Cressie (Polly) Allen

Accounts Payable Specialist at THE SPRINGS Event Venue
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Kay Johnson

I highly recommend Polly if you’re looking for top-notch account management. In addition to being buttoned-up, responsive, reliable, and an adept troubleshooter and problem-solver, Polly was way ahead of the game in being a careful listener and really heard what clients were saying about their pain-points, challenges, opportunities, and needs. She retains and grows client accounts by providing strategic (and sometimes practical/pragmatic) recommendations and making the time to authentically build relationships. Polly is exceptional at executing on the fundamentals of account management, however, she exceeds expectations by being the ears/eyes of the client with the agency team and being an enthusiast/advocate for the agency with clients. She also has experience in project management and can plan, resource, manage, execute, track results and provide recommendations to improve performance and drive the business to meet critical KPIs. Last, but hardly least, Polly is a pleasure to work with -- coach/player, kind, witty, and positive.

Resa Reedy

Cressie (Polly) is a creative and dedicated employee. I worked with her at Ambac Connect. My title at the time was Marketing/Sales for the Buy Board. She is a great asset for your company!

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Accounts Payable Specialist
      • May 2019 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2011 - Feb 2019

      Experienced, hands-on Account Manager that has built and executed major integrated demand generation plans for high-tech B2B companies. Results-oriented marketer with strengths in: • Demand Generation • Sales Enablement • Persona Development and Focus Groups • Building Lead Scoring Models • Program Architecture Development • Customer Development • Lead Nurture Campaign Development • Content Marketing • Account-based Marketing Responsible for the creation, launch and optimization of demand generation and sales acceleration campaigns on Eloqua marketing automation platform. Including development of data-driven marketing plans (short-term wins and long-term KPI development) and tactical execution of campaigns which generate highly qualified leads and increase brand awareness with the end goal of direct influence on pipeline and revenue. Show less

    • Marketing Specialist
      • Feb 2010 - Nov 2011

      • Organized and managed CE training courses for insurance adjusters across the U.S. • Planned, scheduled and coordinated training sessions, developed and updated course materials, ensured ongoing compliance with State regulations, and reported adjuster completions to State agencies. • Planned and executed all details of large corporate events. • Planned and fulfilled client gifts on ongoing basis, as well as on large scale holiday deadlines. • Entrusted with executive support to firm founder, which included management of all business and personal affairs. Show less

    • Sr. Account Executive
      • Jun 2008 - May 2009

      • Developed and maintained client relationships as well as internal work delivery teams for B2B technology clients such as CDW • Responsible for strategic planning and execution of direct mail, e-newsletters, microsite design and development, email campaigns, and sales enablement programs • Developed and executed focus groups on international scale • Managed third party telequal programs • Liaison on client’s behalf for content development by industry leaders • Managed creative and technical teams, as well as third party vendors • Managed program budgets and reporting to ensure client profitability • Developed and maintained cadence of ongoing client status meetings and reporting • Created and maintained detailed project plans Show less

    • Account Manager
      • Feb 1999 - May 2009

      • Developed and maintained client relationships for B2B technology clients such as Logitech • Responsible for development and execution of first e-newsletters and customer touch points • Developed and executed focus groups on international scale • Managed third party telequal programs • Managed creative and technical teams, as well as third party vendors • Managed program budgets and reporting to ensure client profitability • Developed and maintained cadence of ongoing client status meetings and reporting • Created and maintained detailed project plans Show less

  • Ambac Connect
    • Austin, Texas
    • Marketing Project Manager
      • Oct 1996 - Jan 1999

      • Managed development of sales collateral • Coordinated external creative and production teams • Planned and executed corporate tradeshows and events • Managed planning and development of customer training program • Provided support to VP of Sales and Executive Team • Managed development of sales collateral • Coordinated external creative and production teams • Planned and executed corporate tradeshows and events • Managed planning and development of customer training program • Provided support to VP of Sales and Executive Team

    • Software Specialist
      • Feb 1992 - Oct 1996

      • Planned and executed internal training programs. • Provided software support to employees across the State. • Developed high profile presentations and reports for Executive management. • Planned and executed internal training programs. • Provided software support to employees across the State. • Developed high profile presentations and reports for Executive management.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Executive Assistant / Sales Representative
      • Nov 1988 - Feb 1992

      Sales Representative • Sold broad spectrum of Dell computer line and expansive third party peripherals via inbound call queue. • Tracked and processed order paperwork. • Resolved customer issues with customer and technical support teams. • Listened for, and fostered large scale opportunities. Executive Assistant • Provided administrative support to VP of Advertising and Tradeshow Manager. • Managed executive calendar, travel, expense reports, etc. • Developed presentations for executive meetings. • Routed and tracked advertising copy for executive and product marketing review and coordinated communication with external agencies. • Managed co-op program with Intel. • Ongoing communication with sales teams on upcoming advertisements and schedules. Show less

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