Experience

The Emerson Group

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Sales Administrator

  • Nov 2021 - Present



HealthSource Marketing

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - Jan 2022



FARM Marketing Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Apr 2018 - Mar 2020

  Responsible for the supervision of a high revenue producing retail client. Developed strategic marketing plans/proposals, managed daily contact at client office, agency, and remotely. Supervised day-to-day project tactics and worked with internal departments to keep projects moving on time and within budget. Managed weekly forecast, updated and closed jobs, and approved final client invoices. • Liaison between media director and client to ensure all media initiatives for TV, radio, and personality endorsements were executed on time and within budget • Managed digital and social client requests through the digital media and social content specialist • Managed internal cross team collaborations and developed and presented final documents to client with the intent to generate new projects, bringing in additional revenue Show less



Delica North America

• United States
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Sep 2014 - Apr 2018

  Managed a multi-million-dollar candy brand that was in the top five in Edible Baking alongside major competitors such as Wilton, Cake Mate, and Betty Crocker. Led multiple projects from product launches, rebranding initiatives, package design, brand brochures, and cross-brand seasonal catalogs. • Created and presented to ownership and senior management the first brand plan consisting of a deep dive financial analysis, the lifecycle strategy for 544 SKUs, product innovation recommendations, and customer and consumer marketing programs • Developed and brought to market a new, unique line of 8 everyday SKUs and 5 seasonal SKUs leading to new distribution and retail channels Show less



Rosina Food Products, Inc.

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jan 2000 - Apr 2014

  Led and mentored a team of five which included market research, customer service, packaging, and graphic design and managed multiple projects in the retail, food service, industrial, and international divisions including product launches, social media initiatives, GS1 initiatives, Nielsen and Technomic research and program planning, advertising, collateral materials, and consumer and public relations • Led the corporate web site redesign initiative including writing copy and populating the site through the content management system which generated a stronger SEO • Launched more than eight product line extensions • Managed packaging project focusing on strengthening the brand name and increasing national distribution. More than 15 SKUs involved a new package structure and substrate Show less



Saint-Gobain

• France
• Wholesale Building Materials
• 700 & Above Employee

• Assistant Graphics Project Manager

  • Apr 1997 - Dec 1999

  • Managed folding carton, corrugated, and print vendors and maintained daily communication with design agency and manufacturing sites for sourced products • Developed cost effective packaging and point-of-purchase displays for consumer products • Created presentations and developed packaging prototypes used for major account reviews including The Home Depot, Sears, WalMart, and Lowe’s • Assisted in the planning and development for the participation in the National Hardware Tradeshow including presentations to national distributors Show less



Leica Microsystems

• Germany
• Medical Equipment Manufacturing
• 700 & Above Employee

• Product Specialist

  • Feb 1995 - Apr 1997

  •Assisted with the strategic planning process for the launch of an advanced educational software product •Designed and wrote copy for national and international marketing literature including direct mail, product selling guides, press kits, and promotional materials •Managed national trade show activities including budgets, logistics, promotions and analysis of competitors and attendee leads •Coordinated out-of-state pilot program to increase customer awareness of the new software product Show less



Wolf Mansfield Bolling Agency

• Buffalo/Niagara, New York Area

• Assistant Account Executive

  • Jun 1994 - Sep 1994

  •Created promotional campaigns for clients such as Fisher-Price, Sentry and Indian Summer •Managed creative projects for national advertisements, point of purchase materials and coupons •Created promotional campaigns for clients such as Fisher-Price, Sentry and Indian Summer •Managed creative projects for national advertisements, point of purchase materials and coupons