Senior Demand Generation Manager

• Jul 2022 - Present

Marketing and Communications Manager

• Jul 2019 - Jul 2022

At Waterloo EDC, I am responsible for content creation, management and content strategy, sponsorship and events, annual and quarterly reports, search engine optimization and all marketing and communications copy. I am also directly involved in the planning and execution of lead generation campaigns, including custom content, landing page creation, marketing automation and reporting. Waterloo EDC is a complex B2B sales organization that seeks multi-million dollar business investment deals, which makes for an interesting marketing challenge.

Marketing and Communications Specialist

• Jun 2018 - Jun 2019

Communications Manager

• Aug 2015 - Jun 2018

In this newly created role, my primary focus was strengthening awareness of the Perimeter Institute brand in key global demographics and geographic areas. This role owned primary responsibility for media and influencer outreach, story pitching, scheduling interviews, maintaining existing media relationships, and identifying new media opportunities. Over this period I placed articles in The Globe and Mail, The Guardian, The Economist, Maclean’s, Wired, Gizmodo, Scientific American, and more. In 2018, my media relations work won a national Prix D'Excellence Bronze Award from the Canadian Council for the Advancement of EducationI also created plans for coordinating marketing, communications, social media and media relations actions tied to special events, and announcements, including a visit by Prime Minister Justin Trudeau. Finally, I led projects to create branded content aimed at developing leads for Perimeter’s advancement (donors) and educational outreach (students/teachers) departments, including the "Forces of Nature" content series, which won a 2018 Prix D'Excellence Gold Award from the Canadian Council for the Advancement of Education.

External Relations Specialist

• Mar 2014 - Aug 2015

As Perimeter Institute, the world's largest theoretical physics research hub, I worked to develop new media and influencer relationships, growing awareness of Perimeter’s research, training, and educational outreach activities. In my first year I secured media coverage in The Globe and Mail, Scientific American, The Economist, and more. I also created a system of partnerships with top media outlets and science organizations to share Perimeter’s public lecture series webcasts, resulting in an average live viewership is approximately 1,500/month (10,000+ on-demand/month) in the first year. I helped create and disseminate the award-winning “Slice of PI” series of fun, shareable physics-related content, and developed the organization’s first social media strategy.

Public Relations Coordinator

• May 2013 - Mar 2014

After a successful internship I was offered a position with 3M Canada. I worked closely with brand and product marketers to create/execute media relations plans, including traditional media outreach, blogger outreach, influencer outreach, and social media content. I proactively pitched stories to both online and traditional media outlets, researched and wrote case studies, developed internal communications for the corporate intranet, managed the media monitoring function and developed reports for senior management, and organized events and assisted with other corporate functions whenever necessary.

Public Relations Intern

• Jan 2013 - Apr 2013

As part of a post-graduate program in public relations, I interned with 3M's Canadian headquarters. Over the course of four months I developed practical public relations skills in a hands-on environment, and was mentored by the 3M Communications and Community Relations Manager

Community Activist - Citizen Engagement

• Aug 2012 - Oct 2012

While completing a post-graduate program in public relations I worked with a small team of volunteers to devise, deliver, and publicize the results of a survey that captured the engagement activities of London's City Council. I performed the media relations function with significant results, including six print media mentions, nine online media mentions, two blog posts, and coverage on two local radio stations in a three-week period. While completing a post-graduate program in public relations I worked with a small team of volunteers to devise, deliver, and publicize the results of a survey that captured the engagement activities of London's City Council. I performed the media relations function with significant results, including six print media mentions, nine online media mentions, two blog posts, and coverage on two local radio stations in a three-week period.

Research Associate

• Jan 2011 - Aug 2012

At the Sarnia Lambton Workforce Development Board my primary function was to provide research support and guidance to six community development strategy committees comprised of leaders from the local government, business, research, and academic communities. I also wrote and edited research reports, issues summaries, news releases, blog posts and tweets, organized events, and performed the media relations function, as required. At the Sarnia Lambton Workforce Development Board my primary function was to provide research support and guidance to six community development strategy committees comprised of leaders from the local government, business, research, and academic communities. I also wrote and edited research reports, issues summaries, news releases, blog posts and tweets, organized events, and performed the media relations function, as required.

Municipal Management Intern

• Jun 2009 - May 2010

While completing a graduate degree, I joined the City of London as an intern under a prestigious program meant to train the next generation of municipal leaders. Over the course of the year I participated on the senior leadership team, completed projects in all major departments, and played a role on a number of working groups. While completing a graduate degree, I joined the City of London as an intern under a prestigious program meant to train the next generation of municipal leaders. Over the course of the year I participated on the senior leadership team, completed projects in all major departments, and played a role on a number of working groups.

Graduate Teaching Assistant

• Sep 2008 - Apr 2009

Undergraduate Research Assistant - Historical Data Research Unit

• May 2007 - Aug 2008