B2B Marketing Manager Advertiser Growth

• May 2023 - Present

Product Marketing Manager

• Dec 2022 - May 2023

Acquired by eyeo

Marketing Manager, Content & Growth

• Oct 2021 - Nov 2022

Digital Marketing Manager

• Sep 2019 - Sep 2021

Acquired by Freestar PPC: •Manage, execute, and optimize lead generation strategies across multiple paid channels through brand awareness, conquest, and remarketing campaigns •Run ad campaigns across Google, Facebook, Instagram, Reddit, and LinkedIn ads SEO/Product Marketing: •Leverage web analytical tools such as Semrush, Google Analytics, Google Search Console, Keyword Planner, and HotJar •Extract key findings from customer, competitor, and industry research to be applied to paid marketing campaigns (ad and landing page copy) to generate qualified leads for Sales •Analyze closed/won and customer survey data on a monthly basis to extract insights for improving brand awareness and reach messaging Reporting: •Automate reporting of paid KPIs into large data sets; use pivot tables to extract key insights and determine our next steps (what to iterate, what to turn off) •Develop, manage, and report on A/B tests for paid digital ads; track which copy leads to conversions for further iteration Leadership/Teamwork: •Lead monthly Sales x Marketing calls to identify any funnel leaks; delegate tasks accordingly to shorten the customer journey •Collaborate with different teams (Product, Customer Support, and Sales) to launch go-to-market strategies for new product feature releases in a timely manner •Work cross-functionally with different teams to plan and execute our Thought Leadership webinar series, Sortable 101 Show less

Digital Marketing Specialist

• Jan 2018 - Sep 2019

Content/PPC: •Curate content pieces such as emails & blogs while using relevant content marketing strategies, mainly for Webinar Marketing •Design landing pages with Unbounce with a minimalist style & clear call-to-actions (CTAs) •Create email automations & campaigns within Active Campaign to streamline the lead nurturing process •Leverage pay-per-click (PPC) & search engine optimization (SEO) marketing tools to create & optimize ads •Document & maintain up-to-date processes & policies Reporting/Automation Tools: •Manage reports via Google Data Studio & ad platform reporting to track key business KPIs for marketing stakeholders •Install workflows & scoring rules to differentiate whether a client is a cold, warm or hot lead •Use Google Trends, SEMRush & Keyword Planner to locate high-performing keywords for my blog content & ad copy •Adapt to learning new marketing tools & CRMs based on different client needs •Install conversion pixels for Google AdWords, Facebook, LinkedIn & Unbounce landing pages via Google Tag Manager Customer/Client Support: •Key stakeholder on major accounts & responsible for delivering weekly campaign reporting •Execute strategic marketing communications plans to lead the development & execution of successful B2B marketing programs to generate demand Show less

Business Development Manager

• Jul 2017 - Dec 2017

Sales/CMS: •Prospect leads via cold calls, emails, and networking •Self-taught and adapted to the Shopify eCommerce platform and use API apps (such as ReCharge, Smile.io, and MailChimp) to help power the business Content: •Edited copyright and created content for blogs and email campaigns •Designed and created Facebook Ads for numerous ongoing marketing campaigns Sales/CMS: •Prospect leads via cold calls, emails, and networking •Self-taught and adapted to the Shopify eCommerce platform and use API apps (such as ReCharge, Smile.io, and MailChimp) to help power the business Content: •Edited copyright and created content for blogs and email campaigns •Designed and created Facebook Ads for numerous ongoing marketing campaigns

Director of Corporate Relations

• Jan 2017 - Apr 2017

Sales: •Worked with a small team to prospect and generate quality leads for AIESEC Laurier •Booked meetings through networking events, cold calling and emailing •Worked with VP of Corporate Relations for goal-setting and weekly updates to optimize team output Sales: •Worked with a small team to prospect and generate quality leads for AIESEC Laurier •Booked meetings through networking events, cold calling and emailing •Worked with VP of Corporate Relations for goal-setting and weekly updates to optimize team output

Marketing Intern

• Jan 2017 - Apr 2017

Part of the Winternship program where I interned with a start-up for about 10 hours/week Analytics: •Analyzed current website and optimized it for new customers to rent/purchase from the site by creating an e-commerce page •Data mined through HotJar and Google Analytics to find gaps in opportunity for the website Content: •Researched, created, and currently implementing a micro influencer marketing campaign to promote brand awareness •Engaged with prospective micro influencers across Canada through social media, then directly connected with them to create interest in the new marketing campaign and have generated quality leads Show less

Corporate Sales Representative

• May 2016 - Aug 2016

- Established partnerships with local (tech focused) businesses- Connect local businesses to global talent - Integrate incoming interns in Canadian culture- Utilized Salesforce to coordinate cold emails and calls- Represent AIESEC Laurier at external events

Director of Advertising and Communications

• Jan 2016 - Apr 2016

- Internal Marketing and Communications (IMC) works with various portfolios within AIESEC Laurier so effective communication and interpersonal skills were key for this position- Manage a team of Marketing Coordinators and a Digital Media Specialist who oversee boothing, present in-class presentations, and hold info sessions to increase number of students wanting to go abroad (leads)- Rebranding AIESEC Laurier to generate more leads, specifically through social media platforms

Global Exchange Participant Manager

• Sep 2015 - Dec 2015

- Responsible for selecting, overseeing and supporting AIESEC Exchange Participants as they prepare to go abroad through the Global Talent program- Researched for potential internships for students interested going abroad- Consulted current undergraduate and MBA students for the eligibility of our program- Increased number of eligible students from the previous quarter by 100%- Identified opportunities and secured partnerships with local businesses in the KW region for incoming international interns to work at Show less

Global Marketing Intern

• Jul 2015 - Aug 2015

- Worked with a team of diverse international students to create new marketing strategies to increase local and national awareness of the foundation - Developed professional relations with the directors of the foundation while working together to strengthen their External Relations and Human Resources departments, resulting in stronger working connections - Delegated marketing roles to my team that adhered to a timeline I created to ensure productive results; for example, formed a new social media platform - Presented research results effectively in Spanish, complete with a set of instructions for the NGO to continue once interns return to their home countries -- The foundation works with children in schools by increasing health awareness and general knowledge in order for the children to realize that they as well have a part in society. Show less