Kristen (Kiernicki) Lavery

Associate Director, Clinical Content at BioPharm Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Flemington, New Jersey, United States, JE

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John C. Pollock

Kristen is one of The College of New Jersey (TCNJ) communication studies department's shining stars. While an undergraduate, her highly professional papers won several national awards, including "best student paper in the nation" from the national honor society of the National Communication Association. What makes Kristen the "great leader" among all students I have taught in my 21 years as a professor at TCNJ, however, is that no one has given back more to the college that nurtured her. Two examples:First, Kristen founded the interdisciplinary Public Health Communication Club, one of the most vibrant student clubs both in our department and throughout the entire college, hosting talks in fall, 2012, from Congressman Dr. Rush Holt on national health care reform, and in spring, 2013, from Dr. Arvind Singhal, internationally renown expert on the use of Entertainment-Education to combat gender violence/disparities and fight AIDS worldwide. Second, Kristen initiated our twice-yearly department newsletter, "The Roar" (the way our college mascot, a lion, "communicates"). "The Roar" has become a major vehicle for communicating among students, faculty, alumni, and prospective students, a fascinating record of the vibrant student activities, challenging internships, rewarding jobs, and excellent graduate and professional schools with which our students have become associated. Kristen improves the lives of all those she touches. If I had a daughter, I would want her to be just like Kristen. I can think of no higher recommendation.

Britton Farrar

Kristen's scope of knowledge and attention to detail in the leveraging of social media is impeccable!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director, Clinical Content
      • Sep 2021 - Present

      - Expanding beyond role as Manager, Medical Writing to oversee multiple strategic accounts- Primary content strategist aligned to 6 account teams and 3 writers + one freelancer- Managing a team of 3

    • Manager, Medical Writing
      • Jun 2020 - Sep 2021

      - Continued initiatives listed under Senior Medical Writer with a focus on higher-level strategy, client-facing work, and management of writer team- Managed two direct reports, provided indirect management to other writers, and created/rolled out processes for content dept- Led and contributing to various company initiatives, including email and video overhauls, creation of best practice “playbook” documentation, and development of new complex product offerings- Informally mentored cross-departmental team members- Worked directly with omnichannel strategy to propose messaging gaps, journey recommendation, and target segmentation for trigger-based programs- Participated in the Rare Disease Collective through Omnicom Health Group to gain subject-matter expertise Show less

    • Senior Medical Writer
      • Nov 2017 - Jun 2020

      - Served as the first “in house” writer at BioPharm; took lead role in developing writing processes and training/mentoring new writers, including indirect management and creation of onboarding materials- Writer role includes print and digital content development across multiple brands, primarily peer-to-peer HCP communications based off of KOL interview; often served as primary content person on highest profile strategic team - Consistently delivered high-quality materials on time and on budget, working closely with content and operations teams, including Omnichannel Strategy, Editorial, Creative, and Account- Extended beyond role to participate in medical strategy development and unconventional projects, taking lead on client calls and LMR review- Developed best practices for email subject lines, call-to-action placements, alt tags, and microsite linking- Created and championed use of a process for working files, decreasing submission time and improving quality of annotations for LMR review- Redesigned templates for banners, email subject lines, and microsites to streamline development process and ease data tracking for the analytics team- Participated in Oncology University through Omnicom Health Group to gain subject-matter expertise Show less

    • Senior Medical Writer
      • Aug 2014 - Nov 2017

      - Served as a lead writer and content strategist on a variety of accounts in primary and specialty care (managed markets audience) for both launch and in‐line products - Led launches for RENFLEXIS (infliximab‐abda; Merck, 2017), ZINPLAVA (bezlotoxumab; Merck, 2016); BELSOMRA (suvorexant; Merck, 2015); assisted on launches for other Merck and Sanofi products - Responsible for conducting literature searches, interpreting and analyzing published literature and data on file references, and appropriately annotating manuscripts - Beyond manuscript preparation, provided creative guidance (layouts) - Billed at over 99% utilization since Day 1 of employment; known for working quickly and accurately to hit deliverable timelines - Work portfolio included payer value proposition design, payer slide decks, internal training slide decks, budget impact models (including calculations), white papers, leave behinds, competitive simulation workshops, patient identification tools, implementation guides, and various assorted launch materials (eg, launch announcements, flashcards) - Attended highly scientific industry conferences and wrote executive summaries for clients - Won 6 SPOT awards (January 2015, September 2015, August 2016, June 2017, October 2017 [x2]) for quality work output and adherence to corporate guiding principles - Participated in Leadership Development Program classes (Social Styles; Communicate with Clarity) Show less

    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor, Communication Studies
      • Aug 2012 - May 2017

      Courses taught included - COM 103: Introduction to Communication Theory (Fall 2012, Fall 2014, Fall 2015, Spring 2016, Fall 2016, Spring 2017) - COM 242: Interpersonal Communication (Spring 2014, Fall 2014) - COM 310: Theories of Persuasion (Spring 2015) - COM 390: Communication Research Methods (Spring 2013) - COM 403: Social Marketing & Health Communication Campaigns (Fall 2013) Courses taught included - COM 103: Introduction to Communication Theory (Fall 2012, Fall 2014, Fall 2015, Spring 2016, Fall 2016, Spring 2017) - COM 242: Interpersonal Communication (Spring 2014, Fall 2014) - COM 310: Theories of Persuasion (Spring 2015) - COM 390: Communication Research Methods (Spring 2013) - COM 403: Social Marketing & Health Communication Campaigns (Fall 2013)

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Medical Writer
      • Jan 2013 - Aug 2014

      - Medical writer and data analyst for a healthcare communications agency specializing in managed markets - Conducted research, analyzed data, and wrote results for various pillar programs, including the Novartis Pharmacy Benefit Report and the Genentech Oncology Trend Report - Created moderators and/or interview guides for advisory boards and research projects - Gained expertise in managed care and accountable care organizations and disseminating information to various pharmaceutical companies - Created, edited, and analyzed results for survey about various disease states - Revised and proofed company documents prior to release Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Patient Recruitment Strategist (contractor)
      • May 2012 - Dec 2012

      - Worked on patient recruitment and retention campaigns for clinical trials. - Wrote parts of proposals to use for new business accounts - Worked on messaging concepts for patient materials (retention and recruitment) - Researched pharmaceutical pipeline for multiple indications - Conducted interviews with site coordinators - Worked on patient recruitment and retention campaigns for clinical trials. - Wrote parts of proposals to use for new business accounts - Worked on messaging concepts for patient materials (retention and recruitment) - Researched pharmaceutical pipeline for multiple indications - Conducted interviews with site coordinators

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • PR and Social Media Intern
      • Feb 2012 - May 2012

      - Independently developed a public relations and marketing plan for a growing healthcare technology company - Created and managed social media accounts and message dissemination - Conducted audience analysis for message development - Independently developed a public relations and marketing plan for a growing healthcare technology company - Created and managed social media accounts and message dissemination - Conducted audience analysis for message development

  • The University of Kentucky
    • Lexington, Kentucky Area
    • Teaching Assistant & Instructor
      • Aug 2010 - May 2012

      2011-2012: Composition & Communication I (CIS 110) and Composition & Communication II (CIS 111) - Primary instructor for two sections per semester (approximately 50 students) 2010-2011: Intro to Communication (COM 101) - Responsible for grading and keeping attendance for 150 students 2011-2012: Composition & Communication I (CIS 110) and Composition & Communication II (CIS 111) - Primary instructor for two sections per semester (approximately 50 students) 2010-2011: Intro to Communication (COM 101) - Responsible for grading and keeping attendance for 150 students

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Summer Intern
      • Jun 2011 - Aug 2011

      - Assisted with a variety of accounts for a leading NJ-based healthcare PR agency - Specialized in researching trends for pharmaceutical use of social media - Created a plan with best practices in social media for future clients - Assisted with a variety of accounts for a leading NJ-based healthcare PR agency - Specialized in researching trends for pharmaceutical use of social media - Created a plan with best practices in social media for future clients

    • United States
    • Research Services
    • 700 & Above Employee
    • Independent Contractor
      • Mar 2011 - Aug 2011

      Worked with a UK faculty member and two other graduate students to identify (and potentially standardize) measures of health behavior constructs using several health behavior theories, such as the theory of reasoned action/planned behavior, social cognitive theory, and the transtheoretical model. Worked with a UK faculty member and two other graduate students to identify (and potentially standardize) measures of health behavior constructs using several health behavior theories, such as the theory of reasoned action/planned behavior, social cognitive theory, and the transtheoretical model.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Lambda Pi Eta National Vice President
      • Nov 2009 - Nov 2010

      - Coordinated the involvement of 400 chapters nationwide by forming online forum to share materials and ideas - Devised strategies and served as mentor for a newly formed chapter at the College of St. Elizabeth (Morristown, NJ) - Coordinated the involvement of 400 chapters nationwide by forming online forum to share materials and ideas - Devised strategies and served as mentor for a newly formed chapter at the College of St. Elizabeth (Morristown, NJ)

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Foundation Intern
      • Aug 2009 - Dec 2009

      - Wrote press releases about hospital and foundation events - Designed educational materials for public communities supporting heart-healthy and proper sleeping behavior - Contributed to fundraising, special event and community outreach programs assisting in hospital’s mission of not billing patients - Wrote press releases about hospital and foundation events - Designed educational materials for public communities supporting heart-healthy and proper sleeping behavior - Contributed to fundraising, special event and community outreach programs assisting in hospital’s mission of not billing patients

Education

  • University of Kentucky
    M.A., Health Communication
    2010 - 2012
  • The College of New Jersey
    Bachelor of Arts, Communication
    2005 - 2009
  • Hatboro Horsham High School
    2001 - 2005

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