Managing Partner

• May 2022 - Present

Managing Partner

• Jan 2019 - May 2022

Heading the Mumbai and Ahmedabad operations at DDB Mudra. Responsible for managing the office P&L with focus on driving top line growth and delivering profitability. Heading bespoke brand teams on Volkswagen, J&J and Unilever. This involves consolidating agency output and revenue streams across advertising, digital, PR and shopper marketing efforts. Global lead on Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM. Key responsibilities include working with the Global Ice Cream team, managing and guiding multiple Omnicom agencies including PR, digital and shopper marketing across markets Show less

EVP&Jt Managing Partner

• Jan 2018 - Dec 2018

Senior VP and Business Partner

• Jan 2013 - Dec 2017

Led key businesses like Volkswagen, Unilever, FBB, Gulf Oil and TBZ. Pivotal role in managing the image make over of FBB. Collaborated with the marketing team to increase relevance of fashion by creating new buying occasions like holidays and college reopening. Led the Lipton Green Tea market development strategy which included identifying specific consumption insights and working with product teams to develop compelling product claims Led key businesses like Volkswagen, Unilever, FBB, Gulf Oil and TBZ. Pivotal role in managing the image make over of FBB. Collaborated with the marketing team to increase relevance of fashion by creating new buying occasions like holidays and college reopening. Led the Lipton Green Tea market development strategy which included identifying specific consumption insights and working with product teams to develop compelling product claims

VP and Business Head

• Jan 2011 - Jan 2013

Business Head

• Dec 2008 - Dec 2010

Developing communication strategy, defining positioning platforms, coming up with relevant consumer insights via primary and secondary research. Working effectively with client marketing calendars and collaborating in executing communication initiatives in various mediums. Agency lead on ColgatePalmolive, Kaya Skin Clinic, Marico, Himalayan Natural Mineral Water. Ensuring global barnd equity alignment on Colgate while staying locally relevant. Collaborating with the marketing teams to find new communication opportunities like shopper and trade marketing. Devised local initiatives to drive market visibility, brand pull and higher retail effectiveness for Colgate in rural and semi urban areas Led consumer work, insight mining and developed strategic road map for launch of a brand of anti - perspirant from Colgate. Also responsible for managing Marico brands like Kaya Skin Clinic, Hair&Care. Led the strategic work for defining the Kaya brand vision, guidelines and positioning. Did extensive work, starting ground up for a range of fortified bottled water from the TATA group. Led the development of identity, packaging design and launch plans for the product. Show less

AVP

• Jun 2007 - Dec 2008

Brand communication ownership. Leading communication development and helping clients drive brand partnerships effectively. Complete workflow management with strict adherence to process, timelines and output across multiple mediums. Monitoring market trends and competitor activity to influence brand communication effectively. Business lead on two of the largest businesses for the agency - Bajaj Allianz and Nivea. Guided the thinking,development and launch of Nivea Mens care range in India. Helped transition Bajaj Allianz communication from purely rational product advertising to a larger brand platform ownership. Led new business development and acquired clients like Network 18, Angel Broking and Planet M. Actively involved in conducting 'disruption' workshops with Clients, both as a new business tool as well as a revenue stream for the agency. Show less

Account Manager to Client Services Director

• Apr 2003 - Jun 2007

Brand custodianship. Ensuring brand strategies are translated into relevant and effective communication by collaborating with clients and creative partners. Client partnership on go to market strategies. Monitoring market trends, consumer research and competitive activities. Anticipating operational bottlenecks and ensuring smooth workflow. Performed in multiple capacities, starting with the role of an Account Manager and worked my way to being a Client Service Director. Key responsibilities included collaborating with Clients on their strategic, creative development and operational needs on businesses like Bajaj Auto Limited, P&G, Indian OIl, IDBI Capital, Fiat Automotive and VVF limited. Built strong relationships with Bajaj Auto and spearheaded the consolidation of the business with the agency. Grew the agency Bajaj portfolio from a single brand to 3 brands in a 14 month period including winning the most prestigious motorcycle brand from Bajaj - Pulsar, from Ogilvy. Seamless management of workflow from insightful brief writing to control on timelines and development of above the line campaigns. Worked on the development,execution and implementation of the retail identity of Indian Oil's premium fuel brands Worked closely with regional P&G teams on the launch of a mass shampoo brand, Rejoice, in India Nominated for the Leo Burnett AD school to attend a series of training programmes across South East Asia Show less

Account Supervisor

• Oct 2001 - Apr 2003

Operational execution of advertising strategies and above the line communication campaigns. Adhering to timelines and brand mandates. Effectively managing the day to day on the assigned brands. Worked on the launch of Pulsar. Independent handling of the multiple launch requirements like managing the photo shoot, the TVC shoot, collateral development and print campaign development and execution. Operational execution of advertising strategies and above the line communication campaigns. Adhering to timelines and brand mandates. Effectively managing the day to day on the assigned brands. Worked on the launch of Pulsar. Independent handling of the multiple launch requirements like managing the photo shoot, the TVC shoot, collateral development and print campaign development and execution.

RK Swamy/BBDO

• Apr 1999 - Oct 2001

Operational management on the assigned brands. Worked on the launch of Zee Movies and Zee Music. Handled multiple print campaigns, almost on a daily basis on AIWA and TCL. Involved in packaging development for TCL. Operational management on the assigned brands. Worked on the launch of Zee Movies and Zee Music. Handled multiple print campaigns, almost on a daily basis on AIWA and TCL. Involved in packaging development for TCL.