Experience

Opal Viet Nam Co., Ltd.

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2018 - Present



Buffalo Tours

• Singapore
• Travel Arrangements
• 100 - 200 Employee

• Digital Marketing Executive

  • May 2014 - Present

  04/2014 - Present: Buffalo Tours Vietnam - SEO/SEM Specialist • Incharge of all SEO and SEM activities of Buffalo Tours • Work closely with content writer to develop content marketing strategy • Effectively manage SEM – Google adwords to increase conversions & decrease cost/conv. • Link building by white hat techniques. • Carry out SEO audit for all language websites after new web design is launched for each. • Support SEO for Educational travel Asia & Asia outdoors websites • Plan and schedule for every Online Marketing Campaign, tasks. • Create weekly, monthly report. Achievements after 4 years working at Buffalo Tours: • Prevent forms’ conversion rate reduction (which is industry wide trend) • Increase SEO traffic by 150%. And Recover Google Panda and Penguin Penalty. • Decrease Adwords CPC by 51% and cost per conversion (CPA) by 40%. • Extend Ads to Bing and Facebook. • Increase conversion for customize tours form by 100.93%, for specific tour form by 34.83%. • Set up a reporting platform to decrease reporting time. • Setup Automation Marketing and A/B testing system to increase conversion rate. • Website development for Blog, Asia Outdoor, Image Library, Educational travel Asia and. • Implement Online Chat function on website as new way to generate lead and customer communication. Show less



MCB Vietnam

• Vietnam
• Information Technology & Services
• 1 - 100 Employee

• Online Marketing Assistant

  • Sep 2012 - Aug 2013

  ● Work closely with Denmark Team to maximize clients’ Online Marketing Result ● Provide and develop Digital marketing reports based on KPI figures, data analysis and performance trends to clients. ● Perform data analysis as needed to problem solve, and to identify trends and opportunities, as well as optimization recommendations ● Implement and maintain Search Engine Optimization (SEO) recommendations include Keywords research, On-page Optimization, Link building, Tracking and monitoring. ● Perform website analyses including sites, competitors and keywords. ● Conduct keyword research and develop quality keyword portfolio utilizing SEO tools and resources ● Implement web analytics tracking onto client websites ● Report latest algorithm changes and continually modify recommendations and best practices with regards to content, links etc ● Creating profiles on social media or networking ● Domain management: ordering new domains and relocate current domains Achievements: ➢ Build and manage a hight PR private blog network of more than 20 sites ➢ Increase 10x traffic to customers website after 3 months of SEO. ➢ Decrease 50% website load time by implementing CDN solution Show less



We do eCom

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO Executive

  • Aug 2011 - Aug 2012

  ● Research, monitor, track and report on search metrics, including trend analysis ● Review clients website ● Use Google Analytics to tracking, reporting and optimizing customers' website ● Develop an optimization plan (using only white hat techniques) ● Implement the plan ○ Ensure all technical optimization ○ Create necessary technical architecture ○ Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences ○ Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic ● Report to clients and supervisor ● Liaise with management team and Marketing strategy ● Support other staffs with Search competence and other abilities Show less



CNN Professional Translation Company

• Hanoi

• Online marketing and IT

  • Oct 2010 - May 2011

  ● Manage two main websites, with 12 languages in total. ● Do SEO and PPC for company websites. ● Post articles to forums to attract new potential customers. ● Approach customer through social network: Facebook, Myspace... ● Design banner; planning and positioning banners on Website ● Maintain the computer system and LAN of the company ● Search for and apply software solutions to help increase the work efficiency ● Maintain company Email marketing system. ● Manage two main websites, with 12 languages in total. ● Do SEO and PPC for company websites. ● Post articles to forums to attract new potential customers. ● Approach customer through social network: Facebook, Myspace... ● Design banner; planning and positioning banners on Website ● Maintain the computer system and LAN of the company ● Search for and apply software solutions to help increase the work efficiency ● Maintain company Email marketing system.