Sales Director

• Feb 2022 - Present

Sr. Manager, Advertising Sales

• Mar 2020 - Feb 2022

Media Sales Manager, Grocery

• Jun 2018 - Mar 2020

As the world's largest omni-channel retailer, we are creating seamless experiences that allow customers to shop anywhere, anytime, delivering exactly what they want, when they want it. More than 95% of American consumers visit Walmart stores or Walmart.com every year and with Walmart Media Group, you get exclusive access to connect and influence real shoppers along their entire purchase journey.The ability to bridge the physical-digital divide at scale is unique to Walmart and provides our… Show more As the world's largest omni-channel retailer, we are creating seamless experiences that allow customers to shop anywhere, anytime, delivering exactly what they want, when they want it. More than 95% of American consumers visit Walmart stores or Walmart.com every year and with Walmart Media Group, you get exclusive access to connect and influence real shoppers along their entire purchase journey.The ability to bridge the physical-digital divide at scale is unique to Walmart and provides our partners with an unprecedented understanding of true marketing ROI. Vertical expertise: CPG food-related brands, and pet brands. Show less As the world's largest omni-channel retailer, we are creating seamless experiences that allow customers to shop anywhere, anytime, delivering exactly what they want, when they want it. More than 95% of American consumers visit Walmart stores or Walmart.com every year and with Walmart Media Group, you get exclusive access to connect and influence real shoppers along their entire purchase journey.The ability to bridge the physical-digital divide at scale is unique to Walmart and provides our… Show more As the world's largest omni-channel retailer, we are creating seamless experiences that allow customers to shop anywhere, anytime, delivering exactly what they want, when they want it. More than 95% of American consumers visit Walmart stores or Walmart.com every year and with Walmart Media Group, you get exclusive access to connect and influence real shoppers along their entire purchase journey.The ability to bridge the physical-digital divide at scale is unique to Walmart and provides our partners with an unprecedented understanding of true marketing ROI. Vertical expertise: CPG food-related brands, and pet brands. Show less

Multicultural Account Executive

• Jan 2016 - Mar 2020

Sr. Sales Manager

• Jan 2018 - Feb 2020

Account Manager

• Sep 2011 - Jan 2016

As an Account Manager, I'm responsible for the assist in selling and managing online media programs for assigned advertiser base. My role is focused on strategic, consultative and relationship sales and service. I work closely with major Clients, Sales Account Directors and Production Teams to support the planning, execution and fulfillment of new and ongoing online programs. Some of my responsibilities are; to balance scope, time, risks and quality while driving a positive effort. I manage… Show more As an Account Manager, I'm responsible for the assist in selling and managing online media programs for assigned advertiser base. My role is focused on strategic, consultative and relationship sales and service. I work closely with major Clients, Sales Account Directors and Production Teams to support the planning, execution and fulfillment of new and ongoing online programs. Some of my responsibilities are; to balance scope, time, risks and quality while driving a positive effort. I manage complex, multi-phased programs that need to publish on time and on budget. I possess the ability to work on extremely fast-paced environment in which I aid to drive monthly revenue goals, make accurate client recommendations and proactive suggestions. I provide strategic online media initiatives, monitor the timeliness and quality of the deliverables and insure that the advertiser expectations are met or exceeded.

Program Manager

• Mar 2009 - Sep 2011

Managed Wal-Mart.com & Samsclub.com Online Programs for some of the leading advertisers which includes; Kraft, JNJ, Kimberly Clark, PepsiCo, SC Johnson, Frito Lay, Clorox, PNG and more. Provided Account Team support during initial online media program planning stages, outlining processes based on timelines and scope, developing marketing and online media program components, forecasting production charges. Administered project paperwork handoff from Account Team to Production Team, accurately… Show more Managed Wal-Mart.com & Samsclub.com Online Programs for some of the leading advertisers which includes; Kraft, JNJ, Kimberly Clark, PepsiCo, SC Johnson, Frito Lay, Clorox, PNG and more. Provided Account Team support during initial online media program planning stages, outlining processes based on timelines and scope, developing marketing and online media program components, forecasting production charges. Administered project paperwork handoff from Account Team to Production Team, accurately auditing such for tactical and budget accuracy. Trained Account Team on paperwork formation. Controlled and retain the creation of all internal project tracking. Managed the reserving, booking and maintained of all Publisher site inventory, limited to hard coded site placements and emails. Worked with .com publishers for Twitter/Facebook postings securing approvals and inventory. Identified opportunities to generate incremental revenue through unsold inventory. Advice and alert internal Publisher business owners and upper level management of any and all project risks including, but not limited to monies, resources and scopes. Serve as the direct internal and Publisher contact for all projects in production. Act as Publisher Brand Manager maintaining business guidelines and ensuring the implementation of guidelines across all customer online media programs. Run submission and approval process of non-standard customer requests with all Publishers. Supervise all project meetings between production, Account Team and customer maintaining meeting effectiveness and professionalism. Serve as the direct contact and influential decision maker for all projects once submitted by the Account Team. Mitigate project issues by identifying discrepancies and risks as they arise throughout the production process working with all teams to develop successful resolutions.

Media Buyer

• Aug 2007 - Mar 2009

Developed media plans for leading e-commerce websites through custom digital ad campaigns and opportunities to national brands to reach and engage shoppers at the right time. Managed the digital media planning for our leading advertiser’s OMP programs in order to support in-store and online sales lift via online media programs. Supported the National, Regional and Local Media Sales team efforts for Direct Shopper and Co-marketing programs. Managed the media planning process of Samsclub.com… Show more Developed media plans for leading e-commerce websites through custom digital ad campaigns and opportunities to national brands to reach and engage shoppers at the right time. Managed the digital media planning for our leading advertiser’s OMP programs in order to support in-store and online sales lift via online media programs. Supported the National, Regional and Local Media Sales team efforts for Direct Shopper and Co-marketing programs. Managed the media planning process of Samsclub.com and CVS.com properties and kept track of all inventory available within the sites through our Ad server 24/7 OAS (Open Ad Stream). Monitored our live programs to make sure campaign goals were met and provided recommendations through optimization to ensure placements assigned were performing well for the best CTR%.

Media Buyer

• Mar 2001 - Apr 2005

Implementing media schedules of Corona, Modelo, American Airlines and Microsoft for Television, Radio, Print and Outdoor. Work with promotions department of radio stations in analyzing and realizing the best promotion suited for my client, talent recommendations, setting up dates, time, place and security. Ran Scarborough, Simmons, Arbitron and Nielsen Research for media planning purposes Implementing media schedules of Corona, Modelo, American Airlines and Microsoft for Television, Radio, Print and Outdoor. Work with promotions department of radio stations in analyzing and realizing the best promotion suited for my client, talent recommendations, setting up dates, time, place and security. Ran Scarborough, Simmons, Arbitron and Nielsen Research for media planning purposes