Experience

Vita Mens Sana

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing, PR and Communications

  • Jun 2022 - Present

  Develops, implements, and maintains organizational practices and procedures in the areas of culture, talent and communication that are strategically aligned with VITA’s Vision, Mission, Values and Strategic Plan. Supports and oversees brand management, recruiting innovation, talent retention, including change management and employee engagement, and will serve as a communications advisor to organizational leaders, providing media relations and event management oversight. Cultivates a highly effective and engaged workforce in partnership with key business leaders. Works closely with all teams and at all levels to improve internal and external communication, talent development, performance, and feedback across the organization and helps empower VITA employees to be as effective and impactful as possible. Show less



Netivot HaTorah Day School

• Toronto, Canada Area

• Director of Marketing and Communications

  • Aug 2013 - Oct 2022

  Responsible for the planning, development and implementation of Netivot's marketing strategies, marketing communications, and public relations activities, both external and internal. I oversee the development and implementation of support materials and services for chapters in the area of marketing, development, admissions, general and Judaic studies, communications and public relations. I direct the efforts of the marketing, communications and public relations department and coordinate at the strategic and tactical levels with the other functions of Netivot HaTorah Day School. Additionally, I am the social media manager, responsible for developing and implementing marketing strategies for all of Netivot's social media sites. I am responsible for regularly evaluating the success of Netivot's marketing efforts and tweaking our marketing strategy as needed Show less



The Centre for Israel and Jewish Affairs

• Canada
• Government Relations Services
• 1 - 100 Employee

• Assistant Director, GTA Services and Project Management (CIJA)

  • May 2007 - Aug 2013

  •Lead the planning and implementation of projects •Facilitate the definition of project scope, goals and deliverables •Define project tasks and resource requirements •Develop full scale project plans •Social Media Manager •Assemble and coordinate project staff •Manage project budget •Manage project resource allocation •Plan and schedule project timelines •Track project deliverables using appropriate tools •Provide direction and support to project team •Constantly monitor and report on progress of the project to all stakeholders •Present reports defining project progress, problems and solutions •Implement and manage project changes and interventions to achieve project outputs •Project evaluations and assessment of results Show less



UJA Federation of Greater Toronto

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Corporate Communications Associate

  • May 2007 - Jul 2011

  •Planning, coordinating and implementing successful community advocacy events, such as the Rally for Gilad Shalit and the Fogel Family Memorial •Developing and implementing social network initiatives •Developing and implementing media campaigns •Developing clear and direct messaging, writing speeches, news releases and ad copy •Developing and executing corporate communications information vehicles for key stakeholders such as members of the board, funded agencies, political representatives and donors •Playing a key role in developing strategic advocacy initiatives Show less



UJA Federation of Greater Toronto

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Campaign Fundraiser/ Special Events Assistant Coordinator

  • Jan 2006 - Oct 2006

  Assist in planning and coordinating major events for top donors Work with Senior Event Coordinators on major events, internal and external Process gift acknowledgements and thank you letters ensuring they were accurate and in keeping with policy on gift acknowledgements Provided spreadsheet and word processing support Schedule meetings, appointments and room usage; coordinate bookings, meetings, etc. Work and coordinate events with lay-people and committee members Assist other advancement staff in the office when needed Assist with RSVP follow up when needed Performed additional duties as required Run complex reports, basic reports and execute complex queries Run data reports for Advancement, Communications, and other offices Show less



Beth Sholom Synagogue

• Event Coordinator

  • Apr 2005 - Oct 2006

  Booked and coordinate internal and external synagogue events, lifecycle events Wrote and prepared Weekly Shabbat Brochure Composed, edited and contributed articles for the quarterly synagogue bulletin Illustrated, prepared and organized synagogue marketing and advertising materials Maintained and updated synagogue Web site Prepared weekly staff schedules Coordinated weekly security schedules Booked and coordinate internal and external synagogue events, lifecycle events Wrote and prepared Weekly Shabbat Brochure Composed, edited and contributed articles for the quarterly synagogue bulletin Illustrated, prepared and organized synagogue marketing and advertising materials Maintained and updated synagogue Web site Prepared weekly staff schedules Coordinated weekly security schedules



Zareinu Educational Centre of Metropolitan Toronto

• Assistant Event Coordinator and Pubic Relations Coordinator

  • Oct 2004 - Apr 2005

  Planned/coordinated the annual Zareinu Moveathon Solicited for corporate sponsorship and donations Created public relations and marketing material Corresponded and coordinated plans of action and execution with committee members and volunteers Coordinated meetings with sponsors, donors, committee members and volunteers Marketing and Communications Department Intern 2004 - 2004 YMCA of Greater Toronto Created a how-to guide on event planning to be used for internal and external purposes Developed and assisted in the production of a video promotional piece for the YMCA High School Academy Researched and created a year-long Toronto Events Directory to be used by the Marketing and Communications Department Assisted in the production of the YMCA "Taste of the Community" Gala event Show less



Zareinu Movethon 2005 - 2006

• Technical Assistant

  • Jul 2004 - Oct 2004