Experience

Scratch

• Australia
• Consumer Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2018 - Present

  Melbourne, Australia Scratch is a direct to consumer pet company, making dog food you can feel good about. We use real ingredients, made fresher on subscription, delivered to your door.



The 5TH

• General Manager

  • Mar 2017 - Mar 2018

  Melbourne, Australia Managing the marketing strategy, team performance and operations of The 5TH, a D2C lifestyle brand that celebrates time well spent, whether thats at home or away. Their watches, frames and bags are worn and admired by up to 600k people around the world that have become attracted to the brands affordable prices, timeless style and inspirational view of life. My year at The 5TH was thoroughly enjoyable as I focused on training the young team, creating efficient processes, re-organising the… Show more Managing the marketing strategy, team performance and operations of The 5TH, a D2C lifestyle brand that celebrates time well spent, whether thats at home or away. Their watches, frames and bags are worn and admired by up to 600k people around the world that have become attracted to the brands affordable prices, timeless style and inspirational view of life. My year at The 5TH was thoroughly enjoyable as I focused on training the young team, creating efficient processes, re-organising the organisation, building a product pipeline and a brand refresh that saw the new mantra of ‘Time Well Spent’ brought to life. Everything that we worked on started to come together in Q4 2017 as The 5TH launched a concept store in New York, our own magazine and marquee content piece on Cuba. Show less



ZANEROBE & Barney Cools

• Digital Marketing Manager

  • Jun 2015 - Feb 2017

  Sydney, Australia Leading a marketing & digital transformation across three brands and more recently creating a new marketing strategy for lead brand ZANEROBE. We run a lean digital team, and my responsibilities cross over marketing manager, digital manager, web designer, web developer, data scientist & ecommerce manager roles. My time is spent across the three brands within the company - ZANEROBE, Barney Cools and Subtype. -- I worked on building Barney Cools as a brand and… Show more Leading a marketing & digital transformation across three brands and more recently creating a new marketing strategy for lead brand ZANEROBE. We run a lean digital team, and my responsibilities cross over marketing manager, digital manager, web designer, web developer, data scientist & ecommerce manager roles. My time is spent across the three brands within the company - ZANEROBE, Barney Cools and Subtype. -- I worked on building Barney Cools as a brand and established its digital channels. It became Australia’s fastest growing youth mens fashion label in my time there. I worked to grow data insights, optimise conversion, create attribution programs, reduce wasted ad spend and developed digital marketing and brand strategies for the zanerobe brand globally. We cut our advertising budget, stopped discounting whilst increasing conversion rate by 80% and average order value by 15%. I also designed and developed each of the websites for www.zanerobe.com, www.barneycools.com and www.subtypestore.com where we also integrated POS. Show less



BodyWise Digital Pty Ltd

• Health, Wellness & Fitness

• Co-Founder

  • Aug 2013 - Dec 2016

  Melbourne, Australia Winner of the Aus Mobile & App Design Awards & listed in Australia's best 15 apps. BodyWise is an iPhone app that over 80,000 people around the world have used to create and track a healthier lifestyle. We were early in the healthtech market and focused on a wellness-based approach. You can track anything about your health and body (e.g. diet, workouts, body measurements, mood, pain), rather than just the basics like steps and sleep.



Online Store Guys

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Co-Founder, Design & Development

  • Oct 2013 - Jun 2015

  Fitzroy, Melbourne Co-Founded an ecommerce agency working with growing brands on eCommerce strategy plus WooCommerce & Magento design & development.



Engage Marketing

• Founder & Marketing Consultant

  • 2008 - Jan 2014

  Melbourne Area, Australia I founded Engage Marketing on the side of my time studying Entrepreneurship at RMIT, writing marketing plans and developing brand strategies for SMEs across Australia.



The Blog Designer

• Founder

  • Jan 2010 - Dec 2013

  Location independant The Blog Designer was a lifestyle business that I started early in the mainstream Wordpress boom before exiting in 2013. I designed blogs, learnt server management and Wordpress development and provided brands, athletes and amateur bloggers with a custom-designed Wordpress blog before expanding into eCommerce.



Project Performance International (PPI)

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing

  • Jan 2006 - Jun 2008

  I designed and built a new website, dramatically increased the site’s search traffic, implemented an email marketing system, established direct mail campaigns and created a new set of marketing materials as part of a carefully constructed, customised marketing strategy. When I left to start Engage, their business boasted Boeing and the United States Air Force as regular clients.