategies to increase digital presence across internal and external channels. Oversaw print advertising, tradeshows and events, training resources, and PR/sales collateral. Established and monitored KPIs to evaluate and optimize campaign ROI. ▪ Developed and launched a paid acquisition strategy across industry outlets, Google, Facebook, and Instagram, resulting in a 452% increase in website traffic and a 60% increase in qualified leads. ▪ Created new website and mobile user experience resulting in a 51% increase in new lead conversion rates. ▪ Revamped SEO, digital marketing efforts and utilized website performance monitoring and reporting analytics to develop strategies resulting in a 374% increase in paid search campaign CTR and a 753% increase in email campaign click-thru rates within six months. Show less



Commerce House

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Supervisor

  • Aug 2017 - Feb 2019

  Created integrated marketing, communication, and advertising plans for agency clients and oversaw account managers. Primary contact for high-profile client relationships, brand strategies, logistics, and marketing landscapes. Conducted research and analysis to define each unit’s visual identity and communication strategy and developed personalized and effective branding and sales processes. Completed omnichannel marketing efforts and digital campaigns to maintain brand recognition and increase market visibility. Facilitated stakeholder interviews and global surveys; synthesized results to drive marketing efforts. Oversaw implementations of digital media assets. Evaluated manager performance, held reviews, and provided development opportunities. ▪ Developed and implemented a nationwide cardiology service line campaign for CHRISTUS Health System, resulting in a 34% increase in email CTR within three months. ▪ Oversaw marketing efforts for the agency’s most significant global account of over $3.97B in annual revenue. ▪. Spearheaded concept and development of a global mobile app campaign for Hotels.com that increased mobile app downloads by 21%. Show less



Rocket Red

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jun 2014 - Jul 2017

  Responsible for managing and maintaining day-to-day client projects in adherence to their overall marketing/advertising/digital/social media plan objectives and strategies, from concept through delivery including estimating and budget planning, scheduling, execution, tracking and reporting. Worked closely with clients inclusive of PRG, GES, Freeman, Five Star ER, Cornerstone Healthcare Group, and the City of San Antonio–managing expectations, coordinating cross-functional project teams to ensure programs were delivered on-time and on-budget. Highlights: ▪ PRG North America: Developed the digital and social media marketing plans–establishing the brand voice, defining target audience segments and identifying meaningful KPI’s. Within five (5) months, the company’s social media audience grew by 94% and channel engagement increased by 164%. ▪ Five Star ER: Served as the agency account lead, establishing and executing all facets of an omnichannel marketing plan for this Austin-based ER start-up with locations throughout Texas. Efforts included strategic planning, market and competitive assessment, media planning and buying services (print/OOH/broadcast/digital), website development/maintenance, SEO/SEM, social media channel management and measurement, development of physicians’ outreach, referral and grassroots programs, preferred corporate service provide programs–driving clinical volume while building a five-star brand reputation. ▪ Cornerstone Healthcare Group: Led rebranding efforts inclusive of establishing brand hierarchy, market positioning, logos and online presences for three (3) healthcare divisions operating under the Cornerstone Healthcare Group brand. Provided a competitive assessment (local & regional competitive landscape) along with market trends respective to each division’s offering. Show less



KD College Prep

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director

  • Aug 2012 - May 2014

  KD College Prep, a Plano, Texas-based company, provides classes and individual tutoring to prepare students for achieving the test scores they need to achieve their college dreams. As a Director at the Dallas Campus, I work with hundreds of parents and students within the Highland Park, University Park, Preston Hollow and Lake Highlands areas. Highlight: Within first six months, initiated the development of and authored “how to” resource materials for Directors and comprehensive Training Manual for student workers Area of responsibilities: • Develop weekly staffing scheduling based on facility needs, staff availability and experience level • Facilitate training of new Directors inclusive of daily operations, database management, student progress evaluation, best practices for managing difficult students and/or parents • Lead New Student Orientations, presenting program synopsis, value and expectations for parents and students • Attract, manage and retain student workers (as many as 14 direct reports) • Conduct “info” sessions with prospective clients to increase enrollment and build program advocacy • Assess student progress, counsel parents and students on how to leverage the program to reach their testing goals • Interview prospective teachers and student staff, review employee materials and procedures with new hires • Support social media marketing initiatives by providing relevant photos, memes, suggested posts for Facebook and tweets to increase brand engagement and share of voice • Execute daily administrative and managerial duties including material preparation for students and teachers, scheduling test reviews, practice tests, managing email inquiries and office suppliers Show less