Paul Gildard
Growth Creative at Copper Banking- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Copper Banking
-
United States
-
Financial Services
-
1 - 100 Employee
-
Growth Creative
-
Aug 2022 - Present
As a Growth Creative, I am responsible for crafting compelling advertising campaigns for Paid Social, across platforms like Facebook/IG, TikTok, YouTube, as well as Direct Response Television. I conceptualize, write, and create bite-sized, visually stunning ads that stop the scroll, holds attention, and drives conversions. I also utilize data-driven techniques to continually optimize my campaigns, with the goal of maximizing click-through rates and app registrations With a… Show more As a Growth Creative, I am responsible for crafting compelling advertising campaigns for Paid Social, across platforms like Facebook/IG, TikTok, YouTube, as well as Direct Response Television. I conceptualize, write, and create bite-sized, visually stunning ads that stop the scroll, holds attention, and drives conversions. I also utilize data-driven techniques to continually optimize my campaigns, with the goal of maximizing click-through rates and app registrations With a deep understanding of the latest industry trends and design technologies, I am able to not only deliver effective campaigns that achieve business objectives, but go beyond. Show less As a Growth Creative, I am responsible for crafting compelling advertising campaigns for Paid Social, across platforms like Facebook/IG, TikTok, YouTube, as well as Direct Response Television. I conceptualize, write, and create bite-sized, visually stunning ads that stop the scroll, holds attention, and drives conversions. I also utilize data-driven techniques to continually optimize my campaigns, with the goal of maximizing click-through rates and app registrations With a… Show more As a Growth Creative, I am responsible for crafting compelling advertising campaigns for Paid Social, across platforms like Facebook/IG, TikTok, YouTube, as well as Direct Response Television. I conceptualize, write, and create bite-sized, visually stunning ads that stop the scroll, holds attention, and drives conversions. I also utilize data-driven techniques to continually optimize my campaigns, with the goal of maximizing click-through rates and app registrations With a deep understanding of the latest industry trends and design technologies, I am able to not only deliver effective campaigns that achieve business objectives, but go beyond. Show less
-
-
-
Common Thread Collective
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Multimedia Designer
-
Oct 2020 - Aug 2022
-
-
Multimedia Designer
-
Oct 2020 - Nov 2021
-
-
-
TubeScience
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Senior Video Editor / Motion Graphics Designer
-
Apr 2020 - Oct 2020
-
-
Video Editor / Motion Graphics Designer
-
Oct 2019 - Apr 2020
-
-
-
Lemonlight
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Freelance Video Editor (Commercial)
-
Jul 2018 - Oct 2019
https://www.lemonlight.com/ https://www.lemonlight.com/
-
-
-
Super League
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Freelance Video Editor (Branded Content)
-
Dec 2018 - Sep 2019
Lead Editor for branded content video promoting Sony Pictures "Spider-Man: Into the Spider-Verse" Lead Editor for branded content video promoting Sony Pictures "Spider-Man: Into the Spider-Verse"
-
-
-
Mammoth
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Freelance Motion Graphics Designer (Wishbone Voting App)
-
Sep 2018 - Dec 2018
Designed fun animations for Mammoth Media's flagship voting app Wishbone. Launch of these interactive stories proved very successful the first week of its debut, reaching unique users in the several millions. Designed fun animations for Mammoth Media's flagship voting app Wishbone. Launch of these interactive stories proved very successful the first week of its debut, reaching unique users in the several millions.
-
-
-
Sweety High Media
-
United States
-
Media and Telecommunications
-
1 - 100 Employee
-
Video Editor / Videographer (Social Media / Branded Content)
-
Aug 2017 - Aug 2018
https://www.sweetyhigh.com/ Responsible for the kick-off and execution of web series pilots and subsets of promotional videos. Troubleshoot editor inefficiencies and cooperated on post-production optimizations. Collaborated closely with the design/animation teams to integrate graphic elements. Worked with Netflix promotional team to curate content for the TV Series "Alexa & Katie" Worked with DreamWorks promotional team to create international user-generated… Show more https://www.sweetyhigh.com/ Responsible for the kick-off and execution of web series pilots and subsets of promotional videos. Troubleshoot editor inefficiencies and cooperated on post-production optimizations. Collaborated closely with the design/animation teams to integrate graphic elements. Worked with Netflix promotional team to curate content for the TV Series "Alexa & Katie" Worked with DreamWorks promotional team to create international user-generated content for the animated TV series "Trolls: The Beat Goes On". Created motion graphics for video production use. Created sizzle reels for promotional material. Edit branded content provided by Disney. Edited for Social Media campaigns Color graded Tegan Marie music videos using DaVinci Resolve Videographer for red carpet events around the Los Angeles area. Supervised live switchers and audio mixers for After the Bell, Sweety High's daily live broadcast show on Live.ly. Used non-linear editing platforms such as Adobe Premiere & Final Cut. Show less https://www.sweetyhigh.com/ Responsible for the kick-off and execution of web series pilots and subsets of promotional videos. Troubleshoot editor inefficiencies and cooperated on post-production optimizations. Collaborated closely with the design/animation teams to integrate graphic elements. Worked with Netflix promotional team to curate content for the TV Series "Alexa & Katie" Worked with DreamWorks promotional team to create international user-generated… Show more https://www.sweetyhigh.com/ Responsible for the kick-off and execution of web series pilots and subsets of promotional videos. Troubleshoot editor inefficiencies and cooperated on post-production optimizations. Collaborated closely with the design/animation teams to integrate graphic elements. Worked with Netflix promotional team to curate content for the TV Series "Alexa & Katie" Worked with DreamWorks promotional team to create international user-generated content for the animated TV series "Trolls: The Beat Goes On". Created motion graphics for video production use. Created sizzle reels for promotional material. Edit branded content provided by Disney. Edited for Social Media campaigns Color graded Tegan Marie music videos using DaVinci Resolve Videographer for red carpet events around the Los Angeles area. Supervised live switchers and audio mixers for After the Bell, Sweety High's daily live broadcast show on Live.ly. Used non-linear editing platforms such as Adobe Premiere & Final Cut. Show less
-
-
-
Associated Video Producers Inc
-
United States
-
Movies, Videos, and Sound
-
Post-Production Supervisor / Videographer (Commercial)
-
Aug 2016 - Aug 2017
http://www.a-v-p.com/ Utilized strong communication skills to articulate creative direction and vision with edited pieces to fully understand and articulate client feedback. Worked closely with Director of Photography to light and direct scenes. On set producer and editor for internal personnel recruitment videos for Walmart Stores, Inc., Ajinomoto Windsore, Inc., and TAMCO Building Products, Inc. Established strong relationship with Springfield's Convention… Show more http://www.a-v-p.com/ Utilized strong communication skills to articulate creative direction and vision with edited pieces to fully understand and articulate client feedback. Worked closely with Director of Photography to light and direct scenes. On set producer and editor for internal personnel recruitment videos for Walmart Stores, Inc., Ajinomoto Windsore, Inc., and TAMCO Building Products, Inc. Established strong relationship with Springfield's Convention Visitors Bureau to produce quality content aimed at boosting tourist traffic. Self-managed and organized workloads around tight deadlines. Conceptualized branding opportunities for new businesses in the Greater Springfield area. Delivered polished commercial spots for television broadcast under tight schedules. Extensive use of Adobe Creative Suite, with emphasis on Premiere Pro and After Effects. Show less http://www.a-v-p.com/ Utilized strong communication skills to articulate creative direction and vision with edited pieces to fully understand and articulate client feedback. Worked closely with Director of Photography to light and direct scenes. On set producer and editor for internal personnel recruitment videos for Walmart Stores, Inc., Ajinomoto Windsore, Inc., and TAMCO Building Products, Inc. Established strong relationship with Springfield's Convention… Show more http://www.a-v-p.com/ Utilized strong communication skills to articulate creative direction and vision with edited pieces to fully understand and articulate client feedback. Worked closely with Director of Photography to light and direct scenes. On set producer and editor for internal personnel recruitment videos for Walmart Stores, Inc., Ajinomoto Windsore, Inc., and TAMCO Building Products, Inc. Established strong relationship with Springfield's Convention Visitors Bureau to produce quality content aimed at boosting tourist traffic. Self-managed and organized workloads around tight deadlines. Conceptualized branding opportunities for new businesses in the Greater Springfield area. Delivered polished commercial spots for television broadcast under tight schedules. Extensive use of Adobe Creative Suite, with emphasis on Premiere Pro and After Effects. Show less
-
-
-
ADsmith Marketing & Advertising
-
Springfield, Missouri Area
-
Video Producer (Commercial)
-
Oct 2015 - Aug 2016
http://adsmith.biz/ Heavily involved in pre-visualization, planning and storyboarding Works in collaboration with other clients and production staff to produce a variety of video products for broadcasting, compressing output, video streaming, and web. Set up studio lighting equipment. Adjusts audio equipment including assorted lavaliere, cardioid and shotgun microphones. Works with clients to prepare B-roll footage for inclusion in… Show more http://adsmith.biz/ Heavily involved in pre-visualization, planning and storyboarding Works in collaboration with other clients and production staff to produce a variety of video products for broadcasting, compressing output, video streaming, and web. Set up studio lighting equipment. Adjusts audio equipment including assorted lavaliere, cardioid and shotgun microphones. Works with clients to prepare B-roll footage for inclusion in productions. Provided troubleshooting of video, audio, and lighting equipment maintenance. Created motion graphics to be implemented in video production. Delivered polished commercial spots for television broadcast under tight schedules. Show less http://adsmith.biz/ Heavily involved in pre-visualization, planning and storyboarding Works in collaboration with other clients and production staff to produce a variety of video products for broadcasting, compressing output, video streaming, and web. Set up studio lighting equipment. Adjusts audio equipment including assorted lavaliere, cardioid and shotgun microphones. Works with clients to prepare B-roll footage for inclusion in… Show more http://adsmith.biz/ Heavily involved in pre-visualization, planning and storyboarding Works in collaboration with other clients and production staff to produce a variety of video products for broadcasting, compressing output, video streaming, and web. Set up studio lighting equipment. Adjusts audio equipment including assorted lavaliere, cardioid and shotgun microphones. Works with clients to prepare B-roll footage for inclusion in productions. Provided troubleshooting of video, audio, and lighting equipment maintenance. Created motion graphics to be implemented in video production. Delivered polished commercial spots for television broadcast under tight schedules. Show less
-
-
-
FOX 5 KRBK
-
United States
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Master Control Operator / Live Graphics Supervisor
-
Nov 2012 - Sep 2015
http://www.fox5krbk.com/ Master Control Ops are responsible for station broadcast operations including preparation, controlling and monitoring broadcasting equipment. Other duties include on-air switching, dubbing, transferring programs and quality control. Monitored live-feeds of FOX 5 as well as MeTV Ozarks (sister station). Assisted in the launch of FOX KRBK Live News at 9. Created motion graphics package for FOX KRBK Live News at 9. http://www.fox5krbk.com/ Master Control Ops are responsible for station broadcast operations including preparation, controlling and monitoring broadcasting equipment. Other duties include on-air switching, dubbing, transferring programs and quality control. Monitored live-feeds of FOX 5 as well as MeTV Ozarks (sister station). Assisted in the launch of FOX KRBK Live News at 9. Created motion graphics package for FOX KRBK Live News at 9.
-
-
-
Opfer Communications, Inc.
-
United States
-
Media Production
-
Freelance Camera Operator / Junior Editor
-
Jun 2015 - Jun 2015
My duties were to ensure the footage captured from my camera was of the highest quality, ensuring image was in focus, properly exposed, and was positioned in the most visually pleasing angle. Other responsibilities include: production assistant duties as well as positioning lights. My duties were to ensure the footage captured from my camera was of the highest quality, ensuring image was in focus, properly exposed, and was positioned in the most visually pleasing angle. Other responsibilities include: production assistant duties as well as positioning lights.
-
-
-
Spark Events
-
Springfield, Missouri
-
Director of Videography (Freelance)
-
May 2015 - Jun 2015
Spark Cinema specializes in wedding videography. I was responsible for capturing footage for various events. I met with clients and prepared for events during the week. I captured most of the footage and edited the entire production and delivered the final product to the client. Spark Cinema specializes in wedding videography. I was responsible for capturing footage for various events. I met with clients and prepared for events during the week. I captured most of the footage and edited the entire production and delivered the final product to the client.
-
-
Education
-
Missouri State University
Bachelor of Arts - BA, Digital Communication and Media/Multimedia