Growth Marketing Manager

• May 2023 - Present

Head of Demand Generation

• Aug 2021 - Feb 2023

Demand Generation Manager

• Jun 2020 - Aug 2021

I created and executed the integrated campaign strategy for the International region (EMEA, APAC & LATAM) to achieve marketing-sourced pipeline and revenue. > Scaling out regional, segment specific 1:1, 1:Few and 1:Many digital campaigns. > Launching verticalised campaigns to promote Wrike’s solution for Marketing, Project Management Office, PS and IT teams. > Worked with Sales and Customer Success teams to generate pipeline and revenue from net new accounts and our existing… Show more I created and executed the integrated campaign strategy for the International region (EMEA, APAC & LATAM) to achieve marketing-sourced pipeline and revenue. > Scaling out regional, segment specific 1:1, 1:Few and 1:Many digital campaigns. > Launching verticalised campaigns to promote Wrike’s solution for Marketing, Project Management Office, PS and IT teams. > Worked with Sales and Customer Success teams to generate pipeline and revenue from net new accounts and our existing customer base through upsell and expansion campaigns. > Tactics within these campaigns include: paid social, paid search, email, webinars, content syndications, co-marketing and virtual events. Show less I created and executed the integrated campaign strategy for the International region (EMEA, APAC & LATAM) to achieve marketing-sourced pipeline and revenue. > Scaling out regional, segment specific 1:1, 1:Few and 1:Many digital campaigns. > Launching verticalised campaigns to promote Wrike’s solution for Marketing, Project Management Office, PS and IT teams. > Worked with Sales and Customer Success teams to generate pipeline and revenue from net new accounts and our existing… Show more I created and executed the integrated campaign strategy for the International region (EMEA, APAC & LATAM) to achieve marketing-sourced pipeline and revenue. > Scaling out regional, segment specific 1:1, 1:Few and 1:Many digital campaigns. > Launching verticalised campaigns to promote Wrike’s solution for Marketing, Project Management Office, PS and IT teams. > Worked with Sales and Customer Success teams to generate pipeline and revenue from net new accounts and our existing customer base through upsell and expansion campaigns. > Tactics within these campaigns include: paid social, paid search, email, webinars, content syndications, co-marketing and virtual events. Show less

Marketing Manager

• Sep 2019 - Jun 2020

I was responsible for executing Facebook's marketing plan, programmes and activities for large agencies in EMEA. > Planned and executed the in-person event strategy for different agency personas across EMEA. > Created a scalable digital content marketing programme to extend reach beyond in-person events. > Built relationships and partnered with cross-functional teams to deliver agency-first content to educate and inspire the audience. > Managed marketing email… Show more I was responsible for executing Facebook's marketing plan, programmes and activities for large agencies in EMEA. > Planned and executed the in-person event strategy for different agency personas across EMEA. > Created a scalable digital content marketing programme to extend reach beyond in-person events. > Built relationships and partnered with cross-functional teams to deliver agency-first content to educate and inspire the audience. > Managed marketing email communications for the full GBG Scaled audience. Show less I was responsible for executing Facebook's marketing plan, programmes and activities for large agencies in EMEA. > Planned and executed the in-person event strategy for different agency personas across EMEA. > Created a scalable digital content marketing programme to extend reach beyond in-person events. > Built relationships and partnered with cross-functional teams to deliver agency-first content to educate and inspire the audience. > Managed marketing email… Show more I was responsible for executing Facebook's marketing plan, programmes and activities for large agencies in EMEA. > Planned and executed the in-person event strategy for different agency personas across EMEA. > Created a scalable digital content marketing programme to extend reach beyond in-person events. > Built relationships and partnered with cross-functional teams to deliver agency-first content to educate and inspire the audience. > Managed marketing email communications for the full GBG Scaled audience. Show less

Head of Marketing

• Jul 2017 - Sep 2019

I managed a team of 4 marketers and 3 Business Development Reps (BDR) to drive pipeline and revenue for SoftCo along with our sales team in N. America, UK, Ireland and the Nordics. > Oversaw the execution of content marketing campaigns (blogs, eBooks, webinars etc.) > Managed and optimised all paid marketing channels (Google Ads, Social, Capterra etc.) > Managed on-site and off-site SEO. > Worked with BDRs to create outbound strategies and cadences as part of our ABM… Show more I managed a team of 4 marketers and 3 Business Development Reps (BDR) to drive pipeline and revenue for SoftCo along with our sales team in N. America, UK, Ireland and the Nordics. > Oversaw the execution of content marketing campaigns (blogs, eBooks, webinars etc.) > Managed and optimised all paid marketing channels (Google Ads, Social, Capterra etc.) > Managed on-site and off-site SEO. > Worked with BDRs to create outbound strategies and cadences as part of our ABM strategy. > Created DRIP programs to nurture opportunities further down our sales funnel. > Managed Hubspot and Microsoft Dynamics as our sales and marketing platforms. During my time at SoftCo: > 183% increase in monthly website visits. > 3,023% increase in monthly blog views. > 140% increase in SQLs (H1 2017 - H1 2019). > Decreased average sales cycle by 60%. > Increased demo to close conversion rate by 50%. Show less I managed a team of 4 marketers and 3 Business Development Reps (BDR) to drive pipeline and revenue for SoftCo along with our sales team in N. America, UK, Ireland and the Nordics. > Oversaw the execution of content marketing campaigns (blogs, eBooks, webinars etc.) > Managed and optimised all paid marketing channels (Google Ads, Social, Capterra etc.) > Managed on-site and off-site SEO. > Worked with BDRs to create outbound strategies and cadences as part of our ABM… Show more I managed a team of 4 marketers and 3 Business Development Reps (BDR) to drive pipeline and revenue for SoftCo along with our sales team in N. America, UK, Ireland and the Nordics. > Oversaw the execution of content marketing campaigns (blogs, eBooks, webinars etc.) > Managed and optimised all paid marketing channels (Google Ads, Social, Capterra etc.) > Managed on-site and off-site SEO. > Worked with BDRs to create outbound strategies and cadences as part of our ABM strategy. > Created DRIP programs to nurture opportunities further down our sales funnel. > Managed Hubspot and Microsoft Dynamics as our sales and marketing platforms. During my time at SoftCo: > 183% increase in monthly website visits. > 3,023% increase in monthly blog views. > 140% increase in SQLs (H1 2017 - H1 2019). > Decreased average sales cycle by 60%. > Increased demo to close conversion rate by 50%. Show less

Demand Generation Manager

• Aug 2015 - Jul 2017

I managed Sales for Life’s demand generation efforts. > Generated a consistent flow of leads for the sales team to follow-up with. > Created and executed content marketing strategies to generate new demand as well as nurturing existing contacts/leads. These content assets included webinars, research reports, ebooks, and infographics. > Created and executed a co-marketing strategy to ensure a consistent flow of Marketing Qualified Leads for follow-up by sales. > Organised… Show more I managed Sales for Life’s demand generation efforts. > Generated a consistent flow of leads for the sales team to follow-up with. > Created and executed content marketing strategies to generate new demand as well as nurturing existing contacts/leads. These content assets included webinars, research reports, ebooks, and infographics. > Created and executed a co-marketing strategy to ensure a consistent flow of Marketing Qualified Leads for follow-up by sales. > Organised online and offline events with a focus on generating new demand and nurturing existing customers. I’ve personally created online events that have attracted over 10,000 registrants. > Leveraged paid advertising to attract new contacts/leads. > Worked closely with the sales team to ensure that leads are followed-up with in a timely fashion and enabled with technology to facilitate and optimise the process. During my time at Sales for Life: > We grew our database by over 400%+. > Increased the number of Marketing Qualified Leads passed to the sales team by 410%+. > Acquired logos including Dassault Systems, Oracle and Thales e-Security through inbound marketing channels. Show less I managed Sales for Life’s demand generation efforts. > Generated a consistent flow of leads for the sales team to follow-up with. > Created and executed content marketing strategies to generate new demand as well as nurturing existing contacts/leads. These content assets included webinars, research reports, ebooks, and infographics. > Created and executed a co-marketing strategy to ensure a consistent flow of Marketing Qualified Leads for follow-up by sales. > Organised… Show more I managed Sales for Life’s demand generation efforts. > Generated a consistent flow of leads for the sales team to follow-up with. > Created and executed content marketing strategies to generate new demand as well as nurturing existing contacts/leads. These content assets included webinars, research reports, ebooks, and infographics. > Created and executed a co-marketing strategy to ensure a consistent flow of Marketing Qualified Leads for follow-up by sales. > Organised online and offline events with a focus on generating new demand and nurturing existing customers. I’ve personally created online events that have attracted over 10,000 registrants. > Leveraged paid advertising to attract new contacts/leads. > Worked closely with the sales team to ensure that leads are followed-up with in a timely fashion and enabled with technology to facilitate and optimise the process. During my time at Sales for Life: > We grew our database by over 400%+. > Increased the number of Marketing Qualified Leads passed to the sales team by 410%+. > Acquired logos including Dassault Systems, Oracle and Thales e-Security through inbound marketing channels. Show less

Digital Marketing Intern

• Sep 2014 - Dec 2014

> Created and implemented content marketing plans. > Monitored and updated the companies social strategy. > Managed email marketing campaigns. > Profiled customers and created customer personas. > Link building campaigns for SEO purposes. > Created and implemented content marketing plans. > Monitored and updated the companies social strategy. > Managed email marketing campaigns. > Profiled customers and created customer personas. > Link building campaigns for SEO purposes.

Sales and Marketing Executive

• Oct 2011 - Jan 2013

> I organised promotional teams at Boylesports-sponsored sporting events including International soccer and rugby matches, horse racing meetings and GAA All Ireland matches. > At these events the team distributed branded merchandise including hats, umbrellas and beach balls as well as free bets. We held competitions at these events for prizes which included free bets and tickets to football matches and race meetings. > The objective of the team was to sign members up with a… Show more > I organised promotional teams at Boylesports-sponsored sporting events including International soccer and rugby matches, horse racing meetings and GAA All Ireland matches. > At these events the team distributed branded merchandise including hats, umbrellas and beach balls as well as free bets. We held competitions at these events for prizes which included free bets and tickets to football matches and race meetings. > The objective of the team was to sign members up with a betting account using ipads. Show less > I organised promotional teams at Boylesports-sponsored sporting events including International soccer and rugby matches, horse racing meetings and GAA All Ireland matches. > At these events the team distributed branded merchandise including hats, umbrellas and beach balls as well as free bets. We held competitions at these events for prizes which included free bets and tickets to football matches and race meetings. > The objective of the team was to sign members up with a… Show more > I organised promotional teams at Boylesports-sponsored sporting events including International soccer and rugby matches, horse racing meetings and GAA All Ireland matches. > At these events the team distributed branded merchandise including hats, umbrellas and beach balls as well as free bets. We held competitions at these events for prizes which included free bets and tickets to football matches and race meetings. > The objective of the team was to sign members up with a betting account using ipads. Show less