Experience

Dynamysk Automation Ltd.

• Canada
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Present



mCloud Technologies Corp

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Marketing

  • Jul 2019 - Nov 2021

  Received promotion following mCloud’s acquisition of Autopro Automation Consultants. Received promotion following mCloud’s acquisition of Autopro Automation Consultants.



Autopro Automation Consultants Ltd.

• Canada
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2014 - Jul 2019

  Lead the marketing team for this engineering services consulting company, with responsibility for planning and directing all external marketing and corporate social responsibility activities. Lead the marketing team for this engineering services consulting company, with responsibility for planning and directing all external marketing and corporate social responsibility activities.



Red Leaf Marketing

• Freelance Marketing & Communications Consultant

  • Oct 2012 - Oct 2014



Axia FibreNet

• Canada
• Telecommunications
• 1 - 100 Employee

• Communications and Channel Manager

  • Oct 2012 - Oct 2013

  Managed the development of a visual branding strategy for a new company initiative and its subsequent implementation across all communications vehicles Planned and led marketing and community engagement activities for the company's first fibre to the premise initiative in Alberta; this success was recognized as being instrumental in the company being awarded contracts in two additional communities within a very short period of time

• Marketing Communications Manager

  • Nov 2006 - Oct 2012

  Managed marketing and communication activities supporting the North American Business Unit and the Global Business Development team for this multi-national technology company. Developed and managed the Marketing Communications plan and $400,000 annual budgetDefined the company's complete online marketing strategy; integrated social media, blogging, microblogging and video into existing communications mixProvided final review and sign-off on content, design and presentation of major RFP responses including winning bid for largest private sector contract in company’s history ($3.5 Million) Planned, launched and managed a province-wide awareness campaign including development of a multiple award winning video; campaign incorporated radio, online advertising and social media components; increased web traffic during that time by more than 600%, increased organic search traffic by more than 300%Managed the development and implementation of visual branding and messaging strategy for Axia and regional networks, including website development, social media profiles and customer facing collateral; involved working closely creative service providers and various stakeholders including government organizations Provided strategic advice (as a corporate sponsor) to the Calgary Educational Partnership Foundation's Online Safety Week planning committee on the incorporation of online and social media elements into the promotional mix; the initiative received the 2011 Alberta Solicitor General and Public Security Crime Prevention Award; was individually recognized by the CEPF President as being a "driving force with this initiative"Created a new online customer portal; championed the project throughout the organization to obtain buy-in, including at the executive levelManaged Marketing Communications team members, including recruitment, training, on-going coaching and evaluationReceived award for individual contribution to the Business Unit



CB Process Instrumentation and Controls

• Canada
• Industrial Automation
• 1 - 100 Employee

• Marketing Communications Manager

  • 2001 - 2006

  Accountable for the planning, budgeting, implementation and analysis of corporate marketing activities for this national manufacturing distributor. Contributed to the company realizing its most profitable year in its 29 year history, with annual sales of over $25,000,000Managed the redesign and development of the corporate website and company intranet; implemented on-line course registrations which reduced related administrative time by over 75%Reduced annual marketing expenses by over 20% by bringing communications design and development in-house and integrating electronic marketing with traditional print methodsProduced, from concept to distribution, a customer e-newsletter and developed a promotional campaign to solicit subscriptions, resulting in over 500 new subscribersResponsible for developing, implementing and managing the annual marketing plan and budgetDesigned and introduced a new corporate branding scheme across all print and electronic marketing materials to ensure a consistent message and increase customer recognitionCoordinated corporate participation in over 20 regional and national tradeshows annually, with booth size ranging up to 3000 sq.ft., as well as numerous conferences, seminars and training coursesTrained staff on specific software functions and assisted with procedural development during the implementation of a new online customer relationship management systemResponsible for the hiring, training, supervision and evaluation of Marketing support staffReceived award for having the most positive impact on the company during my first year of employment Initially hired as Marketing Coordinator and received subsequent promotion to Marketing Communications Manager



SS Technologies, Inc

• Marketing

  • 2001 - 2001

  Provided a range of marketing support functions for the Calgary office of this national engineering firm including marketing and public relations communications, tradeshow management and market research Provided a range of marketing support functions for the Calgary office of this national engineering firm including marketing and public relations communications, tradeshow management and market research