Traci Keefer

Senior Account Project Manager at Fresh Wata
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Contact Information
us****@****om
(386) 825-5501

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Ari Ben

Traci was an excellent designer with a keen understanding of the balance between marketing messages and creative design. Always produced top notch work.

Cassie Hull

Traci is a true motivator and leader with an amazing talent in graphic design. While working for The University Daily Kansan, Traci always helped each person on staff- no matter what department. She sincerely cares about those she works with and does what it takes to get everything done in a timely manner. I absolutely loved working with Traci and truly appreciate all the additional hard work and time she offered.

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Senior Account Project Manager
      • Jun 2016 - Present

      • Develop creative concepts and designs for an array of projects and client events. • Accountable for overall design quality, feasibility, and timeliness of each assignment. • Keep track of event finances including check requests, invoicing, and reporting. • Plan layout / floor plan of seating and decorations. • Recognize and proactively resolve problems relating to execution. • Prepare and modify event contracts as requested. • Finalize budget and update Senior Event Producer as it is revised. • Assist with negotiations for space contracts and book event space • Work with Production Coordinator(s) and third party vendors. • Conduct research, attend site visits and find resources to help client with event possibilites. • Propose new ideas to improve the event planning and implementation process. • Coordinate and monitor event timelines and ensure deadlines are met. • Assist with managing on-site production and clean up of events. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Designer and Account Manager
      • Jun 2016 - Present

      • Develop marketing and sales collateral. • Style photo shoots for social media and website. • Network and gain new business. • Maintain returning client base. • Increase rental sales. • Produce events all over United States. • Create styled events for corporate and social clients. • Maintain delivery calendars and warehouse truck deliveries. • Site visit tours of office and showroom. • Purchase new inventory for warehouse and events. • Coordinate on-site events. • Manage delivery team. • Assist with set up and tear down of events. Show less

  • Welcome Bag Shoppe
    • Las Vegas, Nevada Area
    • Owner
      • Jul 2013 - Jun 2016

      • Responsible for operations to include marketing and sales. Increased social media presence through blogging, Instagram and other social media outlets, which resulted in increased sales. • Customize welcome gifts for conventions, weddings and luxury events. • Manage employees on inventory and ordering of product. • Designed e-commerce website to fulfill orders with web designer. • Responsible for operations to include marketing and sales. Increased social media presence through blogging, Instagram and other social media outlets, which resulted in increased sales. • Customize welcome gifts for conventions, weddings and luxury events. • Manage employees on inventory and ordering of product. • Designed e-commerce website to fulfill orders with web designer.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Owner & Planner
      • May 2010 - Jun 2016

      • Responsible for daily operations including marketing, sales and management. • Increased social media presence through blogging, Instagram and other social media outlets, which resulted in increased sales. • Trained employees to ensure phenomenal service to all Scheme clients, vendors and colleagues. • Network within the luxury wedding and special events industry. • Book, plan and execute all events. • Responsible for daily operations including marketing, sales and management. • Increased social media presence through blogging, Instagram and other social media outlets, which resulted in increased sales. • Trained employees to ensure phenomenal service to all Scheme clients, vendors and colleagues. • Network within the luxury wedding and special events industry. • Book, plan and execute all events.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales
      • Mar 2011 - Mar 2012

      • Oversaw all aspects of group sales for 2 venues for both corporate and travel/leisure markets. • Created and produced marketing materials, sales materials and collateral for group sales markets. • Managed events including deliveries, execution of catering and staff management. • Managed, logged and reported all group leads and business trends, forecasts and sales budgets. • Pitched new business and secured leads regionally, nationally and internationally. • Interacted with potential clients to introduce and secure new business. • Built relationships with destination management companies (DMCs) for continued bookings for out of town clients. Show less

  • Minus5 Ice Lounge
    • Las Vegas, Nevada Area
    • Sales Manager
      • Mar 2010 - Mar 2011

      • Produced convention sales materials and lists. • Produced sales contracts for private and semi-private events. • Provided potential clients with event quotes. • Worked alongside Director of Sales on large group events. • Produced convention sales materials and lists. • Produced sales contracts for private and semi-private events. • Provided potential clients with event quotes. • Worked alongside Director of Sales on large group events.

    • United States
    • Newspapers
    • 1 - 100 Employee
    • Production Manager
      • Jan 2009 - May 2009

      Production layout for both advertising and news staff of The University Daily Kansan. See advertisements out from start to finish. Make daily stacks for news staff and perepare the daily paper for the printer.

    • Creative Director
      • Nov 2006 - Dec 2008

      Delegate responsibilities and assist a team of six creatives with all advertising campaigns and decisions. Responsible for training creative staff on use of all design programs and how the staff runs. Design advertisements and ad campaigns for all major clients daily, design all online advertisements for newspaper website, www.kansan.com.

    • Creative
      • Jan 2007 - Dec 2007

      Designed advertising campagins for various major running clients within an assigned group of account executives and senior account executives.

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Marketing Communications Intern
      • Jan 2009 - May 2009

      Collaborated with marketing team on all projects including event planning, promotions, yearbook design, yearbook content. Designed advertisements for Cross Court, yearbook and T-shirts for events and tennis teams. Wrote press releases and articles for section Web site, Cross Court and Yearbook. Attended weekly meetings with potential advertisers, national office and branding distributor. Collaborated with marketing team on all projects including event planning, promotions, yearbook design, yearbook content. Designed advertisements for Cross Court, yearbook and T-shirts for events and tennis teams. Wrote press releases and articles for section Web site, Cross Court and Yearbook. Attended weekly meetings with potential advertisers, national office and branding distributor.

Education

  • The International School of Hospitality
    Wedding Coordination and Design
    2009 - 2009
  • The University of Kansas
    Bachelor of Science and Bachelor of Arts, B.S. in Strategic Communication & B.A. in American Studies
    2005 - 2009

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