Drew Deeb

Chief Financial Officer at Imfree
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, HK

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Experience

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Financial Officer
      • Mar 2017 - Oct 2023

      Greater New York City Area Imfree was the world’s first Personal Value Compass to seek out the best FMCG deals, discounts, events, content, and even free mobile load based on who you are, where you are, and when you are there to navigate you to get more of the things you love most. Right hand to the CEO, member of the Executive Management Team and responsible to the Board. Primary responsibilities include: • Recruit and train capable finance and accounting staff to support growth. • Negotiate and approve… Show more Imfree was the world’s first Personal Value Compass to seek out the best FMCG deals, discounts, events, content, and even free mobile load based on who you are, where you are, and when you are there to navigate you to get more of the things you love most. Right hand to the CEO, member of the Executive Management Team and responsible to the Board. Primary responsibilities include: • Recruit and train capable finance and accounting staff to support growth. • Negotiate and approve all procurement and supplier agreements, including property leases. • Establish policies and procedures to protect company assets, including IP registrations for Patent, Trademark and Copyright. • Select and setup consistent financial systems which supported all group companies. • Create regional and operating company structures with company formations, shareholder agreements, transfers and registration as required. • Maintain regulatory compliance environment in Australia, Hong Kong, Philippines, Singapore, and the USA. • Implement intercompany service and loan agreements across all jurisdictions. • Manage existing banking arrangements and instigate necessary changes. • Primary contact point for all tax, legal, audit and related service providers. • Procure insurance: D&O, HMO, Cyber, Property, Employment, and operational policies. • Manage series funding from private investors and VC’s, primarily debt to equity instruments. • Implement and manage equity management and employee stock option systems. • Investor relations liaison and reporting from holding company (Delaware & New York registrations). • Strategic planning and media modelling product iterations and pricing proposals. • Provide commercial advice to the CEO and the business focussed on achieving corporate objectives. Show less

    • Board Director and CFO
      • Aug 2021 - Jul 2023

      Sunshine Coast, Queensland, Australia MiPlanet was a social enterprise created by Imfree and Master Grocers Australia with an emphasis on local independents and sustainability. The platform was a free to download mobile application that navigated consumers to Planet Friendly Choices on participating products at their local independent grocery retailer and rewards them financially, socially and emotionally with Carbon Offset Points (CoPTS). MiPlanet was an over-the-top media rewards program that integrated consumer purchasing… Show more MiPlanet was a social enterprise created by Imfree and Master Grocers Australia with an emphasis on local independents and sustainability. The platform was a free to download mobile application that navigated consumers to Planet Friendly Choices on participating products at their local independent grocery retailer and rewards them financially, socially and emotionally with Carbon Offset Points (CoPTS). MiPlanet was an over-the-top media rewards program that integrated consumer purchasing activity with retailer POS systems to migrate anonymised 1st party consumer data to our proprietary multi-client data lake. The concept was proofed by Imfree and supported by retailing Clients; however commercial deployment was hampered by exclusivity and further development funding constraints. Show less

    • Luxembourg
    • Facilities Services
    • 700 & Above Employee
    • CFO, Asia Pacific
      • Sep 2015 - Sep 2016

      Hong Kong Direct report of CEO Asia Pacific and dotted-line report to Group CFO & COO. Responsible for the finance function and commercial activity across 19 countries. Regus is the world’s largest provider of flexible workspace solutions, with a network that includes almost 3000 business centres, spanning almost 900 cities across 120 countries.

    • Commercial Finance Director, Asia Pacific
      • Jan 2013 - Aug 2015

      Hong Kong Key commercial contact for the business (internal and external). Recruit, train and retain senior finance personnel modifying team structures as required. Cross-functional business partner enabling product decisions to drive margin. Align the structure of the business for optimal funding and tax mechanisms. Evaluate investment opportunities and approval of material capital spend, including all M&A activity.

    • Financial Controller, Asia Pacific
      • Sep 2006 - Dec 2012

      Hong Kong Create and maintain control environment to facilitate aggressive growth while providing visibility of trading performance metrics. Ensure all compliance requirements were met in a timely manner. Standardise processes and implement systems to provide a scalable platform to unlock efficiencies. Establish the FP&A function with regular balance sheet and trading review processes.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Asia Pacific Controller, Compliance (interim)
      • Jun 2005 - Jul 2005

      Sydney, Australia US software and professional services supplier to the financial services sector. Reconstruction of ledgers / accounts for Thai & Malaysian entities (following historic acquisitions) to enable statutory account and tax filings from 1998 to 2004. Required forensic accounting techniques and liaison with professional advisors, local SunGard offices, regional finance and corporate staff

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Finance Manager (interim)
      • May 2005 - May 2005

      Sydney, Australia Previously a division of Allco Finance Group – specialising in the leasing of capital equipment. Assisted CFO with yearend preparation after merging 4 businesses into one group. Specifically, designed reporting models to capture, consolidate and prepare the FY2005 annual accounts (statutory & management).

    • Australia
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Financial Controller - Asia Pacific (interim)
      • 2005 - 2005

      Sydney, Australia • Handover role reporting to the Director of Finance and Operations • Responsible for preparation and reporting of accounts for the Asia Pacific region

    • Netherlands
    • Professional Services
    • 700 & Above Employee
    • Regional Financial Controller / Finance Director
      • 2002 - 2004

      Sydney, Australia Recruited by my mentor, I was tasked with transforming satellite finance functions into an integrated finance team. From transactional to reporting activities, finance needed reshaping to provide the level of support the business required during period of organic growth, organisational change and M&A transactions. Primary relationship holder for external advisers and suppliers of financial services. Key point of contact for project and tender pricing to the business, whilst maintaining regular… Show more Recruited by my mentor, I was tasked with transforming satellite finance functions into an integrated finance team. From transactional to reporting activities, finance needed reshaping to provide the level of support the business required during period of organic growth, organisational change and M&A transactions. Primary relationship holder for external advisers and suppliers of financial services. Key point of contact for project and tender pricing to the business, whilst maintaining regular trading performance reporting to UK based head office. Show less

    • Financial Controller
      • 1999 - 2001

      Sydney, Australia With operations across the Americas, APAC, Europe and formerly listed on the ASX, Solution 6 provided hardware, software and web-enabled (B2B & B2C) ERP solutions. Initially part of the strategic business planning function, my primary focus was M&A transactions during the dot-com period. Subsequently I took control of multiple business units to facilitate business integration and realise operational efficiencies. Responsible for business management, all internal reporting and assisted… Show more With operations across the Americas, APAC, Europe and formerly listed on the ASX, Solution 6 provided hardware, software and web-enabled (B2B & B2C) ERP solutions. Initially part of the strategic business planning function, my primary focus was M&A transactions during the dot-com period. Subsequently I took control of multiple business units to facilitate business integration and realise operational efficiencies. Responsible for business management, all internal reporting and assisted ASX compliance requirements. Show less

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Managment Accountant - Asia Pacific and Pacific Islands
      • 1997 - 1998

      Sydney, Australia Reporting to the Financial Controller with dotted-line to the Finance Director, working within in a team of Management Accountants (4) across all product lines to produce amongst other things: * Monthly performance metrics * Pricing analysis * Budgets and forecasts - solely responsible for submission of all results to Nestlé - Vevey, Switzerland

    • Australia
    • Banking
    • 100 - 200 Employee
    • Management Accountant
      • 1997 - 1998

      Sydney, Australia Reporting directly to the CEO, this position was responsible for the monthly reporting cycle (internally to management and externally to APRA & CUSCAL) and financial analysis required by management and the Board. The credit union (now Bank) operates a branch structure where the key contacts were the branch managers. Working closely with the corporate accountant, this position supervised 3 staff. Specific technical knowledge required in this industry focused on deposit / loan portfolio… Show more Reporting directly to the CEO, this position was responsible for the monthly reporting cycle (internally to management and externally to APRA & CUSCAL) and financial analysis required by management and the Board. The credit union (now Bank) operates a branch structure where the key contacts were the branch managers. Working closely with the corporate accountant, this position supervised 3 staff. Specific technical knowledge required in this industry focused on deposit / loan portfolio management and liquidity management. Show less

    • Netherlands
    • Freight and Package Transportation
    • 700 & Above Employee
    • Commercial Accountant
      • Feb 1996 - Mar 1997

      Redfern, Sydney This position presented an opportunity to relocate from Brisbane to Sydney and was offered during an interim assignment at TNT’s subsidiary, Refrigerated Roadways. The position was removed after Australia's largest successful corporate takeover of TNT by PTT Post (Netherlands). This position provided assistance during due diligence and finalisation of the transaction.

Education

  • Deakin University
    CPA (Australia)
    1998 - 1998
  • University of Technology Sydney
    GCCA (Accounting)
    1997 - 1998
  • Queensland University of Technology
    B Bus (International Business)
    1994 - 1995
  • Anglican Church Grammar School ("Churchie")
    High School Certificate
    1979 - 1986

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