Experience

bCreator™

• United Kingdom
• Events Services
• 1 - 100 Employee

• TikToker of the Year 2022

  • Sep 2022 - Present

  Winner of the TikToker of the Year Award 2022 with Blogosphere Magazine



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Creator Guest Speaker

  • Oct 2021 - Present

  London, England, United Kingdom Creator Guest Speaker/Presenter/Panelist on behalf of TikTok UK. Speaking as a Creator with Brand side industry experience alongside TikTok UK's Brand Partnerships, and Safety teams. With the purposes of assisting in onboarding brand partnerships to the platform. Featured at: Estee Lauder, UniLever x 3, PHD Media Conference LDN x 2, Omnicon LDN, Bel Eve Charity (supporting Young Females to become Leaders) x2 and TikTok for Business Download Creator Live



Star Holroyd

• Content Creator

  • Feb 2020 - Present

  Wilmslow, England, United Kingdom Comedy, fashion, beauty and entertainment content creator across TikTok and instagram - Grew 2 TikTok accounts to over 600K each in 1 year (both at 100K each in twelve weeks) - Paid activations/Ads/Campaigns with 40+ brands including: Amazon Prime, Deliveroo, Disney+, Channel4, All4, Nandos, KFC, Spotify, Natwest (Topview,) Starling, Motorola, Bumble, Cadburys, Kelloggs, McDonalds, Virgin Media, McVities, LinkedIn, TGI, Bodyshop (Topview,) CurrysPC World, The Sims and many more -… Show more Comedy, fashion, beauty and entertainment content creator across TikTok and instagram - Grew 2 TikTok accounts to over 600K each in 1 year (both at 100K each in twelve weeks) - Paid activations/Ads/Campaigns with 40+ brands including: Amazon Prime, Deliveroo, Disney+, Channel4, All4, Nandos, KFC, Spotify, Natwest (Topview,) Starling, Motorola, Bumble, Cadburys, Kelloggs, McDonalds, Virgin Media, McVities, LinkedIn, TGI, Bodyshop (Topview,) CurrysPC World, The Sims and many more - Featured on LadBible, 9Gag and Buzzfeed Show less



Freelance

• Freelance Influencer Marketing Consultant

  • Jul 2020 - May 2021

  United Kingdom Highly Skilled Influencer Marketer - Specialising in the UK Market for Fashion. Across all major Social Media Channels. Instagram, Youtube and Tiktok Over 8yrs experience with 5yrs in Global Fast Fashion Brands Influencer Marketing Strategy to drive business' key objectives - Start to finish planning + structuring + Reporting incl. key metrics for the business - Budget management and alignment to specific objectives. E.G. ROI/Sales, Brand Awareness, Social Growth, Brand… Show more Highly Skilled Influencer Marketer - Specialising in the UK Market for Fashion. Across all major Social Media Channels. Instagram, Youtube and Tiktok Over 8yrs experience with 5yrs in Global Fast Fashion Brands Influencer Marketing Strategy to drive business' key objectives - Start to finish planning + structuring + Reporting incl. key metrics for the business - Budget management and alignment to specific objectives. E.G. ROI/Sales, Brand Awareness, Social Growth, Brand Identity - Strong knowledge and experience of driving ROI through the UK Influencer Market - Highly Skilled in Negotiation - Extensive list of Influencer and Agency relationships and contacts - As a content Creator myself I have the unique advantage of working across both sides of the industry and can tie in content from my own channels Show less



Boohoo Group PLC

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior UK Influencer Marketing Executive

  • Oct 2019 - Nov 2020

  Manchester, United Kingdom

• Influencer Marketing Executive

  • Sep 2017 - Sep 2019

  Manchester Leading execution of all Influencer Marketing and strategy for social channels. Skills: - Lead end to end activations such as overseas influencer trips, events, capsule collections etc. Working towards core touch points e.g. Engagement, brand relevancy, reach, quality content, seasonal trends, brand awareness - Driving and strengthening Brand Awareness and Social Reach through Influencer activity - Competitor analysis through Influencer and social channels. - Analysing… Show more Leading execution of all Influencer Marketing and strategy for social channels. Skills: - Lead end to end activations such as overseas influencer trips, events, capsule collections etc. Working towards core touch points e.g. Engagement, brand relevancy, reach, quality content, seasonal trends, brand awareness - Driving and strengthening Brand Awareness and Social Reach through Influencer activity - Competitor analysis through Influencer and social channels. - Analysing changes in Influencer trends and regularly updating strategy. - Building and maintaining extensive Influencer database and connections. - Identifying new ways of working and families of ideas.



EGO OFFICIAL

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Blogger Outreach and Content Executive

  • Jul 2016 - Aug 2017

  Manchester, United Kingdom - Blogger Outreach Strategy - Building new and maintaining old relationships with Influencers from all territories. - Planning and seeing through blogger collaborations - Planning and executing blogger meets - Reporting and providing analysis on a weekly/monthly basis on influencer impact - Content curation and contribution across social channels through blogger content - Managing blogger coverage - Actively putting together new ideas to increase brand… Show more - Blogger Outreach Strategy - Building new and maintaining old relationships with Influencers from all territories. - Planning and seeing through blogger collaborations - Planning and executing blogger meets - Reporting and providing analysis on a weekly/monthly basis on influencer impact - Content curation and contribution across social channels through blogger content - Managing blogger coverage - Actively putting together new ideas to increase brand awareness from a blogger perspective - Researching and keeping on top of trends across fashion, music, entertainment Show less



Public Desire

• United Kingdom
• Retail
• 1 - 100 Employee

• Blogger Outreach

  • Apr 2016 - Jun 2016

  Manchester, United Kingdom Paid Blogger Outreach - Putting together extensive monthly gifting lists for targeting influencers - all major territories - Building and maintaining relationships with bloggers and influencers - Handling incoming mail from influencers targeted and non-targeted - Saving all blogger/influencer coverage - Creating detailed blog posts on relevant topics. E.G. Trend based / Celeb / Entertainment etc. - Putting together blogger/influencer based feature for… Show more Paid Blogger Outreach - Putting together extensive monthly gifting lists for targeting influencers - all major territories - Building and maintaining relationships with bloggers and influencers - Handling incoming mail from influencers targeted and non-targeted - Saving all blogger/influencer coverage - Creating detailed blog posts on relevant topics. E.G. Trend based / Celeb / Entertainment etc. - Putting together blogger/influencer based feature for blog posts. Including interviews. - Contributing to weekly/monthly reports - Organising and booking accommodation for blogger meets - General admin / Ad hoc duties - Contributing to Snapchat content - Coming up with ideas to increase sales from a Blogger perspective - Competitor research - Researching trends Show less



LAMODA.CO.UK

• Social Media Intern

  • Oct 2015 - Jan 2016

  Manchester, United Kingdom Planning blog post schedule on a monthly basis. - Putting together relevant ideas for blog posts on a monthly basis. E.G. Style based, MCM/WCW, National days, celeb, entertainment/funny pieces) - Writing all blog posts and working to strict deadlines. - Planning and executing online interviews for key influencers Creating Polyvore sets. Celeb / Trend / style steal inspired. Packing and Processing orders Assisting with general office duties during a busy time of the… Show more Planning blog post schedule on a monthly basis. - Putting together relevant ideas for blog posts on a monthly basis. E.G. Style based, MCM/WCW, National days, celeb, entertainment/funny pieces) - Writing all blog posts and working to strict deadlines. - Planning and executing online interviews for key influencers Creating Polyvore sets. Celeb / Trend / style steal inspired. Packing and Processing orders Assisting with general office duties during a busy time of the year. Show less



GLASTONBURY FESTIVALS LIMITED

• United Kingdom
• Music
• 1 - 100 Employee

• Designer / Entertainer

  • Jun 2005 - Jul 2015

  Glastonbury Festival's Kidz Field Designer of laser cut necklaces for Glastonbury Festival's Kidz Field. 4 x Peace and Love inspired designs each year, approved by head of Kidz Field. Created overseas in biodegradable materials. In previous years I have made the necklaces myself, borrowing laser cutting machines, however in the past 2 years I have had these made by larger companies as the need for more grew. Necklaces are put together but myself and the team. Necklaces handed out over the course of… Show more Designer of laser cut necklaces for Glastonbury Festival's Kidz Field. 4 x Peace and Love inspired designs each year, approved by head of Kidz Field. Created overseas in biodegradable materials. In previous years I have made the necklaces myself, borrowing laser cutting machines, however in the past 2 years I have had these made by larger companies as the need for more grew. Necklaces are put together but myself and the team. Necklaces handed out over the course of four days during Glastonbury Festival as entertainment for the children. Show less



Starknaked Streetwear

• Founder

  • Apr 2013 - Jun 2015

  St Albans, United Kingdom In April 2013 I started my own business, Starknaked Streetwear, with support from the Prince's Trust Enterprise Program. The business was a fashion brand focusing on hand-dyed, hand-printed, limited edition and custom prints. In later years this also grew to vintage reworks. Seasonally designing - creating mood boards using Tumblr to document ideas for the upcoming fashion seasons. Hand-drawing designs, before using Adobe Illustrator to put together designs. Sourcing label branded… Show more In April 2013 I started my own business, Starknaked Streetwear, with support from the Prince's Trust Enterprise Program. The business was a fashion brand focusing on hand-dyed, hand-printed, limited edition and custom prints. In later years this also grew to vintage reworks. Seasonally designing - creating mood boards using Tumblr to document ideas for the upcoming fashion seasons. Hand-drawing designs, before using Adobe Illustrator to put together designs. Sourcing label branded stock both in the UK and Oversea's Sourcing vintage items across the UK Hand-dyeing / painting stock Reworking vintage Hand printing all stock Growing social media following on Facebook, Twitter and Instagram Collaborating with blogger models, and photographers on Photoshoots for the season Blogger Outreach - collaborating ad building relationships with many relevant bloggers. Custom personalised pieces. Physically sold on Spitalfield's Style Market and Brick Lane's Upmarket for designers Sold online on brand website, Asos Marketplace and Depop Show less



B-side by Walé

• United Kingdom
• Retail
• 1 - 100 Employee

• Freelance print / creative Intern

  • Nov 2012 - Feb 2013

  Shoreditch London Freelance print designing for B-Side Designing American / UK based designs to be used for print on T-shirts 1 print put into production in a variety of colours Designing for a scarf collection Dyeing stock - sold in store



Tatty Devine

• United Kingdom
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Production Assistant Intern

  • Oct 2012 - Nov 2012

  Shoreditch - London Production Assistant Intern at Tatty Devine. Duties included: Cleaning and Polishing acryllic pieces ready to be put together Assembling the jewellery both basic and complex Retrieving samples and branded ephemera from across London. Ad hoc duties



Carluccio's

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Waitress

  • Jun 2011 - Apr 2012

  St Albans, United Kingdom Waiter in a very high paced, busy restaurant.



The Breakfast Club

• Waiter / Barista

  • Jul 2005 - Aug 2010

  St Albans, United Kingdom Waiter in independent Breakfast restaurant. Opening the restaurant - setting up for the day - often working alone on the floor / bar. Barista - making all hot drinks, coffee / tea etc. Cold drinks. Taking orders / payments Closing down the restaurant



The Waffle House

• Waiter

  • Oct 2008 - Apr 2009

  St Albans, United Kingdom Waitress in a busy, high-paced restaurant.