Experience

FCB West

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Feb 2016 - Present

  A boutique San Francisco agency helping build iconic and global brands such as Levi's, Clorox, Hoka, and Ghirardelli.Our creative work gets brands talked about and helps build their fame.Our strategies are rooted in cognitive science to create behavior change.Our ideas are Never Finished platforms that people come back to time and time again.In short, our work works A boutique San Francisco agency helping build iconic and global brands such as Levi's, Clorox, Hoka, and Ghirardelli.Our creative work gets brands talked about and helps build their fame.Our strategies are rooted in cognitive science to create behavior change.Our ideas are Never Finished platforms that people come back to time and time again.In short, our work works



Miami Ad School

• Lecturer

  • Mar 2018 - 2019



FCB Inferno

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Strategic Officer

  • Aug 2012 - Mar 2016

  FCB Inferno believes the world needs more interesting, and puts behaviour change at the heart of everything we do. A full integrated offering we make all communication on the consumer journey work seamlessly together. We've expertise in traditional, retail, CRM, data, digital and social media.Some achievements: - Helped successfully merge DraftFCB and Inferno to create FCB Inferno. In 2015 we were one of the most awarded agencies in Cannes, won the APG Grand Prix (down to the great work of Vicki Holgate and Nic Willison) and were in the top 10 of the new business league. - Led strategy on the successful BMW pitch- Also led the strategy for the Barnardos pitch win- Incorporated behaviour change thinking into the strategic processI've spoken at various events on the subject across Europe, including Chinwag Psych, Advertising Week Europe and Eurobest: http://www.dailymotion.com/video/xydgb2_the-science-of-desire-and-how-to-create-it_news#.Ubd9AKV97FI.And a write up on my talk at Eurobest on doing good with advertising: http://www.adhugger.net/2013/12/09/advertising-purpose/



APG

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Committee Member

  • 2014 - 2015



Grey London

• Managing Director

  • Jan 2010 - Aug 2012

  I joined Grey London as a Planner in 2002 and worked across most of their brands. Overtime I was promoted to Head of Planning and then Joint Managing Director.Some achievements (helped by an excellent team):• Led Grey’s 2012 Euro Effies awards submissions winning Strategy Agency of the year. • Led IPA Effectiveness Award entries, being most awarded agency in 2009 • Oversaw 7 IPA winning papers• Conceived the idea of Grey’s ‘Open’ positioning which went on to win a Marketing Society award• In 2008 Grey was runner up Marketing’s Creative Agency of the Year• Led the strategy on the following winning pitches: The Sun, The Times, Allianz globally, Jordans, Save the Children, Ryvita, Gingsters, FACE, Greene King IPA• Lead Planner on various award winning campaigns including:• AOL (Cannes Lions – Silver, Bronze. Campaign Press Awards – Silver. BTAA – 2 Bronze. Creative Circle – Silver, Campaign Poster Awards, Golden Drum Awards - Gold. EuroBest – Silver. Epica – Silver. Clio - Bronze)• British Heart Foundation campaign - Vinnie Jones Hard and Fast (The Creative Circle – 3 Silvers, One Show Interactive – Silver, D&AD, BTAA – 3 Golds, 1 Silver, Cannes Lions - 1 Gold, 3 Bronze and Effectiveness, Big Awards – Gold). • FACE (BTAA Gold). • Country Life – (BTAA. Clio – Silver)• Cathedral City – (BTAA) • Winner of various effectiveness/Planning awards: IPA (Cathedral City), APG (AOL), Marketing Week Effectiveness awards (Cathedral City, Grey) and Cannes Lions Effectiveness Brands worked on:• Cathedral City• Country Life• Clover• FRijj• Pringles• Fairy• Clairol • Save the Children• Gingsters• Allianz• SEAT• Aquafresh• Febreze• British Heart Foundation• AOL• Face• The Sun• The Times• Jordans• Greene King

• Head of Planning

  • May 2002 - Dec 2009



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • 1999 - 2002

  Senior Brand Manager on:OrganicsPhysio SportSure Senior Brand Manager on:OrganicsPhysio SportSure



Clairol

• Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • 1997 - 1999

  Brand Manager on Herbal Essences Brand Manager on Herbal Essences



Durex

• Global Brand Manager

  • 1995 - 1997



Pedigree Petfoods

• Researcher

  • 1991 - 1992

  Research Manager Research Manager