Communications and Engagement Specialist

• Mar 2022 - Present

Freelance

• Mar 2021 - Present

- Designed and developed three client websites using Adobe XD and Webflow. - Consulted on SEO research, strategy, and website analytics. - Design of client logo and branding assets. - Designed and developed three client websites using Adobe XD and Webflow. - Consulted on SEO research, strategy, and website analytics. - Design of client logo and branding assets.

Marketing

• May 2020 - Feb 2022

- Maintains department's website and worked closely with I.T. department on the design of the City's new website.- Creates, implements, and tracks marketing campaigns to advertise events and services across Facebook, Instagram, email, website, and print.- Manages department's social media accounts including Facebook (10,000+ Followers) and Instagram (2,000+ Followers).- Creates and coordinates monthly newsletter with over 16,000 subscribers and an open rate of 25-35%.- Analyzes and tracks social media and website analytics using Google Analytics, Bitly URLs, and Facebook Insights.- Writes and coordinates media releases.- Coordinates, designs, and distributes three seasonal Activity Guides showcasing Parks and Recreation programs, services, and events.- Designs posters, pamphlets, invitations, marquee displays using various Adobe Suite programs including Indesign, Illustrator, and Photoshop. Show less

Visit Grand Junction Intern

• Jun 2019 - May 2020

- Launched a group sales program to help nearly 30 hotels and venues prospect for group business using the Knowland web-based software.- Obtained a deep understanding of place branding through studying and observing the branding process with Destination Think.- Compiled and analyzed data to create segmented marketing campaigns for group businesses.- Established partnerships between Visit Grand Junction and hotels and venues in Grand Junction, CO.- Designed e-newsletters to send to all hospitality stakeholders in Grand Junction, CO.- Lead distribution and client management through iDSS a CRM software. Show less

Student Event Coordinator

• Feb 2018 - May 2020

- Planned an array of events (i.e., conferences, weddings, and company banquets).- Organized meetings with clients and other staff members.- Designed diagrams using AllSeated layout software.- Coordinated and acted as the liaison for each event in order to make sure events ran smoothly with all areas of event planning including Event Crew Members, Catering, and Facility Services.- Built and managed long-lasting relationships with clients.

Administrative Assistant

• Jan 2017 - May 2020

Resident Assistant

• Aug 2017 - May 2018

Shift Supervisor

• Oct 2018 - Apr 2019

Parts Coordinator

• Jan 2017 - Aug 2017