Experience

Viejas Casino & Resort

• United States
• Gambling Facilities and Casinos
• 400 - 500 Employee

• Customer Relationship Management Associate

  • Mar 2022 - Present

  Manage the creation of marketing segments and deployment of various types of marketing campaigns monthly. Maintain and improve the deployment of Email/Direct Mail/MP/SMS campaigns while utilizing scheduling abilities to execute at designated times. Review engagement and execution reports to identify areas of improvement or change while meeting all deadlines. Review and evaluate players accounts to ensure guests receive appropriate offers. Aid guests in person and over the phone in the transition and set up of accounts in new mobile app • Assisted in data cleansing and data entry by consolidating over 6,500 guest accounts to create a cleaner and more streamline database. • Conducted 70+ rating adjustments on various guest accounts to ensure accuracy in tier points and contribute to a positive gaming experience for the guests.



5th Axis Workholding

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • May 2021 - Feb 2022

  Developed, executed, and managed all marketing material associated with the 5th Axis brand, as well as subsidiary companies under the 5th Axis umbrella. Oversaw day-to-day marketing operation. Created content including blog posts, social media messages, content development, podcasts, email newsletters, and product fact sheets. Prepared monthly reports for executive-level management showcasing continuous improvement and suggest improvements based on data. • Restructured email templates layout and design while adding calls to action, increasing click and open rates from 12% to 21%​ • Using a distinct social media strategy, reorganized companies’ platforms increasing follow rate by 31%.



Barona Resort & Casino

• Gambling Facilities and Casinos
• 300 - 400 Employee

• Community and Social Relations Specialist

  • Sep 2019 - May 2021

  Devised digital marketing strategies and developed compelling content for diverse high-end clientele to maximize brand awareness and improve market standing. Coordinated and scheduled meets with sponsors and other stakeholders to organize multiple marketing events and build positive community relations by leading preparation of donation packages. Administer several promotional campaigns from conception to production while adhering to company policies and guidelines. Developed and utilized strong storytelling content for a variety of marketing campaigns.• Increased Instagram following by 73% and Facebook following by 86% through effective marketing strategies.• Managed and reviewed multiple projects having budgets worth $5000 to $20,000 for completeness and accuracy.• Conducted expense cost analyses and reduced cost by 20%, successfully.

• Marketing Coordinator

  • Sep 2019 - Oct 2019

• Drop Team Clerk/ Assistant Manager

  • Jan 2017 - Sep 2019

  Arranged and organized company assets around casino floor and increased guest involvement by providing a dynamic playing environment. Supervised a team of subordinates to handle day-to-day activities such as retrieving company assets on casino floor in a timely manner to enhance operational efficiency and productivity. Developed a team of professional staff members by training, and conducted performance checks to examine service quality and eliminate system inaccuracies. • Trained 12 employees, successfully, and improved casino’s customers service quality.• Revised training manuals and planned team-building exercises and sessions to elevate employee performance and achieve job satisfaction.

• Prep Team Clerk

  • Apr 2016 - Jan 2017

  -Managed the sorting of all currency, coins, tickets, and coupons to ensure an accurate dollar count each day.-Oversaw the upkeep and maintenance of all equipment used during the drop to prove quality working conditions-Participated in the redesign of the count room to produce a more functional working environment.



San Diego State University

• United States
• Higher Education
• 700 & Above Employee

• Aztec Athletic Marketing Intern

  • May 2018 - Mar 2019

  Implemented strategies to improve fan experience at various NCAA division I sports by coordinating student spirit initiatives and promotion of Athletics to students. Executed scripted corporate promotions throughout sporting events on a strict, time sensitive schedule Stayed in constant communication with marketing team in order to adapt to sudden changes. Organized and planned the Student Tailgate including sponsor tents, food vendors, and entertainment for attendees. • Updated 100+ trade agreements with various media vendors including: broadcast, radio, and print media. • Facilitated university in creation of commercial for San Diego State women’s basketball team to spread awareness and inspire large fan base.