Experience

RaceNation

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Head of Marketing

  • Aug 2022 - Present

  Head of Marketing across RaceNation's Sports Technology Portfolio. "RaceNation" event registration and management software "SportsGiving" fundraising platform and associated products "RaceNation Events" encompassing Ealing Half Marathon, Rough Runner etc Head of Marketing across RaceNation's Sports Technology Portfolio. "RaceNation" event registration and management software "SportsGiving" fundraising platform and associated products "RaceNation Events" encompassing Ealing Half Marathon, Rough Runner etc



Active8 Digital Marketing

• Marketing Services

• Founder

  • 2020 - Present

  Digital Marketing Services for Sports Events and Tech Industries ********* Achieving your brand objectives through the design and delivery of innovative activation strategies at local to international events. Together, we can create your own bespoke event (with optional additional marketing support), or create partnership opportunities with existing events to drive brand activation and reach. l have 10 years experience in all aspects of event management as well as directing and delivering both company and event sponsor marketing strategies; this has enabled me to perfect a unique talent for identifying valuable sponsorship opportunities at mass-participation events. ✓ Case Study: Race day anxiety management workshop. There is a lot of emphasis on how physical activity improves mental health, but in certain environments it can trigger anxiety. I launched a novel initiative aimed to address this previously overlooked issue, which created an activation opportunity for a life-coaching academy whilst improving participant experience. My portfolio of multi-award winning events boast a range of excellent sponsorship opportunities which enable partners (from a range of size and industries) to reach and engage with new and relevant audiences in a forward-thinking and memorable way. ✓ Case Study: "Been there, got the t-shirt" Despite our current environmental crisis, mass-produced finisher's t-shirts have become something of an expectation at running races. I however strive to pioneer more sustainable and novel sponsorship opportunities that drive social media interaction and add value to participant experience (eg sponsorship of VIP areas, yoga / activities, photos...). Show less



aat-events ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager & Event Director

  • Jan 2016 - Jun 2020

  aat-events deliver a number of award winning mass-participation sports events (including Surrey’s largest half marathon); and bespoke events for corporate clients such as Mercer, Rutland Group, Citi Bank and Parkinson’s UK. - Work with Managing Director Propose clear marketing strategies and budgets which meet commercial objectives. R&D discussions to increase revenue and brand value. - Design and deliver a marketing plan / schedule for 20+ events. Amplify online and offline campaigns (event launch, local / industry news, reaction to trends...) in a relevant and innovative way. Manage in-house and outsourced colleagues to ensure it’s achieved on time. - Inspire target audiences with tailored content across online and offline platforms. Manage e-marketing and social platforms, ecommerce platforms, website and blog. Design of user-friendly website: surreyhalfmarathon.co.uk. Analyse and report ROI. - Brand management. Make all design-related decisions (sponsorship packs, medals, merchandise…). -Partnership management. Source, secure and maintain valuable, relevant partnerships and suppliers. -Event Director. All aspects of race organisation and event management (management of all event staff on race day, crisis/emergency planning…). I am contracted for my event management expertise by various other companies throughout the year. Show less



Human Race Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing and Customer Service Executive & Merchandise Manager

  • Apr 2015 - Oct 2015

  Head of all customer service, and responsible for managing social media sites. Other roles include event coordinator for special events, operations assistant and merchandise manager. I am also involved with the management of the festival, stage and MC. Head of all customer service, and responsible for managing social media sites. Other roles include event coordinator for special events, operations assistant and merchandise manager. I am also involved with the management of the festival, stage and MC.



Boxend Park

• BoxEnd, Bedford

• Boat Driver/Cable Operator

  • May 2014 - Oct 2014

  Responsible for delivering both boat and cable experiences, and played a key role in all events held. I carefully considered every aspect of each experience/event including the music selected for the playlists and format of the lessons. Responsible for delivering both boat and cable experiences, and played a key role in all events held. I carefully considered every aspect of each experience/event including the music selected for the playlists and format of the lessons.



VIP SKI

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Hotel Host/Events Coordinator

  • Nov 2013 - May 2014

  Used networking skills to secure deals with local bars and restaurants to host staff welfare events within an assigned budget. Separate to this, during my time in St. Anton, I had an operational and promotion role for Foreign Concept Events – events set up by seasonnaires, for seasonnaires. Used networking skills to secure deals with local bars and restaurants to host staff welfare events within an assigned budget. Separate to this, during my time in St. Anton, I had an operational and promotion role for Foreign Concept Events – events set up by seasonnaires, for seasonnaires.



Neilson Active Holidays

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• Waterski/Wakeboard Instructor

  • Jun 2013 - Oct 2013

  Demonstrated excellent teaching, time keeping and multi-tasking skills in order to simultaneously coach and drive a ski boat for 10 minutes per person. Demonstrated excellent teaching, time keeping and multi-tasking skills in order to simultaneously coach and drive a ski boat for 10 minutes per person.



SuperSportz

• Lifeguard and Assistant Coach

  • Jun 2009 - Jun 2011

  Demonstrate creativity within activity design and implementation, ability to exert authority and act as a role model within an environment that never fails to entertain and include every child. Coaching multi-sport activities to children aged 7-16 where I was responsible for a variety of finding constructive, fun and active ways to entertain large groups of children of a variety of ages and ability within sports including football, cricket and rugby. Demonstrate creativity within activity design and implementation, ability to exert authority and act as a role model within an environment that never fails to entertain and include every child. Coaching multi-sport activities to children aged 7-16 where I was responsible for a variety of finding constructive, fun and active ways to entertain large groups of children of a variety of ages and ability within sports including football, cricket and rugby.