Samantha Eng
Founder & CEO at Brand Eng, LLC- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Jacqueline Micucci
I have been fortunate to work with Samantha on several different occasions in a variety of capacities. Initially, when I was Executive Editor of 20/20 magazine, Samantha was the marketing liaison for Marchon Eyewear. In that capacity, she was always prompt and professional in providing me with whatever resources I required to get a story done whether it was needed information, helping to arrange an interview with a designer or company executive, or specific product for a photo shoot. Also a talented writer, when I was Content Manager for the Microsoft Tag blog, I turned to Samantha to write several postings. She wrote pieces that were both informative and entertaining, and always met her deadlines.She was able to grasp some complex nuances and make them fun and easy to digest. Samantha is someone I will always happily include in my stable of freelancers because of her professionalism and great writing abilities.
Michael Prieve
Samantha Eng is a quick study and a hard worker who's able to use her knowledge of pop culture into interesting editorial that entertains, informs and engages users. She is a pleasure to work with, takes direction well and is eager and ready to take on increased responsibility.
Mary Furcht
Samantha contributed to the creative and professional synergy of D. Pagan with her innovative ideas and solutions, as well as, through her daily correspondence with clients. Her communication skills are superb and her work ethic is solid; she will definitely thrive in a communication/journalism career path. In addition, she always managed to exceed expectations and go above and beyond with her assigned projects. It was a delight working with her, and I only hope there are more colleagues, like herself, in my future.
Jacqueline Micucci
I have been fortunate to work with Samantha on several different occasions in a variety of capacities. Initially, when I was Executive Editor of 20/20 magazine, Samantha was the marketing liaison for Marchon Eyewear. In that capacity, she was always prompt and professional in providing me with whatever resources I required to get a story done whether it was needed information, helping to arrange an interview with a designer or company executive, or specific product for a photo shoot. Also a talented writer, when I was Content Manager for the Microsoft Tag blog, I turned to Samantha to write several postings. She wrote pieces that were both informative and entertaining, and always met her deadlines.She was able to grasp some complex nuances and make them fun and easy to digest. Samantha is someone I will always happily include in my stable of freelancers because of her professionalism and great writing abilities.
Michael Prieve
Samantha Eng is a quick study and a hard worker who's able to use her knowledge of pop culture into interesting editorial that entertains, informs and engages users. She is a pleasure to work with, takes direction well and is eager and ready to take on increased responsibility.
Mary Furcht
Samantha contributed to the creative and professional synergy of D. Pagan with her innovative ideas and solutions, as well as, through her daily correspondence with clients. Her communication skills are superb and her work ethic is solid; she will definitely thrive in a communication/journalism career path. In addition, she always managed to exceed expectations and go above and beyond with her assigned projects. It was a delight working with her, and I only hope there are more colleagues, like herself, in my future.
Jacqueline Micucci
I have been fortunate to work with Samantha on several different occasions in a variety of capacities. Initially, when I was Executive Editor of 20/20 magazine, Samantha was the marketing liaison for Marchon Eyewear. In that capacity, she was always prompt and professional in providing me with whatever resources I required to get a story done whether it was needed information, helping to arrange an interview with a designer or company executive, or specific product for a photo shoot. Also a talented writer, when I was Content Manager for the Microsoft Tag blog, I turned to Samantha to write several postings. She wrote pieces that were both informative and entertaining, and always met her deadlines.She was able to grasp some complex nuances and make them fun and easy to digest. Samantha is someone I will always happily include in my stable of freelancers because of her professionalism and great writing abilities.
Michael Prieve
Samantha Eng is a quick study and a hard worker who's able to use her knowledge of pop culture into interesting editorial that entertains, informs and engages users. She is a pleasure to work with, takes direction well and is eager and ready to take on increased responsibility.
Mary Furcht
Samantha contributed to the creative and professional synergy of D. Pagan with her innovative ideas and solutions, as well as, through her daily correspondence with clients. Her communication skills are superb and her work ethic is solid; she will definitely thrive in a communication/journalism career path. In addition, she always managed to exceed expectations and go above and beyond with her assigned projects. It was a delight working with her, and I only hope there are more colleagues, like herself, in my future.
Jacqueline Micucci
I have been fortunate to work with Samantha on several different occasions in a variety of capacities. Initially, when I was Executive Editor of 20/20 magazine, Samantha was the marketing liaison for Marchon Eyewear. In that capacity, she was always prompt and professional in providing me with whatever resources I required to get a story done whether it was needed information, helping to arrange an interview with a designer or company executive, or specific product for a photo shoot. Also a talented writer, when I was Content Manager for the Microsoft Tag blog, I turned to Samantha to write several postings. She wrote pieces that were both informative and entertaining, and always met her deadlines.She was able to grasp some complex nuances and make them fun and easy to digest. Samantha is someone I will always happily include in my stable of freelancers because of her professionalism and great writing abilities.
Michael Prieve
Samantha Eng is a quick study and a hard worker who's able to use her knowledge of pop culture into interesting editorial that entertains, informs and engages users. She is a pleasure to work with, takes direction well and is eager and ready to take on increased responsibility.
Mary Furcht
Samantha contributed to the creative and professional synergy of D. Pagan with her innovative ideas and solutions, as well as, through her daily correspondence with clients. Her communication skills are superb and her work ethic is solid; she will definitely thrive in a communication/journalism career path. In addition, she always managed to exceed expectations and go above and beyond with her assigned projects. It was a delight working with her, and I only hope there are more colleagues, like herself, in my future.
Experience
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Brand Eng, LLC
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Founder & CEO
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Jul 2017 - Present
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Le Meridien Charlotte Hotel & Sheraton Charlotte Hotel
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Charlotte, North Carolina Area
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Complex Director of Marketing
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Nov 2016 - Jul 2017
Executive Committee member reporting directly to the General Manager. Recruited to establish and develop an elevated brand marketing strategy. • Streamline and create strategies to increase engagement and audience for all social media platforms (13 total). • Managed and develop original content for social media and websites by applying a background in journalism to make the property an “expert” in its market. • Converted the existing City Lights website into an e-commerce platform and transitioned Evoke restaurant site into a multi paged editorial website. Maintain local property sites in conjunction with Field Marketing and maintain three outlet websites. • Oversee the Heron PR agency and create releases and strategies to gain publicity and exposure locally and nationally. Appeared on local news station to promote activations within the outlets. • Instituted email marketing strategies to distribute campaigns, retarget subscribers and distribute concise information and marketing. • Create messaging for BT and group guests ranging from pre-stay and post-stay messaging to customized during stay messaging promoting outlets and current events. • Create unique activations for outlets in partnership with the Director of F&B. Concepts include: Light Up the Night, Celebrate Your Inner Kid, Elf on the Shelf, Rooftop Proposal, Sham-ROCK at City Lights, Irish I was Irish Brunch, etc. • Enforced corporate brand standards (Starwood and Marriott) across complex property. Created and implemented complex standards to meet Le Méridien and Sheraton brand standards, as well as developed aligned outlet brand standards. Streamlined all printed and digital collateral and created processes for collateral.
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2(X)IST
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Retail Apparel and Fashion
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1 - 100 Employee
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Director, Brand Marketing + Communications
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Aug 2014 - Oct 2016
Senior marketing, public relations and branding executive brought on to establish a centralized marketing department. Re-engineered the multi-million dollar marketing budget to create an engaging and streamlined omni-channel experience. • Create, develop and execute strategic, innovative marketing campaigns • Increase global brand awareness and wholesale and online conversion rates. • Conceptualize and develop messaging and visuals for digital marketing, email marketing and content marketing. • Increased social media audience +50% through strategic partnerships and original content. • Lead influencer marketing to engage with new audiences and create cross promotion content. • Leverage industry relationships to secure high profile media placements in print and digital. • Maintain relationships with stylists, art directors and photographers for placements in TV and film. • Negotiate annual ad buys in print, radio and outdoor, and execute rotation cadence and artwork. • Solely responsible for creating and maintaining the brand voice, message and standards. • Collaborate and encourage marketing efforts with regional distributors to increase international brand awareness.
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Marchon Eyewear
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United States
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Apparel & Fashion
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700 & Above Employee
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Manager, Brand Marketing + Public Relations (Altair Division)
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Sep 2012 - Jul 2014
Promoted to lead public relations strategies for designer and proprietary brand portfolio in the U.S., a new position within the Altair division. • Maximize brand positioning with key editors, while continuously working to gain new contacts• Define brand portfolio • Develop comprehensive PR strategies• Social Media management, including editorial development, SEO, ROI analysis • Copy writer / editor overseeing press kit and press release development and execution• Event management and vendor relationsBrand portfolio: Anne Klein, bebe, Joseph Abboud, JOE Joseph Abboud, Revlon, Tommy Bahama
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Manager, Public Relations + Social Media
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Jul 2006 - Sep 2012
Senior public relations team member charged with leading global initiatives for 18 designer brands and proprietary brands in conjunction with the SVP Global Marketing. • Maximize brand positioning with key editors, while continuously working to gain new contacts• Social Media management, defined Marchon’s social media identity • Copy writer / editor overseeing press kit and press release development and execution• Pitched product and trend stories to media, coordinated interviews and managed sample trafficking• Event management and vendor relations.• Day-to-day management of the PR departmentBrand portfolio: Calvin Klein Collection, ck Calvin Klein, Coach, Chloé, Diane von Furstenberg, Disney, Dragon Alliance Emilio Pucci, Flexon, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Valentino.
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SpinMedia Group, Inc.
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United States
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Online Media
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1 - 100 Employee
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Contributing Writer, Socialite Life
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Nov 2009 - Feb 2012
• Develop original lifestyle and entertainment articles daily. • Attended celebrity and entertainment events and red carpets in New York City for exclusive features. • Created and managed a weekly movie column. • Developed PR initiatives to increase traffic to SOCIALITE LIFE through partnerships with Kodak and Tone Body Wash CNN placement: http://www.cnn.com/2011/SHOWBIZ/TV/08/25/reality.MTV.VMA.celebuzz/index.html • Develop original lifestyle and entertainment articles daily. • Attended celebrity and entertainment events and red carpets in New York City for exclusive features. • Created and managed a weekly movie column. • Developed PR initiatives to increase traffic to SOCIALITE LIFE through partnerships with Kodak and Tone Body Wash CNN placement: http://www.cnn.com/2011/SHOWBIZ/TV/08/25/reality.MTV.VMA.celebuzz/index.html
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Contributing Blogger, Microsoft Tag
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Oct 2011 - Dec 2011
• Developed articles relating to Microsoft Tag and the retail market. • Developed articles relating to Microsoft Tag and the retail market.
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D. Pagan Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Coordinator, Public Relations
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Jun 2005 - Jun 2006
• Composed and edited press releases and captions to acquire media placements in media outlets. • Managed press kit production for tradeshows (CES, NAB, AES, CEDIA, LDI, MacWorld, Musikmesse, NAMM, InfoComm). • Assisted in event planning and promotion of studio opening parties, press conferences and promotional events. • Composed and edited press releases and captions to acquire media placements in media outlets. • Managed press kit production for tradeshows (CES, NAB, AES, CEDIA, LDI, MacWorld, Musikmesse, NAMM, InfoComm). • Assisted in event planning and promotion of studio opening parties, press conferences and promotional events.
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Education
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2009 - 2011
Hofstra University
MA, Journalism, Public Relations & Media Studies -
2001 - 2005
Hofstra University
BA, Film Studies & Production, English
Community
