Senior Growth Lead

• May 2023 - Oct 2023

Designed and executed robust growth initiatives encompassing paid marketing, and CRM for both B2B and B2C SAAS products. Designed and executed robust growth initiatives encompassing paid marketing, and CRM for both B2B and B2C SAAS products.

Director of Growth Marketing

• Sep 2019 - Apr 2022

I was responsible for driving both acquisition and retention marketing efforts across various channels, including paid acquisition, email marketing, SMS, influencer marketing, organic, affiliate, for direct to consumer, marketplace, and retail. One of my primary responsibilities was overseeing the strategy for paid media channels, email/SMS, and SEO. I implemented best practices and data-driven decision-making to optimize these channels, resulting in consecutive month-over-month increases… Show more I was responsible for driving both acquisition and retention marketing efforts across various channels, including paid acquisition, email marketing, SMS, influencer marketing, organic, affiliate, for direct to consumer, marketplace, and retail. One of my primary responsibilities was overseeing the strategy for paid media channels, email/SMS, and SEO. I implemented best practices and data-driven decision-making to optimize these channels, resulting in consecutive month-over-month increases in revenue. By taking a holistic approach to marketing, I ensured that all channels worked together seamlessly, resulting in a cohesive customer journey that drove business growth. As part of my role, I was also responsible for creating the overarching marketing plan and go-to-market strategy, resulting in a multi-million dollar run rate in the first 12 months. This involved collaborating with cross-functional teams to identify opportunities and create effective marketing campaigns that resonated with our target audience. To further improve our marketing efforts, I overhauled the CRM strategy, which included testing, technical improvements, creative enhancements, and lifecycle optimizations. These efforts increased the share of ecommerce revenue generated from email/SMS by 2x, proving that small improvements can have a significant impact on the bottom line. Another area of focus was developing retention strategies to increase customer lifetime value (LTV) by 25%. I worked closely with the product and analytics team to identify opportunities to improve the customer experience and keep customers engaged with our brand. Finally, I reduced customer acquisition costs (CAC) and met our targets 100% if not exceeding them by combining quantitative and qualitative customer insights with platform best practices. By redefining the customer acquisition approach, I was able to optimize the funnel, improve conversion rates, and drive down costs.

Sr. Growth Manager

• Aug 2018 - Sep 2019

Growth Marketing Manager

• Jun 2017 - Jul 2018

Leverage data to deliver campaigns and solutions across the funnel increasing new users, retention and conversion through SEM, Paid Social, Display and within the product. Leverage data to deliver campaigns and solutions across the funnel increasing new users, retention and conversion through SEM, Paid Social, Display and within the product.

Senior Consultant

• May 2016 - Jan 2018

A passion project to create applications for the marginalized and socially awkward which materialized a into a world of marketing and strategy projects aimed at social change. Developed digital resources and campaigns reaching thousands while driving sales and returning 2 fold the investment. Also, I I created, developed and managed programs over with annual budgets of $1 million or more. Managing team of designers and engineers to identify and execute solutions bridging the gap… Show more A passion project to create applications for the marginalized and socially awkward which materialized a into a world of marketing and strategy projects aimed at social change. Developed digital resources and campaigns reaching thousands while driving sales and returning 2 fold the investment. Also, I I created, developed and managed programs over with annual budgets of $1 million or more. Managing team of designers and engineers to identify and execute solutions bridging the gap between organizations and digital opportunities was challenging but fun. Together we've designed products, brought them to market and marketed them to the people whom they matter to the most. Along the way, I did the important but non glamorous work of accounting, people development, benefits and compensation to name a few. Which is fine because it builds great companies, which builds great cultures and which in turn builds great people. Show less A passion project to create applications for the marginalized and socially awkward which materialized a into a world of marketing and strategy projects aimed at social change. Developed digital resources and campaigns reaching thousands while driving sales and returning 2 fold the investment. Also, I I created, developed and managed programs over with annual budgets of $1 million or more. Managing team of designers and engineers to identify and execute solutions bridging the gap… Show more A passion project to create applications for the marginalized and socially awkward which materialized a into a world of marketing and strategy projects aimed at social change. Developed digital resources and campaigns reaching thousands while driving sales and returning 2 fold the investment. Also, I I created, developed and managed programs over with annual budgets of $1 million or more. Managing team of designers and engineers to identify and execute solutions bridging the gap between organizations and digital opportunities was challenging but fun. Together we've designed products, brought them to market and marketed them to the people whom they matter to the most. Along the way, I did the important but non glamorous work of accounting, people development, benefits and compensation to name a few. Which is fine because it builds great companies, which builds great cultures and which in turn builds great people. Show less

Director of Digital Media Management / Assistant Professor / Lecturer

• Jun 2013 - Jun 2016

Created curriculum blending together business, technology (Python, Maya, Office, MatLab, Adobe, Java) and project management. Conducted extensive research and developed relationships with external partners in gaming, audio design engineering, digital art and content, consulting and marketing research to develop program(s), prepare multidisciplinary teams (engineers, story artist, graphic designers, animators, renderers) and implement strategies to benchmark and improve key performance metrics.… Show more Created curriculum blending together business, technology (Python, Maya, Office, MatLab, Adobe, Java) and project management. Conducted extensive research and developed relationships with external partners in gaming, audio design engineering, digital art and content, consulting and marketing research to develop program(s), prepare multidisciplinary teams (engineers, story artist, graphic designers, animators, renderers) and implement strategies to benchmark and improve key performance metrics. Managed full life cycle of department growing it by more than 50% and leading assessment through quantitative and qualitative methods Show less Created curriculum blending together business, technology (Python, Maya, Office, MatLab, Adobe, Java) and project management. Conducted extensive research and developed relationships with external partners in gaming, audio design engineering, digital art and content, consulting and marketing research to develop program(s), prepare multidisciplinary teams (engineers, story artist, graphic designers, animators, renderers) and implement strategies to benchmark and improve key performance metrics.… Show more Created curriculum blending together business, technology (Python, Maya, Office, MatLab, Adobe, Java) and project management. Conducted extensive research and developed relationships with external partners in gaming, audio design engineering, digital art and content, consulting and marketing research to develop program(s), prepare multidisciplinary teams (engineers, story artist, graphic designers, animators, renderers) and implement strategies to benchmark and improve key performance metrics. Managed full life cycle of department growing it by more than 50% and leading assessment through quantitative and qualitative methods Show less

Marketing Manager

• Sep 2013 - Jun 2014

Worked with the coolest team to help people across the country save or buy their first home. Projects both big and small ruled life here. Though my title doesn't tell it, I was pseudo IT, grant writer and whatever else we needed to get the job done. However, my favorite things were strategy, event planning, program management and marketing because it's no greater joy then to watch your creations come to life and work (for the most part). Worked with the coolest team to help people across the country save or buy their first home. Projects both big and small ruled life here. Though my title doesn't tell it, I was pseudo IT, grant writer and whatever else we needed to get the job done. However, my favorite things were strategy, event planning, program management and marketing because it's no greater joy then to watch your creations come to life and work (for the most part).