Experience

Sports Warehouse, Inc.

• United States
• Online and Mail Order Retail
• 1 - 100 Employee

• Global Marketing Director

  • Sep 2021 - Present



Tennis Warehouse Europe

• Marketing & Project Manager

  • Jan 2012 - Jan 2022

  Increased productivity by aligning departments and implementing various procedures. Cut costs by combining resources across various markets. Increased sales by strategically creating promotions with buyers to move heavy and slow moving inventory. Gained additional market share by capitalizing on opportunities and acquiring new partnerships. Gained growth in international market by developing the business model and implementing best practices. Job Roles: Manage marketing… Show more Increased productivity by aligning departments and implementing various procedures. Cut costs by combining resources across various markets. Increased sales by strategically creating promotions with buyers to move heavy and slow moving inventory. Gained additional market share by capitalizing on opportunities and acquiring new partnerships. Gained growth in international market by developing the business model and implementing best practices. Job Roles: Manage marketing calendar for all channels: promotions, launches, events, ecommerce, etc. Digital Media Marketing Manager: maintain affiliates and strategize display, SEM, SEO, CRM, & social campaigns Develop marketing strategies to drive ecommerce sales Strategize for different key international markets Coordinate all forms of marketing, including but not limited to print, digital, & commercial Coordinate directly with graphics and programming regarding all site functions and updates Maintain & cultivate relationships with key partners Maintain each vendor’s brand and voice across all marketing communications Organize and implement off site grass roots marketing Coordinate and implement team building exercises and training Foster communication through various departments Handle PR and write press releases Show less Increased productivity by aligning departments and implementing various procedures. Cut costs by combining resources across various markets. Increased sales by strategically creating promotions with buyers to move heavy and slow moving inventory. Gained additional market share by capitalizing on opportunities and acquiring new partnerships. Gained growth in international market by developing the business model and implementing best practices. Job Roles: Manage marketing… Show more Increased productivity by aligning departments and implementing various procedures. Cut costs by combining resources across various markets. Increased sales by strategically creating promotions with buyers to move heavy and slow moving inventory. Gained additional market share by capitalizing on opportunities and acquiring new partnerships. Gained growth in international market by developing the business model and implementing best practices. Job Roles: Manage marketing calendar for all channels: promotions, launches, events, ecommerce, etc. Digital Media Marketing Manager: maintain affiliates and strategize display, SEM, SEO, CRM, & social campaigns Develop marketing strategies to drive ecommerce sales Strategize for different key international markets Coordinate all forms of marketing, including but not limited to print, digital, & commercial Coordinate directly with graphics and programming regarding all site functions and updates Maintain & cultivate relationships with key partners Maintain each vendor’s brand and voice across all marketing communications Organize and implement off site grass roots marketing Coordinate and implement team building exercises and training Foster communication through various departments Handle PR and write press releases Show less



Tennis Warehouse

• United States
• Online and Mail Order Retail
• 1 - 100 Employee

• Marketing & Project Manager

  • Jan 2012 - Jan 2022

  Manage affiliate marketing through digital media. Coordinate with web editing and graphic designers to best market new products. Maintain the Google Adwords account Analyze ROI through Google Analytics. Create Facebook Ad campaigns and “Like” campaigns as well as maintain other social media platforms. Manage the promotions calendar with all vendors Foster communication between customer service and buyers Coordinate marketing strategies for the team department

• Marketing Assistant

  • Feb 2010 - Jan 2012

  Managed affiliate marketing through digital media. Coordinated with web editing and graphic designers to best market new products. Analyze ROI through Google Analytics. Create Facebook Ad campaigns and “Like” campaigns as well as maintained other social media platforms. Communicated promotions to customer service representatives.

• Customer Service Representative

  • Mar 2009 - Feb 2010

  Developed a great insight on effective/ineffective customer service operations, as well as customer fulfillment process. Team Sales Representative New Employee Trainer Order Follow Ups Representative Social Events Coordinator



SLO Benefit, Inc.

• San Luis Obispo, California Area

• CEO

  • 2012 - Dec 2018

  Event planning and marketing consultation. Event planning and marketing consultation.



Cal Poly Men's Soccer Marketing

• Intern

  • Jun 2010 - Dec 2010

  Set up mobile platforms and managed social media marketing. Gained sponsors through marketing proposals. Set up mobile platforms and managed social media marketing. Gained sponsors through marketing proposals.