Experience

This Naked Mind, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Author: This Naked Mind: Control Alcohol

  • Oct 2015 - Present

• Chief Executive Officer

  • Mar 2015 - Present



NY Daily News

• Greater New York City Area

• Regular Contributor

  • Feb 2016 - Present

  Lifestyle, health and wellness contributor focused on alcohol for the NY Daily News. Lifestyle, health and wellness contributor focused on alcohol for the NY Daily News.



LTF Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2015 - Present

  Digital Marketing Combined With 'Grown-up' Business & Marketing Strategy: www.looktouchfeel.us Digital Marketing Combined With 'Grown-up' Business & Marketing Strategy: www.looktouchfeel.us



Travelex

• United Kingdom
• Financial Services
• 700 & Above Employee

• Global Head of Marketing

  • Jun 2013 - Oct 2015

  Lead Travelex's global marketing team; responsible for B2B and B2C marketing across 29 countries. - Building a phenomenal global team. Exceptionally proud of a 38 point increase (50%-88%) in team’s overall engagement score under my leadership (as independently and annually measured). - Global store re-design, introducing revolutionary digital technology including interactive rate boards and in counter informational tablets. - Bid process refresh, resulting in improved airport relationships including feedback from a key international airport that our tender was the best in class; among all business applicants (ever!)- Lead market and customer research strategy providing a firm foundation and customer centric approach to strategic marketing initiatives. Show less

• VP Marketing & Operations North America

  • Mar 2007 - Jun 2013

  Lead a multi-faceted senior team; overseeing Marketing, PR, Ecommerce, ATMs, Operations, Internal Fraud & Facilities. Responsible for marketing and operations of 240 retail stores, 1,500 partner accounts, and thriving eCommerce Business with a combined total of more than $1.5 billion in annual volume. Report directly to the President.

• Director of Marketing, North America

  • Mar 2007 - Apr 2009



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • 2005 - 2007

  Regional Marketing Manager in charge of 30% of U.S. Retail new build operations for a 1.4 trillion dollar financial services company. Responsible for developing, managing and executing marketing campaigns and budget for all new build and relocated branches in the eastern region of the U.S. New build marketing program responsible for 60% of all new consumer checking account growth in U.S. footprint. Successful management and screening of multiple agencies and vendors, ability to create strong relationships, negotiate pricing and secure reliable vendor support. Partnership with real estate, architects and general contractors to ensure correct branding, look & feel, and development of the branches. Coaching of branch, district and market managers in regards to best practices and marketing activities with a focus of translating marketing collateral and campaigns into sales and results. Managed annual marketing budget of $6 million. Show less



Denver Community Federal Credit Union

• Director of Marketing

  • Feb 2004 - Aug 2005

  Reporting directly to the COO in a $200M regional financial services institution. Initiated a successful re-branding effort that contributed to double-digit membership growth. Wrote annual marketing plan and budget that focused on measuring ROI and delivering tangible product growth and market penetration results. Managed relationships with advertising agencies, insuring brand integrity and consistency. Data mining and result reporting, with specific focus on ROI measurement and tracking. Analysis of marketing campaigns through database management/ CRM. Graphic Design & copywriting Business acumen and strategic ability resulted in promotion from Marketing Manager to Director of Marketing in less than 1 year. Show less



Burns Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • 2002 - 2004

  Marketing Director and account representative at the largest marketing communications agency in northern Colorado, working specifically with the firm’s largest client, St. Jude Children’s Research Hospital. Directed and coordinated marketing initiatives in an agency environment. Developed marketing plans and creative briefs for graphic designers and copywriters. Proofreading and final editing of advertising collateral Client prospecting and proposal preparation. Research and analyze marketing trends and competitive marketing analysis. Show less