Danielle Poon

User Experience/Discovery Researcher at dateideas
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Indonesian Elementary proficiency

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Bio

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Credentials

  • Human Resources Foundations
    LinkedIn
    Dec, 2020
    - Oct, 2024
  • Learning Excel Desktop (Office 365/Microsoft 365)
    LinkedIn
    Dec, 2020
    - Oct, 2024
  • Strategic Thinking
    LinkedIn
    Dec, 2020
    - Oct, 2024
  • Associate of Trinity College London (Piano diploma)
    Trinity College London
    Jan, 2015
    - Oct, 2024

Experience

  • dateideas
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • User Experience/Discovery Researcher
      • Feb 2021 - Present

      • Spearhead monthly User Discovery efforts by constructing and conducting qualitative and quantitative research such as contextual 1-to-1 interviews, focus group discussions, UI/UX user testing and surveys to evaluate user needs and inform product design. • Analyse and synthesise large quantities of data gathered from user research studies to fully understand the needs of our target users, thereby creating digitally-enabled user experiences.• Effectively convey findings to the rest of the company during weekly meetings. • Collaborate with the Co-founders, Marketing and Tech teams to dictate the future direction of dateideas by leveraging on insights drawn from users to drive product development and achieve product-market fit.

  • Yoogane
    • Service Crew
      • Feb 2017 - Jul 2017

      • Coordinated and communicated effectively with my colleagues and supervisors to ensure seamless day-to-day operations of the restaurant, especially during our crucial peak hours. • Delivered high-quality customer service through the efficient handling of customer orders, assisting customers with their inquiries about menu items and accommodating their different needs and wants.• Served food and beverages promptly to patrons, and prepared dishes at different tables as required.• Strategically upsold certain dishes to customers to meet the company’s daily sales goals.• Performed cashier duties and handled daily calls to the restaurant.

Education

  • National University of Singapore
    Bachelor of Social Sciences (Honours), Sociology
    2017 - 2021
  • University of Michigan
    Student exchange programme, Sociology
    2020 - 2020
  • Meridian Junior College
    GCE 'A' Levels, H2 Biology, Chemistry, Math and H1 Economics
    2015 - 2016
  • Tanjong Katong Girls' School
    GCE 'O' Levels
    2011 - 2014

Community

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