Experience

HVMG - Hospitality Ventures Management Group

• United States
• Hospitality
• 100 - 200 Employee

• Director of Sales & Marketing

  • Jun 2021 - Present

  Winston-Salem Marriott Hotel & Benton Convention Center



Re-Tooling & Creating a New Path

• Bridging the Gap

  • Apr 2020 - Jun 2021

  Atlanta, GA As an executive impacted by the Covid-19 pandemic, I have leveraged my additional free time to take on learning tasks in coordination with my search for a compelling new assignment. I have tried to concentrate on those learning areas that are relevant to my current industry and those outside of it. I believe that enhancing your "transferable skills" will serve me well in my continuing search. I have prioritized areas that will provide a lasting benefit to my personal "toolbox" and allows me to… Show more As an executive impacted by the Covid-19 pandemic, I have leveraged my additional free time to take on learning tasks in coordination with my search for a compelling new assignment. I have tried to concentrate on those learning areas that are relevant to my current industry and those outside of it. I believe that enhancing your "transferable skills" will serve me well in my continuing search. I have prioritized areas that will provide a lasting benefit to my personal "toolbox" and allows me to serve my next employer in an even more exemplary fashion. Those areas are: ➣ Enhance core competencies including discipline-specific tools. ➣ Stay current on the evolving landscape within the recovering hospitality space. ➣ Build upon personal opportunity areas to strengthen my foundational skill set. Marketing: ➣ Strategic Marketing Plans ➣ Creating Targeted Objectives ➣ B2B Foundations ➣ Brand & Marketing Integration Digital Marketing: ➣ Foundations ➣ Trends ➣ Market Analysis ➣ Tools, Media and Social Media ➣ SEO: Competitive Analysis Core Skills Development: ➣ Key Account Management ➣ Strategic Partnerships: Ecosystems & Platforms ➣ Asking Great Sales Questions Executive / Personal Development: ➣ Executive Leadership ➣ Strategic Thinking ➣ Effective Listening ➣ Body Language for Leaders ➣ Effective Notetaking Show less



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Director of Sales & Marketing

  • Jul 2017 - Jul 2020

  Crowne Plaza Atlanta Perimeter Led 16 management and support staff of the 12th largest hotel in Atlanta. Directed staff hiring, training, development, and performance management. Oversaw budget, P&L, and owner engagement responsibilities. ➣ Orchestrated the acquisition of 40 new business travel accounts generating over $250,000 that produced zero revenue the prior year. Improved the 2019 YOY business travel segments ADR by more than +$20.00. ➣ Drove public relations and marketing efforts with social media influencers… Show more Led 16 management and support staff of the 12th largest hotel in Atlanta. Directed staff hiring, training, development, and performance management. Oversaw budget, P&L, and owner engagement responsibilities. ➣ Orchestrated the acquisition of 40 new business travel accounts generating over $250,000 that produced zero revenue the prior year. Improved the 2019 YOY business travel segments ADR by more than +$20.00. ➣ Drove public relations and marketing efforts with social media influencers and media contacts to promote the IHG Accelerate Program and the repositioning of the Crowne Plaza brand's new America's Flagship. ➣ Outperformed market's group ADR growth in 2019 (+9.8% VS. +6.6%) in another abbreviated operating year. ➣ Substantially increased the hotels 2019 group penetration (+4.9%) and ADR position leading to double-digit growth in RevPAR contribution (+15.2%) from the group segment. ➣ Instrumental in turning around the hotel’s customer satisfaction scores, achieving a top 15 ranking after consistently being in the bottom 15 (out of 170 Crowne Plaza hotels). Revenue accomplishments of note: ➣ 2020 thru March: Total ADR growth of +2.6% or $3.61 including group contribution of +3.2% or $4.66. ➣ FY’2019: Total ADR growth of +3.7% or $4.99 including group contribution of +9.8% or $13.00. ➣ FY’2018: Total ADR growth of +10.0% or $12.39 including transient contribution of +7.6% or $10.00. ➣ FY’2017: Total ADR growth of +4.5% or $5.37 including group contribution of +6.6% or $8.00. Show less



Wischermann Partners, Inc.

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing

  • Apr 2013 - Jul 2017

  Le Méridien Atlanta Perimeter Supervised eight staff as part of the leadership team for a Central Perimeter boutique hotel with 275 rooms and represented the first LE MERIDIEN in the southeast region. Led staff hiring, training, development, and performance management. Held full budget, P&L, and owner engagement responsibilities. Consistently met or exceeded revenue targets and KPIs month over month. Starwood Hotels recognized the sales team as Sales Team of the Year for 2014. ➣ Grew ADR by +4.1% or $7.00 to $179.00… Show more Supervised eight staff as part of the leadership team for a Central Perimeter boutique hotel with 275 rooms and represented the first LE MERIDIEN in the southeast region. Led staff hiring, training, development, and performance management. Held full budget, P&L, and owner engagement responsibilities. Consistently met or exceeded revenue targets and KPIs month over month. Starwood Hotels recognized the sales team as Sales Team of the Year for 2014. ➣ Grew ADR by +4.1% or $7.00 to $179.00 in 2016 while maintaining a #1 RevPAR position. ➣ Achieved transient ADR of +4.5% and Group ADR of +4.5 in 2016; RPI rose to 116.7 or +2.8%. ➣ Increased ADR by +5.2% or $8.00 to $168.00 in 2015 with RPI rising to 113.6% (+0.3%). ➣ Boosted ADR by $23.54 or 17.2% in 2014 with RPI rising to 113.2% (+49.2%). ➣ Starwood Hotels again nominated the hotels for Sales Team of the Year in 2015. ➣ Achieved the #1 RevPar position in under ten months after the completion of a major property renovation. Show less



HEI Hotels & Resorts

• Hospitality
• 700 & Above Employee

• Task Force Director of Sales & Marketing

  • Dec 2012 - Mar 2013

  Dallas / Fort Worth Marriott at Champions Circle Led the ongoing training and mentoring of four Sales Managers. ➣ Spearheaded the in-depth preparation and execution of Marriott’s CI/TY software conversion; hand-picked by leadership to lead the same conversion for the San Antonio property in Q1 of 2013. ➣ Achieved 2012 BT ADR increase of +12.5% for hotels core accounts, including one of +21.21%. ➣ Drove a revenue per available room (RevPAR) increase of +26.4% versus 11.3% for comp set in Q4 of 2012.

• Director of Sales & Marketing

  • Sep 2011 - Dec 2012

  Hotel Minneapolis, Autograph Collection



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Area Sales Leader

  • Jun 2010 - Jul 2011

  Minneapolis Market Promoted multiple times with increasing leadership responsibility. Supervised five senior Managers dedicated to supporting 290 local accounts. Accountable for the Chicago regional sales office’s monthly revenue performance. ➣ Achieved $29.2M in room sales and $9.1M in catering sales in 2010 across two full-service and two Courtyard properties, including a total sales budget of $55M for 2011.

• Director of Sales & Marketing

  • Jul 2009 - Jun 2010

  Minneapolis Marriott City Center Accountable for Detroit’s regional sales office’s monthly revenue achievement. Trained and mentored five Sales Managers, providing strategic direction, guidance, and hands-on support. ➣ Increased ESS sales phase by 7.5 points over 2008. ➣ Achieved $17.9M in room sales ($25M total), $3.9M in catering sales with $7.1M in profit.

• Director of Sales

  • Feb 2008 - Jul 2009

  Washington Marriott Wardman Park Served as a trusted liaison between property management and the RSO, trained and mentored six Sales Managers. ➣ Achieved production of 286,000 group rooms and $28.5M in group catering sales. ➣ Increased the Event Satisfaction (ESS) overall satisfaction score from 42% to 59% in 2008. ➣ Grew sales phase from 50% to 65% in 2008.

• Director of Sales & Marketing

  • Jan 2004 - Jan 2008

  Seaview Resort & Spa Directed all sales and marketing efforts for the Seaview Resort and Spa. Tasked with training and mentoring six Sales Managers and the Director of Group Sales. ➣ Recognized by leadership for achieving $2.7M in new sales growth within the first 12 months. ➣ Earned a GM Special Achievement Award for outstanding year-over-year top-line revenue recovery. ➣ Won a Crystal Achievement Award in recognition for exceptional public relations performance.

• Director of Sales & Marketing

  • Jul 2001 - Jun 2004

  Hanover Marriott Hotel

• Director of Market Strategy

  • Jun 2000 - Jul 2001

  Morris County Cluster Responsible for one full-service Marriott hotel, two Courtyard properties and one Residence Inn property.



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales & Marketing

  • Jun 1999 - Jun 2000

  Embassy Suites Secaucus Grew top-line sales by $1M over previous year. Hotel was on target to exceed an additional $1M in sales during second year. Responsible for oversight of 26 transient and contract accounts as well as group production. Increased Team Member Opinion survey by 46 basis points over the previous year. Last month in position delivered the second highest revpar in the entire Embassy system, second only to the lower Manhattan hotel. Prior to returning to Marriott, was on the… Show more Grew top-line sales by $1M over previous year. Hotel was on target to exceed an additional $1M in sales during second year. Responsible for oversight of 26 transient and contract accounts as well as group production. Increased Team Member Opinion survey by 46 basis points over the previous year. Last month in position delivered the second highest revpar in the entire Embassy system, second only to the lower Manhattan hotel. Prior to returning to Marriott, was on the verge of managing a second Embassy hotel, the other being in Parsippany, both owned by FelCor. Show less



Promus Hotels

• Director of Sales & Marketing

  • Apr 1998 - Jun 1999

  Doubletree Rockville Hotel Achieved $20.5M top-line sales; $5.4M in NOI. Achieved $13M room sales; $4.5M catering. Responsible for maintenance and growth of transient & contract accounts. Grew market share .3% going against comp set that included two full service Marriott hotels.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Director of Group Sales

  • Jan 1995 - Jan 1998

  Hanover Marriott Hotel Increased 1997 occupancy 2 points over 1996. Achieved 54% Premium / Corporate mix. Total rooms & catering $1.3M over budget and $1.8M over LY. Weekend revenue up $124K to LY. Weekend occupancy up 3.7% over LY. Group rate up $10.00 over LY. Increased RevPar $11.00 over LY. Ownership - Host Marriott.

• Sales Manager

  • Jan 1993 - Jan 1995

  Hanover Marriott Hotel Responsible for the Sports / SMERF markets. After departure of DOGS, position not replaced and acted as pseudo DOGS for 9 months before being promoted. Consistently exceeded annual goals. Ownership - Host Marriott.

• Executive Meetings Manager

  • Jan 1991 - Jan 1993

  New York Marriott East Side Arrived 10 months after takeover of property. Responsible for growing corporate market and raising awareness of Marriott's presence on the East Side. Exceeded goals by 140% in first year. Awarded "Manager of the Quarter" (4Q 1992). Ownership - Morris Bailey Real Estate Development.