Experience

Inhouse Design

• India
• Design Services
• 1 - 100 Employee

• Founder, Creative Director

  • Apr 2008 - Present

  Seeking innovation and highly collaborative environments, I work with clients in the truest sense of “let's do it inhouse”. I have completed and delivered over two hundred diverse projects, including: - Design strategy and Brand Communication for food and hospitality, financial services, and real-estate- UI design for back-end intensive websites, software, and mobile applications- Content strategy and copywriting for mar-comm and advertising - Illustration and infographics- Theme development, and look and feel for interiors and environments- Script, storyboards, editing and direction for films and presentations



wontolla_howls

• India
• Book and Periodical Publishing

• writer / artist / creator / publisher

  • Oct 2012 - Present

  Go your own way, Sing your own song.Won-Tolla is an indie creator of co.mix, zines, art books, graphic novels, and other literatureThe eleven narratives published are everyday, slice-of-life stories for a mature audience of all ages. Go your own way, Sing your own song.Won-Tolla is an indie creator of co.mix, zines, art books, graphic novels, and other literatureThe eleven narratives published are everyday, slice-of-life stories for a mature audience of all ages.



DY Works

• Design Services
• 1 - 100 Employee

• Sr. Creative Group Head

  • Feb 2017 - Sep 2017

  Key result areas were ideation, conceptualisation, brainstorming and design strategy for pitches. Undertook a variety of tasks including primary and secondary research, trend spotting, semiotic and culture studies to understand user behavior. I worked on varied client accounts across financial services, FMCG, and startups. Key result areas were ideation, conceptualisation, brainstorming and design strategy for pitches. Undertook a variety of tasks including primary and secondary research, trend spotting, semiotic and culture studies to understand user behavior. I worked on varied client accounts across financial services, FMCG, and startups.



Infogrid Pacific Pte. Ltd.

• India
• Online Media
• 1 - 100 Employee

• UI Design lead

  • Aug 2007 - Nov 2007

  Worked as an interface designer and business development lead with this micro-multinational which develops a wide array of enterprise content management solutions for overseas clients. Responsible for customising and developing the look and feel of interfaces for existing customer needs as well as prototypes for pitching to future clients. Worked as an interface designer and business development lead with this micro-multinational which develops a wide array of enterprise content management solutions for overseas clients. Responsible for customising and developing the look and feel of interfaces for existing customer needs as well as prototypes for pitching to future clients.



Drishti Media, Arts and Human Rights

• Associate Member & Design Lead

  • Feb 2006 - Oct 2006

  Conceptualised communication collateral for public art campaigns and out-reach projects for the Mirror Amdavad Project, Mahila Swaraj Abhiyan and Video Volunteers, a New York-based agency. I made my diploma film, Voices Of Kutch on the experiences of community radio with the Kutch Mahila Vikas Sangathan, Bhuj. Conceptualised communication collateral for public art campaigns and out-reach projects for the Mirror Amdavad Project, Mahila Swaraj Abhiyan and Video Volunteers, a New York-based agency. I made my diploma film, Voices Of Kutch on the experiences of community radio with the Kutch Mahila Vikas Sangathan, Bhuj.



Synapse

• India
• Advertising Services
• 1 - 100 Employee

• Project Manager and Graphic Designer

  • Sep 2002 - Apr 2003

  Living and working at Synapse - a unique information agency based in Goa - exposed me to the nuances of handling corporate communication from conceptualisation to execution as a project manager and graphic designer. Clients: USAID, Sharekhan, Hewlett-Packard, Secure Synergy and BSNL. Living and working at Synapse - a unique information agency based in Goa - exposed me to the nuances of handling corporate communication from conceptualisation to execution as a project manager and graphic designer. Clients: USAID, Sharekhan, Hewlett-Packard, Secure Synergy and BSNL.



The Indian Express

• India
• Newspaper Publishing
• 700 & Above Employee

• Digital Artist

  • Jan 2001 - Aug 2002

  Design in-charge of news/feature layouts for the Indian Express, Pune edition. Designed and ideated icons, charts, illustrations and infographics for various articles and popular columns. Re-designed the local area news lines and the cover pages for various in-house publications. Design in-charge of news/feature layouts for the Indian Express, Pune edition. Designed and ideated icons, charts, illustrations and infographics for various articles and popular columns. Re-designed the local area news lines and the cover pages for various in-house publications.



Sun Publications

• Newspaper Publishing
• 1 - 100 Employee

• Design Intern

  • Jun 2000 - Dec 2000

  As a design intern with this popular regional Marathi publication house. I learnt the nuances of digital illustration, typography, photography, and layout. Got a hands on exposure to book publishing. As a design intern with this popular regional Marathi publication house. I learnt the nuances of digital illustration, typography, photography, and layout. Got a hands on exposure to book publishing.



T-Edge Solutions

• Design Consultant

  • Apr 2000 - Jun 2000

  Consultant designer for the health portal www.aarogya.com, created icons / illustrations/ visuals for various sections of the portal including e-cards and art gallery. Consultant designer for the health portal www.aarogya.com, created icons / illustrations/ visuals for various sections of the portal including e-cards and art gallery.