Experience

Vivun

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2023 - Present

  Vivun’s AI-powered PreSales platform gives technical selling teams the tools to operate effectively, automate demos, and drive seamless collaboration across sales and product teams.



RevRoom

• United States
• Think Tanks
• 1 - 100 Employee

• Founding Member

  • 2023 - Present

  RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.



Highspot

• United States
• Software Development
• 700 & Above Employee

• Vice President Product and Customer Marketing

  • Jan 2021 - Jun 2023

  Seattle, Washington, United States Led development and execution of Highspot's go-to-market strategy with primary responsibilities for Positioning & Messaging, Product Launch, Competitive Analysis, Pricing & Packaging and Audience Marketing. Worked effectively with Demand, Corporate and Customer Marketing Teams to produce campaigns and programs to increase pipeline and partnered with Revenue Enablement and Sales Teams to demonstrate differentiated business value through evaluation and selection stages of the sales process. My… Show more Led development and execution of Highspot's go-to-market strategy with primary responsibilities for Positioning & Messaging, Product Launch, Competitive Analysis, Pricing & Packaging and Audience Marketing. Worked effectively with Demand, Corporate and Customer Marketing Teams to produce campaigns and programs to increase pipeline and partnered with Revenue Enablement and Sales Teams to demonstrate differentiated business value through evaluation and selection stages of the sales process. My teams designed and executed a fully integrated product launch motion that connected Product & Engineering teams and Go-to-Market teams to land change at scale, developed Messaging Framework to support the rollout of Highspot's first sales methodology, and scaled our Strategic Business Review program to demonstrate enablement's impact on strategic growth initiatives and programs, usage and adoption and value realized to date. These programs helped Highspot 3x ARR during my tenure. Show less



Apptio, an IBM Company

• United States
• Software Development
• 700 & Above Employee

• Vice President Product Marketing | General Manager TBM Council

  • Jan 2018 - Dec 2020

  Greater Seattle Area Led strategic growth initiatives designed to promote and drive adoption of Apptio products. Primary responsibilities included market research, identifying customer needs, developing compelling messaging and content and collaborating with cross-functional teams to execute effective product launches. My teams played critical roles in positioning - including the development of marketing campaigns and communicating the value of Apptio solutions to prospects, customers, influencers and stakeholders.… Show more Led strategic growth initiatives designed to promote and drive adoption of Apptio products. Primary responsibilities included market research, identifying customer needs, developing compelling messaging and content and collaborating with cross-functional teams to execute effective product launches. My teams played critical roles in positioning - including the development of marketing campaigns and communicating the value of Apptio solutions to prospects, customers, influencers and stakeholders. Through my leadership, my teams contributed to the growth and success of the product portfolio - establishing Apptio as the definitive leader in IT Financial Management. Show less



Cherwell Software

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Product Marketing

  • Dec 2014 - Dec 2017

  Colorado Springs, Colorado Area Provided leadership for the development of global strategic marketing plans and drive efforts with product and business development to define and overall product strategy that will drive long term growth of the organization. I was accountable for articulating Cherwell’s unique differentiation to the market, conscious of buyer requirements and the competitive landscape. I led a team responsible for all things product marketing, including messaging and positioning, product launch, sales… Show more Provided leadership for the development of global strategic marketing plans and drive efforts with product and business development to define and overall product strategy that will drive long term growth of the organization. I was accountable for articulating Cherwell’s unique differentiation to the market, conscious of buyer requirements and the competitive landscape. I led a team responsible for all things product marketing, including messaging and positioning, product launch, sales enablement, competitive analysis and content marketing. My team partnered closely with the demand generation team to develop go-to-market campaigns to generate demand and increase pipeline. My team worked with sales to accelerate that pipeline with proactive, on-going sales enablement programs. My team also worked close with product management ensure future market needs were reflected in the product road map. I also led Cherwell’s analyst relations strategy, which resulted in favorable placement in branded research from Gartner, Forrester, IDC, Ovum and InfoTech. Show less



Gartner

• United States
• Information Services
• 700 & Above Employee

• Research Director

  • Feb 2014 - Nov 2014

  Responsible for coverage of IT service support management processes, organizational structures, applications and adjacent technologies. Works closely with Gartner clients in all aspects of research delivery and support, including primary research projects, research note and presentation delivery and execute quantitative and qualitative analyses.

• Principal Research Analyst

  • Feb 2013 - Jan 2014

  Greater Atlanta Area Responsible for coverage of IT service desk processes, organizational structures, applications and adjacent technologies. Works closely with Gartner clients in all aspects of research delivery and support, including primary research projects, research note and presentation delivery and execute quantitative and qualitative analyses.

• Sr. Research Analyst

  • Feb 2012 - Feb 2013

  Greater Atlanta Area Responsible for coverage of IT service desk processes, organizational structures, applications and adjacent technologies. Works closely with Gartner clients in all aspects of research delivery and support, including primary research projects, research note and presentation delivery and execute quantitative and qualitative analyses.

• Research Analyst

  • Feb 2011 - Feb 2012

  Greater Atlanta Area

• Senior Research Content Specialist

  • Jan 2007 - Jan 2011

  Greater New York City Area

• Research Content Specialist

  • Oct 2004 - Dec 2006

  Greater New York City Area Fulfilled client research queries with general research content and setting up analyst engagements.



City of New Haven

• United States
• Government Administration
• 500 - 600 Employee

• Para-Professional Educator

  • Aug 2002 - Aug 2004