Eric Smith
Digital Marketing Manager at Bardi Heating, Cooling & Plumbing- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Lea Anne Roberts, MBA
It is rare to come across someone who is truly passionate about digital like Eric Smith is. Eric joined my team as a marketing coordinator but it was clear from the beginning that his skill set and contribution to any organization is far more than that. I had the pleasure of managing him as Director of Marketing for Reliable Heating & Air and the level of analysis he brings to every project is always top notch. Eric provides data driven recommendations with a thorough understanding of not only our company's digital potential, but our competitors and the industry landscape as a whole. He is always pushing forward for the best solution and if he doesn't know a particular software or new technique, he learns it. I gave him a very specific challenge when he started...to help us integrate structured data better on our website so we could display in SERPS with rich snippets and really stand out and increase our CTR. It may seem like a small thing but after many tries and fails on my own and with several SEO agencies...I was at a loss. I gave him the challenge and after many tries and fails, research, fine tuning...after about 2 weeks he sent me a screenshot of our website indexed with our reviews displayed. Eric Smith is an asset to any team that wants to make the most of their digital marketing and really move the needle. He is forward thinking, collaborative and highly productive. I would recommend him for any position and I hope that one day we get the opportunity to work together again.
Ted Schnormeier
In the fourth quarter of 2018 I first contacted Eric about developing a new web site for our gardens as ours was getting considerably out of date. After several communications we were able to determine a course of action and now it is complete and up and running! I encourage you to check it out at schnormeiergardens.org for a sample of his work. Eric is an excellent and prompt communicator. Without good communications you are nowhere. Further he is very capable technically and was able to achieve everything we wanted without giving me a ton of reasons why this or that can't be done. He didn't bother me with technical lingo which I wouldn't understand anyway. He is an excellent designer and is very artistic as well as you can see for yourself upon visiting our site. His image selection and artistic cropping really brings our site to life! If you are looking to bring up a new site or have your present one updated, you couldn't select a better person to execute it for you. One final point - his pricing is fair and very reasonable! It has been my best experience in decades of working with IT folks to bring up a new project!
Lea Anne Roberts, MBA
It is rare to come across someone who is truly passionate about digital like Eric Smith is. Eric joined my team as a marketing coordinator but it was clear from the beginning that his skill set and contribution to any organization is far more than that. I had the pleasure of managing him as Director of Marketing for Reliable Heating & Air and the level of analysis he brings to every project is always top notch. Eric provides data driven recommendations with a thorough understanding of not only our company's digital potential, but our competitors and the industry landscape as a whole. He is always pushing forward for the best solution and if he doesn't know a particular software or new technique, he learns it. I gave him a very specific challenge when he started...to help us integrate structured data better on our website so we could display in SERPS with rich snippets and really stand out and increase our CTR. It may seem like a small thing but after many tries and fails on my own and with several SEO agencies...I was at a loss. I gave him the challenge and after many tries and fails, research, fine tuning...after about 2 weeks he sent me a screenshot of our website indexed with our reviews displayed. Eric Smith is an asset to any team that wants to make the most of their digital marketing and really move the needle. He is forward thinking, collaborative and highly productive. I would recommend him for any position and I hope that one day we get the opportunity to work together again.
Ted Schnormeier
In the fourth quarter of 2018 I first contacted Eric about developing a new web site for our gardens as ours was getting considerably out of date. After several communications we were able to determine a course of action and now it is complete and up and running! I encourage you to check it out at schnormeiergardens.org for a sample of his work. Eric is an excellent and prompt communicator. Without good communications you are nowhere. Further he is very capable technically and was able to achieve everything we wanted without giving me a ton of reasons why this or that can't be done. He didn't bother me with technical lingo which I wouldn't understand anyway. He is an excellent designer and is very artistic as well as you can see for yourself upon visiting our site. His image selection and artistic cropping really brings our site to life! If you are looking to bring up a new site or have your present one updated, you couldn't select a better person to execute it for you. One final point - his pricing is fair and very reasonable! It has been my best experience in decades of working with IT folks to bring up a new project!
Lea Anne Roberts, MBA
It is rare to come across someone who is truly passionate about digital like Eric Smith is. Eric joined my team as a marketing coordinator but it was clear from the beginning that his skill set and contribution to any organization is far more than that. I had the pleasure of managing him as Director of Marketing for Reliable Heating & Air and the level of analysis he brings to every project is always top notch. Eric provides data driven recommendations with a thorough understanding of not only our company's digital potential, but our competitors and the industry landscape as a whole. He is always pushing forward for the best solution and if he doesn't know a particular software or new technique, he learns it. I gave him a very specific challenge when he started...to help us integrate structured data better on our website so we could display in SERPS with rich snippets and really stand out and increase our CTR. It may seem like a small thing but after many tries and fails on my own and with several SEO agencies...I was at a loss. I gave him the challenge and after many tries and fails, research, fine tuning...after about 2 weeks he sent me a screenshot of our website indexed with our reviews displayed. Eric Smith is an asset to any team that wants to make the most of their digital marketing and really move the needle. He is forward thinking, collaborative and highly productive. I would recommend him for any position and I hope that one day we get the opportunity to work together again.
Ted Schnormeier
In the fourth quarter of 2018 I first contacted Eric about developing a new web site for our gardens as ours was getting considerably out of date. After several communications we were able to determine a course of action and now it is complete and up and running! I encourage you to check it out at schnormeiergardens.org for a sample of his work. Eric is an excellent and prompt communicator. Without good communications you are nowhere. Further he is very capable technically and was able to achieve everything we wanted without giving me a ton of reasons why this or that can't be done. He didn't bother me with technical lingo which I wouldn't understand anyway. He is an excellent designer and is very artistic as well as you can see for yourself upon visiting our site. His image selection and artistic cropping really brings our site to life! If you are looking to bring up a new site or have your present one updated, you couldn't select a better person to execute it for you. One final point - his pricing is fair and very reasonable! It has been my best experience in decades of working with IT folks to bring up a new project!
Lea Anne Roberts, MBA
It is rare to come across someone who is truly passionate about digital like Eric Smith is. Eric joined my team as a marketing coordinator but it was clear from the beginning that his skill set and contribution to any organization is far more than that. I had the pleasure of managing him as Director of Marketing for Reliable Heating & Air and the level of analysis he brings to every project is always top notch. Eric provides data driven recommendations with a thorough understanding of not only our company's digital potential, but our competitors and the industry landscape as a whole. He is always pushing forward for the best solution and if he doesn't know a particular software or new technique, he learns it. I gave him a very specific challenge when he started...to help us integrate structured data better on our website so we could display in SERPS with rich snippets and really stand out and increase our CTR. It may seem like a small thing but after many tries and fails on my own and with several SEO agencies...I was at a loss. I gave him the challenge and after many tries and fails, research, fine tuning...after about 2 weeks he sent me a screenshot of our website indexed with our reviews displayed. Eric Smith is an asset to any team that wants to make the most of their digital marketing and really move the needle. He is forward thinking, collaborative and highly productive. I would recommend him for any position and I hope that one day we get the opportunity to work together again.
Ted Schnormeier
In the fourth quarter of 2018 I first contacted Eric about developing a new web site for our gardens as ours was getting considerably out of date. After several communications we were able to determine a course of action and now it is complete and up and running! I encourage you to check it out at schnormeiergardens.org for a sample of his work. Eric is an excellent and prompt communicator. Without good communications you are nowhere. Further he is very capable technically and was able to achieve everything we wanted without giving me a ton of reasons why this or that can't be done. He didn't bother me with technical lingo which I wouldn't understand anyway. He is an excellent designer and is very artistic as well as you can see for yourself upon visiting our site. His image selection and artistic cropping really brings our site to life! If you are looking to bring up a new site or have your present one updated, you couldn't select a better person to execute it for you. One final point - his pricing is fair and very reasonable! It has been my best experience in decades of working with IT folks to bring up a new project!
Experience
-
Bardi Heating, Cooling & Plumbing
-
United States
-
Construction
-
1 - 100 Employee
-
Digital Marketing Manager
-
Aug 2023 - Present
-
-
-
Reliable Heating & Air
-
United States
-
Consumer Services
-
100 - 200 Employee
-
Digital Marketing Manager
-
May 2023 - Aug 2023
-
-
Sr. Digital Analyst SEO / SEM
-
Mar 2020 - May 2023
Data and Digital Marketing for the Nation's #1 Trane Dealer.
-
-
-
The Home Depot
-
United States
-
Retail
-
700 & Above Employee
-
SEO Analyst
-
Mar 2019 - Mar 2020
-Utilized The Home Depot's web analytics data sets along with SEO best practices to increase qualified organic traffic to the website. -Collaborated with cross-functional teams, including digital content, user testing, and web merchandising, to develop and implement strategies that optimized the landing page experience, resulting in increased conversions. -Assisted with technical SEO initiatives such as redirect analysis, schema markup, video & image tagging and mobile strategy to optimize The Home Depot's website for all search types, devices and search engines. -Collaborated with editorial teams to create high-quality, relevant blog content that was optimized for target keywords and target audience, resulting in improved search engine visibility and increased website traffic. Show less
-
-
-
Reliable Heating & Air
-
United States
-
Consumer Services
-
100 - 200 Employee
-
Digital Marketing Coordinator
-
May 2018 - Mar 2019
-Led strategy, implementation, and reporting for Paid Search, SEO, and Email, utilizing data analysis and performance tracking tools to optimize campaigns and improve customer acquisition. -Utilized web analytics and SEO tools to monitor and analyze website activity, traffic trends, SERP rankings, and customer acquisition, providing insights and recommendations to optimize online performance and increase conversions. -Developed digital strategies across all marketing channels to meet business goals and achieve efficiency, utilizing data-driven insights and best practices to drive growth and engagement. -Conducted regular market research, including industry audits, gap analysis, and competitor analysis, to stay ahead of industry trends and emerging opportunities. -Collaborated with department managers to gather information about services and create engaging and informative content for web pages, ensuring alignment with business goals and customer needs. Show less
-
-
-
Brain Bytes Creative LLC
-
United States
-
Advertising Services
-
1 - 100 Employee
-
SEO Analyst
-
Aug 2017 - May 2018
-Conducted keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities for increased search engine visibility and traffic. -Collaborated with web developers, designers, and client product teams to implement SEO-friendly site architecture and page layouts, resulting in improved search engine rankings and user experience. -Utilized industry-standard SEO tools and web analytics to track project progress and report on performance, ensuring accountability and transparency for clients. -Worked closely with sales and account managers to keep them informed and ensure alignment and enablement on campaign efforts, resulting in increased customer satisfaction and retention. -Conducted backlink analysis, identified opportunities for optimization, and solicited new links, resulting in improved search engine rankings and increased website traffic. Show less
-
-
-
American Conifer Society
-
United States
-
Non-profit Organization Management
-
Web Content Analyst
-
Jul 2016 - Aug 2017
-Boosted website traffic by 140% within first year -Enhanced new member sign-ups by 60%; increased retention to 90% via program development and better communication -Created and tailored landing pages for optimal conversions on various devices -Managed creation, monitoring, and analysis of all digital marketing initiatives -Designed and implemented high-budget paid media campaigns on Google and social platforms -Collaborated with leadership to set KPIs and develop performance dashboards -Educated leadership on SEO best practices through presentations and ongoing communication Show less
-
-
Education
-
Georgia State University
Bachelor of Business Administration - BBA, Economics, 4.18
Community
