Experience

Irrational Agency

• United Kingdom
• Market Research
• 1 - 100 Employee

• Partner

  • 2012 - Present

  London, United Kingdom I co-founded Irrational Agency and provide scientific expertise, including extensive research into a cognitive model that explains economic decision-making. IA provides behavioural economics expertise to the market research industry. Our work is based around nonconscious and implicit research: measuring and putting a value on the intangible products and processes that exist only inside the customer's mind.



Data Evaluations

• Information Services

• Director

  • 2000 - Present

  Data Evaluations provides the Goveval product, a database of 60,000 individuals within the UK public sector. It is used by corporate public affairs departments, and by others involved in campaigning and communicating between citizens and government.



Inon

• United Kingdom
• Software Development
• 1 - 100 Employee

• CEO

  • May 1995 - Present

  Inon is the UK's leading behavioural pricing and software company.



Internation

• Managing director

  • 1995 - Present



RealPage Europe

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Director

  • 1999 - 2017



ICO Global Services

• Contractor

  • 1998 - 2000



Cybergrandad

• Contractor

  • 1999 - 1999