Enrique Govea
Head of Customer Experience (CX) at Promotora Ambiental S.A.B. de C.V.- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Ramiro Rodriguez Zamarrón
He conocido a Enrique desde hace 20 años y me ha tocado ver ascender en su carrera a través de distintos roles. En el tiempo que me tocó colaborar con él en Cemex se distinguió por ser una persona muy disciplinada, estructurada y enfocada en resultados. Es un profesional que ha evolucionado a través de su formación, posiciones y retos manteniéndose actualizado y con una gran visión de negocio.
Alejandro Salazar Sánchez
Enrique, brings energy, passion & leadership to his role at Head of Finance & Business Services. Also, is a great leader with a tremendous assertiveness. His passion and knowledge of the philosophy behind CX make him very effective at the time of the deployment of the customer experience practices. I enjoy work with Enrique and learn from his expertise.
Ramiro Rodriguez Zamarrón
He conocido a Enrique desde hace 20 años y me ha tocado ver ascender en su carrera a través de distintos roles. En el tiempo que me tocó colaborar con él en Cemex se distinguió por ser una persona muy disciplinada, estructurada y enfocada en resultados. Es un profesional que ha evolucionado a través de su formación, posiciones y retos manteniéndose actualizado y con una gran visión de negocio.
Alejandro Salazar Sánchez
Enrique, brings energy, passion & leadership to his role at Head of Finance & Business Services. Also, is a great leader with a tremendous assertiveness. His passion and knowledge of the philosophy behind CX make him very effective at the time of the deployment of the customer experience practices. I enjoy work with Enrique and learn from his expertise.
Ramiro Rodriguez Zamarrón
He conocido a Enrique desde hace 20 años y me ha tocado ver ascender en su carrera a través de distintos roles. En el tiempo que me tocó colaborar con él en Cemex se distinguió por ser una persona muy disciplinada, estructurada y enfocada en resultados. Es un profesional que ha evolucionado a través de su formación, posiciones y retos manteniéndose actualizado y con una gran visión de negocio.
Alejandro Salazar Sánchez
Enrique, brings energy, passion & leadership to his role at Head of Finance & Business Services. Also, is a great leader with a tremendous assertiveness. His passion and knowledge of the philosophy behind CX make him very effective at the time of the deployment of the customer experience practices. I enjoy work with Enrique and learn from his expertise.
Ramiro Rodriguez Zamarrón
He conocido a Enrique desde hace 20 años y me ha tocado ver ascender en su carrera a través de distintos roles. En el tiempo que me tocó colaborar con él en Cemex se distinguió por ser una persona muy disciplinada, estructurada y enfocada en resultados. Es un profesional que ha evolucionado a través de su formación, posiciones y retos manteniéndose actualizado y con una gran visión de negocio.
Alejandro Salazar Sánchez
Enrique, brings energy, passion & leadership to his role at Head of Finance & Business Services. Also, is a great leader with a tremendous assertiveness. His passion and knowledge of the philosophy behind CX make him very effective at the time of the deployment of the customer experience practices. I enjoy work with Enrique and learn from his expertise.
Credentials
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Advanced Customer Experience Certification
Florida Global UniversityFeb, 2023- Oct, 2024 -
Digital Transformation
MIT Professional EducationMay, 2021- Oct, 2024
Experience
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Promotora Ambiental S.A.B. de C.V.
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Mexico
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Environmental Services
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200 - 300 Employee
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Head of Customer Experience (CX)
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Apr 2020 - Present
-Led a cross-functional team in charge of optimizing the customer journey and implementing and tracking performance on retention.-Developed 10+ customer centricity initiatives, ranging from change management, customer feedback, end to end process alignment and digital transformation.
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Corporate Sr. Manager Order to Cash (OTC)
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Jun 2016 - Present
-Responsible for Credit, Order Management, Billing, Collections and Cash Aplication for México, Panama, Colombia and Costa Rica, managing a high-volume customer base [50,000+]-Redesigned the Order to Cash strategy, introducing new methodologies and key performance indicators; also conducted an organizational restructuring for 140 OTC employees.-Developed an OTC business intelligence tool improving monitoring and decision-making-Automated billing and cash application functions and integrated them into the Share Service Center, performing ~120,000 monthly transactions.
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CEMEX
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Mexico
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Wholesale Building Materials
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700 & Above Employee
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National Manager, Collections (AR)
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Oct 2014 - Nov 2015
Accountable for Collections and Accounts Receivable strategies for Distribution, Construction and Industrial segments (portfolio of ~USD $350 million)-Developed four regional teams (150+ employees) in charge of credit, invoicing, dispute resolution, collections, cash management, legal and back-office services.-Appointed Mexico’s leader for the CEMEX Working Capital Global Evolution Network in the AR chapter-Implemented a new collections process methodology that contributed to USD $11 million bad debt reduction in 6 months for the Construction segment
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Regional Manager, Commercial Administration
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Aug 2012 - Sep 2014
Responsible for the Commercial Administrative services in the Centro Region for the business units: CEMEX Mexico, CEMEX Concretos & CEMEX Agregados-Led the Commercial Administration team [50+ employees], in charge of invoicing, accounts receivable and commercial information management-Designed new tools, processes and practices that were nationally expanded; achieved an outstanding performance on collections, reducing overdue debt by +40%
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Head of Credit
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Oct 2010 - Jul 2012
Led corporate credit team [12+ employees] responsible for trade credit analysis and risk management-Managed the credit insurance of receivables at national level-Administered the receivables finance-securitization program-Member of the Credit Committee of ABC bank, ensuring risk mitigation and observance of bank and regulatory policies
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CEMEX
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Mexico
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Wholesale Building Materials
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700 & Above Employee
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Regional Supervisor, Credit Risk Management
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Jul 2005 - Jan 2009
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Credit and Collections Analyst
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Jan 2003 - Jun 2005
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Citibanamex
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Banking
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700 & Above Employee
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Credit Officer
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Mar 2002 - Dec 2002
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Education
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IPADE Business School
D1 Top Management -
La Trobe University
MBA, Strategy / Finance -
Instituto Tecnológico y de Estudios Superiores de Monterrey
BA, Business Administration -
Universidad de Burgos
Diploma, International Finance