Delilah Cruz

Director of Marketing + Operations at QUEEN WARRIORS
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia
Skills

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Credentials

  • 2019 iHeartMedia Digital Certification
    iHeartMedia
    Apr, 2019
    - Nov, 2024

Experience

  • QUEEN WARRIORS
    • United States
    • 1 - 100 Employee
    • Director of Marketing + Operations
      • Nov 2021 - Present

      Implemented effective marketing strategies and operational initiatives that contributed to the company's rapid revenue growth, reaching over $10 million in less than 3 years. Led and oversaw marketing campaigns that generated remarkable results, achieving six-figure revenue within a mere four hours, primarily through strategic social media marketing. Developed and executed comprehensive marketing plans, including branding, front-end funnel building + optimizing, advertising, public relations, and digital marketing, to enhance brand visibility and attract a diverse user base. Conducted market research and competitor analysis to identify growth opportunities, resulting in the implementation of targeted marketing campaigns and product improvements. Managed a team of 10 marketing professionals, providing guidance, mentoring, and fostering a collaborative environment to drive high-performance and achieve marketing objectives. Scaled company's social media presence over 132% Collaborated with cross-functional teams, including product development, programming and customer support, to ensure seamless operations and an optimal user experience. Utilized analytics and data-driven insights to optimize marketing campaigns, track key performance indicators, and make informed decisions to drive business growth. Stayed abreast of industry trends and emerging technologies, implementing innovative marketing strategies and leveraging new platforms to stay ahead of the competition. Show less

  • Delilah & Company, LLC
    • Marketing + Experiential Strategist
      • Feb 2018 - Present

      Provided strategic guidance and consulting services to a wide range of brands, including both established corporations and small businesses, delivering tailored solutions to meet their unique objectives and challenges. Clients include but not limited to, HBO, iHeartMedia, Tech Stars, Disney, Salesforce. Oversaw and managed the end-to-end production of virtual events and arena concerts for clients, ensuring seamless execution, on-time delivery, and exceptional audience experiences. Successfully built and strengthened brand awareness for clients through impactful social media strategies, crafting engaging content, managing social media accounts, and leveraging analytics to drive audience growth and engagement.Conducted comprehensive brand assessments, market research, and competitor analysis to identify opportunities for brand differentiation and growth in the competitive landscape. Collaborated closely with clients to understand their specific goals and brand identity, tailoring promotional campaigns and initiatives accordingly to align with their vision. Utilized creative thinking and innovative approaches to create memorable and captivating promotional campaigns that resonated with target audiences and fostered brand loyalty. Implemented best practices for virtual event production, optimizing technical aspects, managing logistics, and coordinating with various stakeholders to deliver exceptional live and online experiences. Demonstrated adaptability and versatility in handling diverse projects and industries, showcasing the ability to thrive in dynamic and ever-changing environments. Show less

  • SHFT World
    • United States
    • Entertainment Providers
    • Founder, CEO
      • Apr 2020 - Present

      Through meticulously curated content, events and apparel, our sole mission is to serve as a resource for those whose voices typically stay in the shadows. Established a social media & web-based platform built on the mission of inclusivity and positivity Generate leads & positive ROI to brand partners through sponsored content production & influencer marketing Launched an e-commerce merchandise line partnering with local dropshipping companies Produce & promote exclusive entertainment and professional development events for the millennial and gen z market Show less

  • iHeartRadio
    • United States
    • Entertainment Providers
    • 300 - 400 Employee
    • Director of Promotions
      • Jan 2019 - Apr 2023

      Led and executed strategic promotional campaigns, both digital and in-person events to drive audience engagement and increase brand awareness for iHeartMedia's Philadelphia market, reaching millions of consumers daily. Managed a team of 23 promotion assistants, providing guidance and mentorship to optimize their performance and foster a collaborative work environment. Oversaw end-to-end campaign execution, from ideation and planning to budgeting and timeline management, ensuring flawless integration across radio, digital, social media, and on-site events. Cultivated partnerships and sponsorships with brands and local businesses to enhance promotional opportunities and revenue generation. Utilized strong leadership and communication skills to collaborate effectively with cross-functional teams, including Marketing, Programming, Sales, and Content, aligning promotional efforts with broader business initiatives. Ensured compliance with industry regulations and internal policies throughout all promotional activities, collaborating with legal and compliance teams for necessary approvals. Show less

  • Techstars
    • Venture Capital and Private Equity Principals
    • 500 - 600 Employee
    • Co Organizer
      • Aug 2019 - Nov 2019

      Conceptualized and executed the inaugural Latinx in Tech Startup Week, collaborating with a diverse team of professionals to ensure its success. Designed and implemented a comprehensive event agenda, encompassing panel discussions, workshops, and networking sessions, tailored to address the specific needs and challenges faced by Latinx entrepreneurs. Identified and recruited prominent industry leaders, mentors, and coaches, primarily from the Latinx community, to share their expertise and experiences with attendees. Cultivated strategic partnerships with local organizations, businesses, and academic institutions to expand the reach and impact of the event. Conceptualized and executed the inaugural Latinx in Tech Startup Week, collaborating with a diverse team of professionals to ensure its success. Designed and implemented a comprehensive event agenda, encompassing panel discussions, workshops, and networking sessions, tailored to address the specific needs and challenges faced by Latinx entrepreneurs. Identified and recruited prominent industry leaders, mentors, and coaches, primarily from the Latinx community, to share their expertise and experiences with attendees. Cultivated strategic partnerships with local organizations, businesses, and academic institutions to expand the reach and impact of the event. Led the marketing and promotion efforts to raise awareness about the Latinx in Tech Startup Week, utilizing various digital platforms and traditional media channels. Coordinated logistics, managed event registrations, and ensured a seamless on-site experience for participants and speakers alike. Show less

  • The Philadelphia Gay News
    • Newspaper Publishing
    • 1 - 100 Employee
    • Account Associate
      • Sep 2018 - Dec 2018

      Identified market potential to run digital and paper advertisement. Once identified, developed sales proposals, advertising packages, and client presentations. Effectively communicated with internal teams (including: sales, editorial, finance) and external clients on performance and delivery of campaigns. Created and maintained a professional rapport with current and prospective clients. Identified market potential to run digital and paper advertisement. Once identified, developed sales proposals, advertising packages, and client presentations. Effectively communicated with internal teams (including: sales, editorial, finance) and external clients on performance and delivery of campaigns. Created and maintained a professional rapport with current and prospective clients.

  • Techstars
    • Venture Capital and Private Equity Principals
    • 500 - 600 Employee
    • Lead Organizer - Latinx in Tech Startup Weekend
      • Sep 2018 - Oct 2018

      Led Philadelphia branch in national initiative to gather 900 Latinx entrepreneurs across 9 cities to identify, design, and pitch technology solutions to problems disproportionately facing the U.S. Latinx community taking it from ideation to MVP within a 54 hour weekend. Build strategic partnerships with sponsors, vendors, and professionals to contribute to the success of Startup weekend Organized with Kapor Center to sponsor winning team’s costs to Latinx in Tech Summit and led motivational keynote Show less

  • Community Academy of Philadelphia Charter School
    • Greater Philadelphia Area
    • Family & Community Events Coordinator
      • Nov 2015 - Sep 2018

      Plan and implement special events, activities, and programs that enhance Community Academy of Philadelphia's overall mission of the school. Responsible for developing and maintaining organization's website. Utilize social media and news media to help spread awareness of the school and its accomplishments. Serve as the main liaison between internal and external community members. Plan and implement special events, activities, and programs that enhance Community Academy of Philadelphia's overall mission of the school. Responsible for developing and maintaining organization's website. Utilize social media and news media to help spread awareness of the school and its accomplishments. Serve as the main liaison between internal and external community members.

  • Cosmopolitan
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Digital Media Contributor, Cosmo for Latinas
      • Apr 2015 - Mar 2016

      Create Social Media content to be featured on Cosmo for Latinas website. Create Social Media content to be featured on Cosmo for Latinas website.

  • 1SEO Digital Agency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Office Manager
      • Aug 2015 - Nov 2015

      Build digital marketing reports to assess client account (growth/sales/performance) Generate call tracking and google analytic accounts to monitor performance Utilized webmaster tools to maintain SEO queries and site audits to max efficiency. Assisting multiple Executives and partnering effectively with them to ensure all assigned duties are carried out accurately and efficiently. Keeping record of employees sick/ vacation days. Extensive management of multiple calendars. Show less

  • Joseph J Peters Institute
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Clinical Secretary
      • Feb 2014 - May 2015

      Handle a wide variation of administrative and clinical support. My daily activities consist of: Maintaining calendars for daily appointments. Managing confidential correspondence and spreadsheets for executive employees. Collecting and entering census data in CRS software. Greeting clients, answering phones, taking messages, setting up appointments and directing calls. Additionally, I manage and maintain the file room and assist the Human Resources department with clerical assignments when needed. Show less

  • ALS Hope Foundation
    • United States
    • Fundraising
    • 1 - 100 Employee
    • Donor Relations Administrator
      • Nov 2014 - Jan 2015

      As the Donor Relations Administrator, I process and track donations in Donor Perfect donor database and generate acknowledgement letters. On a daily basis, I enter all donor data from checks and online transactions into donor database and update/maintain accurate mailing lists. Other duties also include assisting with fundraising communications and/or events. As the Donor Relations Administrator, I process and track donations in Donor Perfect donor database and generate acknowledgement letters. On a daily basis, I enter all donor data from checks and online transactions into donor database and update/maintain accurate mailing lists. Other duties also include assisting with fundraising communications and/or events.

  • BET
    • Entertainment
    • 700 & Above Employee
    • PR Talent Escort at BET Awards 2014
      • Jun 2014 - Jun 2014

      As a Red Carpet Talent Escort, I assisted BET Corporate Communication staff with the setup of the BET Awards red carpet. On production day, I escorted and worked with the publicists and talent in assisting them with selecting media outlets for interviews on the red carpet. As a Red Carpet Talent Escort, I assisted BET Corporate Communication staff with the setup of the BET Awards red carpet. On production day, I escorted and worked with the publicists and talent in assisting them with selecting media outlets for interviews on the red carpet.

  • Shop Saiko
    • Greater New York City Area
    • Fashion Merchandiser
      • Jul 2013 - Mar 2014

      Based on emerging trends, I scouted and negotiated with designers to meet with buyer for Shop Saiko. Ensured that through research for current and future trends, styles brought in ensured flow of receipts to support the current and future business of Shop Saiko. Based on emerging trends, I scouted and negotiated with designers to meet with buyer for Shop Saiko. Ensured that through research for current and future trends, styles brought in ensured flow of receipts to support the current and future business of Shop Saiko.

  • La Femme Suite & Wicked Weaves
    • New York, New York
    • Social Networking and Events Intern
      • Jun 2013 - Aug 2013

      As an intern I facilitated social media marketing communication projects. Created and executed monthly events and sought sponsors. Maintained social relationships with fans and clients via the Internet. Moderated online forum and chat. Created brand awareness online and monitored content on websites. As an intern I facilitated social media marketing communication projects. Created and executed monthly events and sought sponsors. Maintained social relationships with fans and clients via the Internet. Moderated online forum and chat. Created brand awareness online and monitored content on websites.

  • Dream Public Relations
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Executive Director
      • Jan 2013 - May 2013

      As Executive Director, I oversaw all media relations and outreach functions. I developed and maintained the departmental budget along with managed strategic planning for media relations effort. Approved media releases produced by staff. Established processes to generate steady volume of press releases within the appropriate channels.

    • Account Associate
      • May 2012 - Jan 2013

      As Account Associate, I analyzed and explored new client data on a weekly basis. Assisted with building and maintaining relationships with both local and national media. Produced media pitches, press releases and other materials as directed

  • Karmaloop
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Program Rep
      • Sep 2012 - May 2013

      As a Karmaloop Program Rep, I plan and prepare promotional material to increase sales for Karmaloop, Brick Harbor and Plndr. I also use various marketing tools for promotional material to get out to prospective clients. As a Karmaloop Program Rep, I plan and prepare promotional material to increase sales for Karmaloop, Brick Harbor and Plndr. I also use various marketing tools for promotional material to get out to prospective clients.

  • Penn State Library Learning Services
    • Reference Assistant
      • Aug 2010 - May 2013

      Moderate all three welcome desks in the Library Learning Services. Manage a regulated gate count and enter in data in reference to all customer relations activity. Attend various staff meetings and developmental courses. Moderate all three welcome desks in the Library Learning Services. Manage a regulated gate count and enter in data in reference to all customer relations activity. Attend various staff meetings and developmental courses.

  • Braathe Enterprises
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Virtual Intern
      • Aug 2012 - Feb 2013

      Serve as Penn State Campus Liaison to spread exposure of Braathe Enterprises and help recruit new interns. Developed innovative marketing plan for new non-profit org on the rise. Designed an advertising campaign to extend the brand of certain BE clientele. Serve as Penn State Campus Liaison to spread exposure of Braathe Enterprises and help recruit new interns. Developed innovative marketing plan for new non-profit org on the rise. Designed an advertising campaign to extend the brand of certain BE clientele.

  • PHEAA
    • United States
    • Financial Services
    • 700 & Above Employee
    • Loan Counselor
      • Oct 2011 - Jul 2012

      As a call rep for PHEAA, I am required to know detailed knowledge of the company and/or departmental procedures. Working with secured clienteles, I receive, classify, interpret, consolidate, maintain and/or summarizes multiple sources of records, files or documents. Compile regular and special reports drawing data from a variety of sources and personally assist all clients with both outbound and inbound telephone contact. As a call rep for PHEAA, I am required to know detailed knowledge of the company and/or departmental procedures. Working with secured clienteles, I receive, classify, interpret, consolidate, maintain and/or summarizes multiple sources of records, files or documents. Compile regular and special reports drawing data from a variety of sources and personally assist all clients with both outbound and inbound telephone contact.

  • American Idol Productions
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Assistant
      • Sep 2011 - Sep 2011

      Worked alongside the Contestant Coordinator dealing with all contestants that made it to the Judge Round. In charge of registration, submitting paperwork/files for all contestants who then made it to Hollywood, along with other basic office duties. Worked alongside the Contestant Coordinator dealing with all contestants that made it to the Judge Round. In charge of registration, submitting paperwork/files for all contestants who then made it to Hollywood, along with other basic office duties.

  • WHVL-TV
    • State College
    • Intern
      • Jul 2011 - Jul 2011

      Assisted with the stations' live remote television production of the Central Pennsylvania 4th Fest fireworks display. Assisted with the stations' live remote television production of the Central Pennsylvania 4th Fest fireworks display.

  • American Idol Productions
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Assistant
      • Jul 2011 - Jul 2011

      Assisted producers, in charge of coordinating large crowd of contestants, was held responsible for registration, helped set-up and tear down crowd control area, and day to day office work. Assisted producers, in charge of coordinating large crowd of contestants, was held responsible for registration, helped set-up and tear down crowd control area, and day to day office work.

  • Penn State's THON Webcast
    • Webcast Production Assistant
      • Feb 2011 - Feb 2011

      Operated the camera and was held responsible for composition, focus, camera movement, and anything that comes within the domain of photography. As well as interview various participants whom were helping to fight the cure of Cancer for the THON webcast. Operated the camera and was held responsible for composition, focus, camera movement, and anything that comes within the domain of photography. As well as interview various participants whom were helping to fight the cure of Cancer for the THON webcast.

  • Philadelphia Youth Network
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Employment Specialist
      • May 2010 - Aug 2010

      Managed a filing system for over 30,000 applicants and 12,000 hired student/intern employees. In charge of conducting professional development seminars for youth on work readiness. Travel to work sites throughout the city of Philadelphia to evaluate the company's employed students work performances. Assess youth readiness for program referrals Enter applicant files into proprietary database (PYNDEX) Reconcile youth timesheets against payroll registers. Managed a filing system for over 30,000 applicants and 12,000 hired student/intern employees. In charge of conducting professional development seminars for youth on work readiness. Travel to work sites throughout the city of Philadelphia to evaluate the company's employed students work performances. Assess youth readiness for program referrals Enter applicant files into proprietary database (PYNDEX) Reconcile youth timesheets against payroll registers.

  • Adler Fitness Center
    • Welcome Desk Receptionist
      • Aug 2009 - May 2010

      Kept records of athletes and whom they work with, Monitor event activities happening in the gymnasium in order to ensure compliance with the applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise. Monitor celebrity dressing rooms before and after performance fostering a sense of community in accordance with Resident Life policy Kept records of athletes and whom they work with, Monitor event activities happening in the gymnasium in order to ensure compliance with the applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise. Monitor celebrity dressing rooms before and after performance fostering a sense of community in accordance with Resident Life policy

  • El Costeno Restaurant
    • Waitress/Bartender/Promotions
      • May 2009 - Dec 2009

      Started off as performing the regular tasks and duties of a waitress/bartender-ended up creating and designing the current day menu of the restaurant. The restaurant had just opened up recently when I first started working there so developed a promotions plan and kept my facebook page updated with all specials and invited all friends on a daily basis to come and eat at the restaurant. Started off as performing the regular tasks and duties of a waitress/bartender-ended up creating and designing the current day menu of the restaurant. The restaurant had just opened up recently when I first started working there so developed a promotions plan and kept my facebook page updated with all specials and invited all friends on a daily basis to come and eat at the restaurant.

  • Elliott-Lewis Corporation
    • Facilities Services
    • 100 - 200 Employee
    • Intern
      • Jun 2008 - Aug 2008

      Managed special projects under the direction of an Operations staff member, entered data precisely and accurately into development database then file all records of company's clients. Managed special projects under the direction of an Operations staff member, entered data precisely and accurately into development database then file all records of company's clients.

Education

  • Penn State University
    Bachelor of Arts - BA, Communication and Media Studies
  • Community Academy of Philadelphia Charter School
    Diploma, General Studies
    2006 - 2008

Community

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