Experience

Fair Trade USA

• United States
• International Trade and Development
• 100 - 200 Employee

• Senior Manager, Digital Marketing

  • Feb 2023 - Present

  Lead the organization's digital marketing strategy and execution. Responsibilities include: website management, content activation, social media, paid media, reporting/analytics, and sales enablement support.

• Digital Marketing Manager

  • Sep 2021 - Feb 2023



Minneapolis Heart Institute Foundation

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Digital Marketing Manager

  • Jan 2021 - Sep 2021

  • Led digital marketing strategy, planning, growth and impact measurement.• Executed integrated campaigns and communication across all digital channels (email, website, socialmedia, advertising, organic search, paid advertising).• Worked collaboratively across departments and programs to fulfill diverse priorities – buildingpatient communities and brand awareness, elevating clinical research and milestones, online fundraising, and driving education and event participation.• Managed and trained digital marketing coordinator.• Assisted with creative concepting and testing; wrote segmented and personalized communications.• Established the organization’s email program through Pardot and helped integrate with Salesforce.Continue to manage email database, automation capabilities, and activate CRM data.• Managed cross-team projects and timelines and contributed to continuous process improvement. Show less

• Interactive Marketing Project Leader

  • Apr 2019 - Jan 2021



Media Cause

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Strategist

  • Jun 2018 - Mar 2019

• Account Strategist

  • Oct 2016 - Jun 2018

  Media Cause is a marketing and communications agency that works with nonprofits, foundations, international NGOs, educators, and social enterprises in order to accelerate their growth and impact.•Created and executed digital marketing strategies to drive impact for nonprofits and social enterprises.•Executed fundraising, advocacy, and programmatic fulfillment campaigns across a variety of digitalchannels – SEO, social media, email, content marketing, paid ads – to drive impact.•Pulled data from disparate sources and analyzed performance and trends. Formulated actionable insights to optimize campaign performance.•Built reports and dashboards through a variety of data analysis tools (Google Analytics, Data Studio,Google Search Console, Salesforce, etc.).•Implemented technical tracking solutions to accurately measure media efforts.•Managed client relationships and daily communication (provided performance updates and deliverables in a timely manner, presented new strategies, scoped new projects, etc.).•Conducted audits and interviews to assess clients’ current audience and communication strategies. Show less



Ovative Group

• United States
• Advertising Services
• 400 - 500 Employee

• Analyst, Paid Search

  • Jul 2015 - Oct 2016

  •Supported paid media programs for three primary clients focused on lead generation, programmatic fulfillment, and driving revenue.•Analyzed data to make ad optimizations, develop new tests, and measure campaign effectiveness.•Synthesized data to produce client deliverables such as: weekly reports and dashboards, testing recaps, quarterly business reviews, etc.•Led client meetings to share weekly reports, performance highlights, and actionable recommendations.•Managed day-to-day optimization of clients’ search engine marketing programs (tasks included: campaign builds, keyword/negative expansions, bid modifications, ad copy writing and testing).•Worked with the earned (SEO) and social media teams to drive program success. Show less

• Marketing Services Intern

  • Oct 2014 - Jul 2015



Target

• United States
• Retail
• 700 & Above Employee

• Business Analyst Intern

  • Jun 2014 - Aug 2014

  •Created a new vendor onboarding process that included five new tools and resources for Business Analysts to improve merchandise in-stock rates. •Shadowed Business Analysts to understand daily activities such as inventory troubleshooting, ordering, vendor meetings, budget management, and advertisement forecasting. •Created a new vendor onboarding process that included five new tools and resources for Business Analysts to improve merchandise in-stock rates. •Shadowed Business Analysts to understand daily activities such as inventory troubleshooting, ordering, vendor meetings, budget management, and advertisement forecasting.



Fundacion Reina de Quito

• Quito, Ecuador

• Research Intern

  • Mar 2014 - May 2014

  •Wrote a Spanish language thesis investigating the health impacts of Down Syndrome in children. •Interviewed parents, teachers, and children to obtain credible health statistics and a detailed understanding of Down Syndrome. •Observed and assisted teachers during early stimulation classes for children with Down Syndrome. •Motivated and instructed students during activities and provided positive feedback. •Wrote a Spanish language thesis investigating the health impacts of Down Syndrome in children. •Interviewed parents, teachers, and children to obtain credible health statistics and a detailed understanding of Down Syndrome. •Observed and assisted teachers during early stimulation classes for children with Down Syndrome. •Motivated and instructed students during activities and provided positive feedback.



University of Minnesota - Carlson School of Management

• United States
• Higher Education
• 400 - 500 Employee

• Project Assistant

  • Jun 2012 - Jan 2014

  •Led the international student application process by reviewing all documents and following up with students throughout entirety of process. •Communicated with exchange students and partner institutions via email, phone, in-person events. •Updated the website and completed data-entry using Sharepoint, Salesforce, Peoplesoft. •Led the international student application process by reviewing all documents and following up with students throughout entirety of process. •Communicated with exchange students and partner institutions via email, phone, in-person events. •Updated the website and completed data-entry using Sharepoint, Salesforce, Peoplesoft.



Center for International Business Education and Research

• Minneapolis, Minnesota

• Project Assistant

  • May 2013 - Dec 2013

  •Conducted research, interpreted findings, and organized data into a readable format for a grant proposal. •Edited CIBER’s website in order to provide updated information about news and events. •Helped plan and execute events led by CIBER and partners. •Conducted research, interpreted findings, and organized data into a readable format for a grant proposal. •Edited CIBER’s website in order to provide updated information about news and events. •Helped plan and execute events led by CIBER and partners.



Brightondale Assisted Living

• New Brighton, MN

• Wait Staff

  • Dec 2010 - Aug 2012

  •Communicated with elderly clientele to obtain food orders and accommodated special dietary and physical needs. Prepared food, delivered meals, cleaned dining room, washed dishes. •Communicated with elderly clientele to obtain food orders and accommodated special dietary and physical needs. Prepared food, delivered meals, cleaned dining room, washed dishes.



Capstone Services

• St. Paul, MN

• Habilitation Counselor

  • Jan 2012 - May 2012

  •Provided individualized care for four mentally handicapped residents in a group home by administering medications and assisting in the development of daily life skills. •Accurately documented health progress in a format compliant with providers and the government. •Improved the self-sufficiency, community involvement, and sense of empowerment of the residents. •Provided individualized care for four mentally handicapped residents in a group home by administering medications and assisting in the development of daily life skills. •Accurately documented health progress in a format compliant with providers and the government. •Improved the self-sufficiency, community involvement, and sense of empowerment of the residents.