Senior Director of Marketing & Sales

• Jun 2023 - Present

Director of Global Marketing & Sales

• Jan 2023 - Jun 2023

• Direct global sales and marketing for an innovation start-up business inside Norgren, a world leader in industrial automation. • Target YOY sales growth of 100%; improved sales win rates by 8%; and evolved sales strategies toward solution selling. • Lead a highly effective outside sales team, distribution channel managers, and key account managers. Drove high-dollar, high-volume sales revenue nationally and globally. Refined and targeted key accounts, which improved output, increased… Show more • Direct global sales and marketing for an innovation start-up business inside Norgren, a world leader in industrial automation. • Target YOY sales growth of 100%; improved sales win rates by 8%; and evolved sales strategies toward solution selling. • Lead a highly effective outside sales team, distribution channel managers, and key account managers. Drove high-dollar, high-volume sales revenue nationally and globally. Refined and targeted key accounts, which improved output, increased customer awareness, and grew share of wallet.

Director of Global Marketing

• Jul 2022 - Jan 2023

• Transformed Norgren’s global brand strategy, which exponentially scaled the company’s mindshare and improved customer relatability. • Developed a global brand and marketing strategy with improved customer-target messaging. Crafted a new voice and tone, and rebranded all company elements, including marketing collateral that spanned 27 types of content. Simultaneously, launched a new business division to market. • Hired and managed a marketing team that rapidly delivered world-class… Show more • Transformed Norgren’s global brand strategy, which exponentially scaled the company’s mindshare and improved customer relatability. • Developed a global brand and marketing strategy with improved customer-target messaging. Crafted a new voice and tone, and rebranded all company elements, including marketing collateral that spanned 27 types of content. Simultaneously, launched a new business division to market. • Hired and managed a marketing team that rapidly delivered world-class marketing to a global audience, with parallel launches in 4+ regions. • Stood up a new website within 60 days; oversaw new content and new visual assets, and created a guided e-commerce experience. Within 6 months, increased website visitors by 90% and improved time on page by 200%

Senior Manager | International Marketing, Product Development & Business Development

• Aug 2020 - Jul 2022

• Positioned SoundOff as a global leader in vehicle lighting and control systems for law enforcement, government, emergency services and amber warning clients. • Led SoundOff’s expansion in the European and Russian markets, and outperformed growth of the global emergency vehicle lighting market. • Launched SoundOff’s distribution network in the UK. Onboarded 2 new distributors. Outpaced the 5-year distributor growth plan by 150%. Additionally, initiated SoundOff’s further growth into the… Show more • Positioned SoundOff as a global leader in vehicle lighting and control systems for law enforcement, government, emergency services and amber warning clients. • Led SoundOff’s expansion in the European and Russian markets, and outperformed growth of the global emergency vehicle lighting market. • Launched SoundOff’s distribution network in the UK. Onboarded 2 new distributors. Outpaced the 5-year distributor growth plan by 150%. Additionally, initiated SoundOff’s further growth into the Scandinavian market. • Initiated SoundOff’s first European contract manufacturing facility. • Directed international product development. Adapted and localized products based on distributors’ feedback, international certifications, and regional testing requirements. Expanded international product portfolio by 25% (forecasted to 35% by 2023). • Grew lead product line, nFORCE®, to 30% of European sales. Show less • Positioned SoundOff as a global leader in vehicle lighting and control systems for law enforcement, government, emergency services and amber warning clients. • Led SoundOff’s expansion in the European and Russian markets, and outperformed growth of the global emergency vehicle lighting market. • Launched SoundOff’s distribution network in the UK. Onboarded 2 new distributors. Outpaced the 5-year distributor growth plan by 150%. Additionally, initiated SoundOff’s further growth into the… Show more • Positioned SoundOff as a global leader in vehicle lighting and control systems for law enforcement, government, emergency services and amber warning clients. • Led SoundOff’s expansion in the European and Russian markets, and outperformed growth of the global emergency vehicle lighting market. • Launched SoundOff’s distribution network in the UK. Onboarded 2 new distributors. Outpaced the 5-year distributor growth plan by 150%. Additionally, initiated SoundOff’s further growth into the Scandinavian market. • Initiated SoundOff’s first European contract manufacturing facility. • Directed international product development. Adapted and localized products based on distributors’ feedback, international certifications, and regional testing requirements. Expanded international product portfolio by 25% (forecasted to 35% by 2023). • Grew lead product line, nFORCE®, to 30% of European sales. Show less

Product Category Manager | EMEA (Europe, Middle East & Africa)

• Jul 2018 - Aug 2020

• Led €70M storage product category ‒ Steelcase’s #2 largest furniture portfolio for EMEA (Europe, Middle East & Africa). • Expanded margins across 11+ product lines and millions of SKUs. Outperformed Steelcase’s overall margin growth targets. • Improved year-over-year profitability by 4% across 11 product lines. • In collaboration with engineering, finance, manufacturing, and operations teams, improved Czech Rep. plant’s profitability over a year-long project. • Created product… Show more • Led €70M storage product category ‒ Steelcase’s #2 largest furniture portfolio for EMEA (Europe, Middle East & Africa). • Expanded margins across 11+ product lines and millions of SKUs. Outperformed Steelcase’s overall margin growth targets. • Improved year-over-year profitability by 4% across 11 product lines. • In collaboration with engineering, finance, manufacturing, and operations teams, improved Czech Rep. plant’s profitability over a year-long project. • Created product lifecycle road maps; reviewed and modified suppliers; drove material changes; and led enhancement, forecasting, and obsolescence initiatives. • During the COVID-19 pandemic, rapidly architected, developed, and deployed Steelcase’s first European B2B and B2C “Work from Home” online store, which leveraged the Shopify platform. Within 7 days of launch, won business from the top 3 customers. • Spearheaded global marketing for Flex Active® frames, Steelcase’s first European-led product development project; in the 2 years post-launch, Flex Active® exceeded forecasted sales by 100%. • Partnered with IT, external vendors, and internal stakeholders to introduce virtual product configuration to the EMEA market.

Product Manager | EMEA (Europe, Middle East & Africa)

• Jul 2017 - Jul 2018

• Developed 3 unique storage product lines; coordinated production across multiple countries. Surpassed initial sales goals by 30%. • Spearheaded global search for a supplier for keyless bluetooth locks, used on 50+% of storage products across multiple product lines. Led start-to-finish process from R&D, on-site user observation, and product development, to successful commercial launch. • Led the digital marketing launch of Share It Collection, a collaborative and modular storage… Show more • Developed 3 unique storage product lines; coordinated production across multiple countries. Surpassed initial sales goals by 30%. • Spearheaded global search for a supplier for keyless bluetooth locks, used on 50+% of storage products across multiple product lines. Led start-to-finish process from R&D, on-site user observation, and product development, to successful commercial launch. • Led the digital marketing launch of Share It Collection, a collaborative and modular storage collection. Developed digital strategy; created assets and customer touchpoints; and converted largest storage customer.

Senior Product Marketing Specialist

• Mar 2015 - Jul 2017

• Managed guest seating category (which accounted for 25% of overall seating sales), as well as third-party partnerships. • Increased guest seating sales by 5%. Outperformed growth of the overall seating category by 227.55%. • Revitalized a legacy, high-margin product line. Increased sales by 10%. • Decreased reported quality incidents at Reynosa, Mexico factory by 5% by reviewing manufacturing processes; enhancing line operations; and modifying parts and finishes. • Managed… Show more • Managed guest seating category (which accounted for 25% of overall seating sales), as well as third-party partnerships. • Increased guest seating sales by 5%. Outperformed growth of the overall seating category by 227.55%. • Revitalized a legacy, high-margin product line. Increased sales by 10%. • Decreased reported quality incidents at Reynosa, Mexico factory by 5% by reviewing manufacturing processes; enhancing line operations; and modifying parts and finishes. • Managed multiple external product partnerships. Developed the largest guest seating category partner, adding significant net new revenue from courtroom seating sales.

e-Commerce Product Portfolio Manager

• Jun 2011 - Mar 2015

• Transformed Steelcase’s fledgling direct-to-consumer online store and retail partnerships. • Grew revenue by 25% YOY for 4 consecutive years. • Outperformed Steelcase’s overall revenue growth rate by 274.67%. • Captured new vertical markets by increasing the scope of the online product portfolio by 225%. • Collaborated with IT, marketing, operations, sales, security, and UI/UX design teams to overhaul and re-platform the online store to Magento. • Partnered with IT to design… Show more • Transformed Steelcase’s fledgling direct-to-consumer online store and retail partnerships. • Grew revenue by 25% YOY for 4 consecutive years. • Outperformed Steelcase’s overall revenue growth rate by 274.67%. • Captured new vertical markets by increasing the scope of the online product portfolio by 225%. • Collaborated with IT, marketing, operations, sales, security, and UI/UX design teams to overhaul and re-platform the online store to Magento. • Partnered with IT to design and implement an overlay program used as the back-end catalog service ordering system; this created a user-friendly web store, which increased conversion rates by 10%. • Hired, developed, and managed a catalog data team. Reduced daily pricing, shipping assignment, and other errors by 43%.

Proposal Management

• May 2010 - Jun 2011

• Managed $50M in annual proposals across all company brands for large government and military orders. • Automated, streamlined, and re-architected proposal response process. Reduced internal resources required by 10+%. • Liaised between field sales, finance, IT, marketing, pricing, and proposal teams to coordinate proposals. Advised on pricing terms.

Seating Product Marketing Intern

• Oct 2007 - May 2010

• Areas of focus included product development, competitive analysis, the sales process, and creating marketing communication collateral.