Experience

Acuity Brandworks

• United States
• Design Services
• 1 - 100 Employee

• Principal

  • Jun 2020 - Present

  Acuity Brandworks is a brand education driven consultancy whose primary goal is to inform, motivate, and equip clients to advance sustainable brand value and equity. Acuity provides research, brand management, and brand education services across different industries and businesses locally and nationally with particular interest in helping small businesses thrive. Keith co-founded and launched the company working in close collaboration with other industry experts to serve and support each client's unique needs. Show less



Diverge Branding

• United States
• Advertising Services

• Chief Branding Officer

  • Jul 2013 - Dec 2019

  Diverge Branding was the branding agency and arm of the JDA Worldwide family of companies. Diverge provided a comprehensive range of services that included market research, brand strategy, outsource marketing, branding system design, brand management, and marketing communication design. The agency was formerly Hanon McKendry/CSK that was acquired by JDA worldwide and rebranded to Diverge. As the Chief Branding Officer and Managing Director of the Colorado office, Keith was primarily responsible for brand strategy and brand management services. Key clients included: Vectrus Corporation, Focus on the Family, Central Bank & Trust, and Timberline Landscaping. Show less



The CSK Group

• United States
• Advertising Services

• Co-Founder and Chief Creative Officer

  • Sep 2009 - Jul 2013

  The CSK Group was a multi-disciplinary branding agency headquartered in Colorado Springs, Co. The firm provided a broad range of Branding, design, and marketing services to help build sustainable brand value and competitive advantage. Brand strategy services included: qualitative and quantitative market research, discovery audits and investigation, brand platform formulation, sensory positioning development, and brand architecture strategy. Design services included: naming, identity system development, brand standards, and application design. Marketing services included marketing strategy and marketing communication design. CSK merged with Hanon McKendry Advertising, which was later acquired by JDA Worldwide. Keith Brock was one of the co-founders and oversaw creative and brand management work. Project work included for-profit and non-profit engagements for various clients: Vectus Corporation, Focus on the Family, Family Policy Alliance, Navistar, Chemical Bank, Military Auto Source, and Christian Reform Church. Show less



SHR Branding

• Scottsdale, Arizona

• Vice President, Creative Director

  • Sep 2004 - Sep 2009

  SHR Branding is a strategic consulting and design firm that specializes in developing perceptual positioning strategies to shape and guide corporate and product brands. While at SHR Keith oversaw and directed creative work for corporate and retail branding programs that included the co-development of brand strategy processes and models to help clients reposition, re-energize and launch branding initiatives. Key clients included: YRC (Yellow-Roadway); Herman Miller; Downtown Phoenix Partnership; Petsmart; Fairmont Hotels and Resorts and Verizon. Show less



Metropolitan State University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor Communication Design

  • Sep 2004 - May 2005

  Metropolitan State University Denver is one of the nation’s preeminent public urban universities with an enrollment of over 20,000 students. Keith joined the Communication Design program as an adjunct professor to provide upper level instruction on identity systems design and history of communication. Keith was also on the curriculum advisory board where he helped guide instructional practices and resource recommendations to ensure students would be prepared for the practical realities of the communication profession. Show less



Enspire Pan-America

• Denver & New York

• Managing Director & Chief Professional Officer

  • Sep 1999 - Sep 2004

  Metropolitan State University Denver is one of the nation's preeminent public urban universities with over 20,000 students. Keith joined the Communication Design program as an adjunct professor to provide upper-level instruction on identity systems design and communication history. Keith was also on the curriculum advisory board where he helped guide instructional practices and resource recommendations to ensure students would be prepared for the practical realities of the communication Metropolitan State University Denver is one of the nation's preeminent public urban universities with over 20,000 students. Keith joined the Communication Design program as an adjunct professor to provide upper-level instruction on identity systems design and communication history. Keith was also on the curriculum advisory board where he helped guide instructional practices and resource recommendations to ensure students would be prepared for the practical realities of the communication



EnVision Group

• Hong Kong/Bangkok/Singapore/Manila

• Co-Founder/Chief Executive Officer & Creative Director

  • Jan 1994 - Apr 1999

  EnVision Group was one of Asia's first and largest truly multi-disciplinary international design and branding agencies. Based in Hong Kong, it expanded to a branch office in Bangkok, Thailand, and additional project offices in Singapore, Capetown, South Africa, and Manila, Philippines. The range of services included architecture, interior, industrial design, corporate, product, and retail brand identity system development and implementation management. Keith Co-founded the company and oversaw strategy and creative work as well as providing oversight of company operations. Project work reached throughout the Asia Pacific, the Middle East, and Africa. EnVision was the lead brand implementation consultant for Caltex Petroleum and oversaw the brand transformation of over 30,000 retail locations across the 60 different Caltex markets. Other key clients included: Reebok Asia, HSBC; Macau Brewery; Dragon Airways; Waterman China; and Thai Petroleum. Show less



Landor

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Executive Creative Director

  • Sep 1990 - Jan 1994

  Asia Pacific has historically been a strong growth market for Landor’s philosophy around culturally influenced and consumer driven branding led by the Hong Kong and Tokyo offices. Keith relocated to the Hong Kong Office to oversee and direct branding and identity programs across the Asia Pacific, Africa and Middle East regions. Key clients included: Caltex Petroleum; Cathay Pacific Airlines, Malaysia Airlines, Nagano Olympics; Petroleum Authority of Thailand; Bausch & Lomb; and Hang Seng Bank Show less

• Executive Creative Director

  • Oct 1984 - Sep 1990

  Walter Landor has long been recognized as one of the most influential leaders in strategic driven design pioneering the use of consumer research in the design process. Keith joined the San Francisco office of Landor Associates to oversee and direct the branded environments practice for retail branding programs that included: brand strategy; identity; architecture; interior design; product design; and standards management. While at Landor Keith directed US and international branding programs for Shell Oil, Daimler Benz, Statoil (Scandinavia), Kumho Group/Asiana Airlines (Korea), ANZ Bank (Australia), Hilton, Bridgestone, and the Atlanta Olympics. Show less



Addison

• United States
• Design Services
• 100 - 200 Employee

• Design Director, Branded Environments

  • Sep 1982 - Sep 1984

  Addison, San Francisco, formerly S&O Consulting served prominent national accounts across several different industry categories. Keith was responsible for overseeing the branded environments practice highlighted by the development of a repositioned Taco Bell that included: building architecture; store planning; interior design; signage system; packaging; and marketing communication. Most of the Taco Bell brand expression still endures to this day. Other key projects included the redesign of the Holiday Inn identity and national sign implementation program as well as creation of the Mrs Field’s Cookies retail branding program (identity, packaging, and store design). Show less



Saul Bass

• Greater Los Angeles Area

• Design Director | Project Architect

  • Sep 1980 - Sep 1982

  Saul Bass is often considered one of the most influential graphic designers of the 20th century known for his contributions to both corporate branding and filmmaking including his most iconic work with Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese. Keith joined the branding side of Saul Bass’s firm in Hollywood to co-lead the worldwide brand experience initiative for Exxon/Esso – one of the largest corporate and retail branding programs of its time. This included the design, development and oversight of the retail brand experience encompassing architecture, interior design, industrial design and signage. Show less



Bechtel Power

• Construction
• 700 & Above Employee

• Design Manager

  • Sep 1978 - Sep 1980

  Bechtel Corporation is the largest construction and civil engineering company in the United States and is best known for undertaking megaprojects ranging from nuclear power plants, international airports to the UK France undersea tunnel. As one of the senior design leaders for Bechtel’s multi-disciplinary team of architects, landscape architects, engineers and environmental graphic designers Keith help lead the planning, design, and implementation of environmental graphics programs for the new Riyadh and Jeddah airports in Saudi Arabia. This led to the development of the graphic standards for all airports in Saudi Arabia as well as establishing communication principles that were applied to other prominent airports in the Middle East including Dubai. While at Bechtel Keith fulfilled all requirements for professional accreditation as a registered architect to practice in California. Show less



Lee, Elkin, Becksted Architects, Toronto

• Design Architect

  • 1974 - 1976

  Lee, Elkin, Becksted Architects was a prominent architectural practice in Toronto, Canada whose clientele included a mix of commercial and residential projects. Keith joined the firm as an architectural designer and worked on a diversity of assignments contributing to his professional experience for architectural licensure. Keith's most notable project was leading the design and development for the environmental graphics program for the Montreal Olympics, handicapped events in Toronto. Lee, Elkin, Becksted Architects was a prominent architectural practice in Toronto, Canada whose clientele included a mix of commercial and residential projects. Keith joined the firm as an architectural designer and worked on a diversity of assignments contributing to his professional experience for architectural licensure. Keith's most notable project was leading the design and development for the environmental graphics program for the Montreal Olympics, handicapped events in Toronto.



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Design Architect

  • 1972 - 1974

  Hallmark Cards is the largest manufacturer of greeting cards in the United States and consistently ranks as one of the nations most reputable companies. Keith began his career at Hallmark as a design architect with the Special Projects Group responsible for the design and implementation supervision of Hallmark's specialty environments including Kaleidoscope Art Center and Swanson's Department Stores. Hallmark Cards is the largest manufacturer of greeting cards in the United States and consistently ranks as one of the nations most reputable companies. Keith began his career at Hallmark as a design architect with the Special Projects Group responsible for the design and implementation supervision of Hallmark's specialty environments including Kaleidoscope Art Center and Swanson's Department Stores.