Ali Coleman
Senior Marketing Manager - Health Solutions at WW (formerly Weight Watchers)- Claim this Profile
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Bio
Jeffrey Boorjian
I had the pleasure of working with Ali at MetLife and believe she brings a passionate curiosity, thoroughness and relentless search to improve the status quo which delivered outstanding results. She was always seen as a go-to partner for our business and marketing teams, not afraid to roll up her sleeves when needed and approached every challenge with a can-do attitude. She made incredible progress over her time here in driving business results and demonstrating a marketing expertise, she has a long runway for sure!
Ann M. Clifford
Ali is a go-to marketer who digs in to translate market and business needs into solid marketing strategies. With a foundation in strategy, Ali is also a skilled leader when it comes to marketing campaign execution. She brings a great blend of thoughtful energy and practical experience to every project, ensuring the right questions are asked and deadlines are met. Based on her strategic approach and marketing skillset, Ali consistently delivers tangible results that drive business growth. She's an excellent team member, and I appreciate every opportunity I get to work with Ali.
Jeffrey Boorjian
I had the pleasure of working with Ali at MetLife and believe she brings a passionate curiosity, thoroughness and relentless search to improve the status quo which delivered outstanding results. She was always seen as a go-to partner for our business and marketing teams, not afraid to roll up her sleeves when needed and approached every challenge with a can-do attitude. She made incredible progress over her time here in driving business results and demonstrating a marketing expertise, she has a long runway for sure!
Ann M. Clifford
Ali is a go-to marketer who digs in to translate market and business needs into solid marketing strategies. With a foundation in strategy, Ali is also a skilled leader when it comes to marketing campaign execution. She brings a great blend of thoughtful energy and practical experience to every project, ensuring the right questions are asked and deadlines are met. Based on her strategic approach and marketing skillset, Ali consistently delivers tangible results that drive business growth. She's an excellent team member, and I appreciate every opportunity I get to work with Ali.
Jeffrey Boorjian
I had the pleasure of working with Ali at MetLife and believe she brings a passionate curiosity, thoroughness and relentless search to improve the status quo which delivered outstanding results. She was always seen as a go-to partner for our business and marketing teams, not afraid to roll up her sleeves when needed and approached every challenge with a can-do attitude. She made incredible progress over her time here in driving business results and demonstrating a marketing expertise, she has a long runway for sure!
Ann M. Clifford
Ali is a go-to marketer who digs in to translate market and business needs into solid marketing strategies. With a foundation in strategy, Ali is also a skilled leader when it comes to marketing campaign execution. She brings a great blend of thoughtful energy and practical experience to every project, ensuring the right questions are asked and deadlines are met. Based on her strategic approach and marketing skillset, Ali consistently delivers tangible results that drive business growth. She's an excellent team member, and I appreciate every opportunity I get to work with Ali.
Jeffrey Boorjian
I had the pleasure of working with Ali at MetLife and believe she brings a passionate curiosity, thoroughness and relentless search to improve the status quo which delivered outstanding results. She was always seen as a go-to partner for our business and marketing teams, not afraid to roll up her sleeves when needed and approached every challenge with a can-do attitude. She made incredible progress over her time here in driving business results and demonstrating a marketing expertise, she has a long runway for sure!
Ann M. Clifford
Ali is a go-to marketer who digs in to translate market and business needs into solid marketing strategies. With a foundation in strategy, Ali is also a skilled leader when it comes to marketing campaign execution. She brings a great blend of thoughtful energy and practical experience to every project, ensuring the right questions are asked and deadlines are met. Based on her strategic approach and marketing skillset, Ali consistently delivers tangible results that drive business growth. She's an excellent team member, and I appreciate every opportunity I get to work with Ali.
Experience
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WW
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United States
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Wellness and Fitness Services
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500 - 600 Employee
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Senior Marketing Manager - Health Solutions
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Nov 2019 - Present
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Co-Owner
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Sep 2015 - Present
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MetLife
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United States
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Insurance
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700 & Above Employee
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Senior Marketing Manager - Small & Specialty Business
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Oct 2014 - Oct 2019
I’m the marketing lead for MetLife's Small Business segment, with responsibilities for developing and executing online and offline marketing strategies that drive awareness, engagement, and increased market share.• Lead targeted acquisition strategies to increase quote/sales activity among select broker and customer segments.• Develop and execute integrated marketing strategy to drive growth in MetLife’s target specialty markets, including General Agents, PEOs, and associations.• Create tailored webcast series for target General Agencies • Develop go-to-market strategy for small business bundles directly contributing revenue growth.• Manage $2 million+ budgets, implement tracking, and create reporting across programs, enabling fact-based strategy decisions and budget optimization.
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Aetna, a CVS Health Company
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Marketing Manager - National Accounts
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Mar 2013 - Oct 2014
• Utilized data and market research to create and deploy external-facing value story assets.• Engaged over 300 consultants and brokers with monthly strategic education opportunities.• Led an agency and internal team in the redesign and development of internal sales website.
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Marketing Manager - Affinity
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Jan 2011 - Mar 2013
• Leveraged research insights and analytics to develop targeted, full funnel direct marketing strategies that resulted in membership exceeding plan multiple years in a row.• Collaborated in the development of data model and media mix analysis to optimize marketing effectiveness.• Led online and offline campaign development and execution, including integrated event strategy.
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Marketing Manager
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Jun 2010 - Nov 2010
• Oversaw development and execution of global (Japan, Singapore, UK, UAE, USA, Australia) direct marketing campaigns.• Developed strategies and tactics to support the business plan which resulted in 9% increase in inbound leads and a 22% increase in sales volume within the first three months.• Managed the in-house design team and the creation of online, print, and video ads. • Oversaw development and execution of global (Japan, Singapore, UK, UAE, USA, Australia) direct marketing campaigns.• Developed strategies and tactics to support the business plan which resulted in 9% increase in inbound leads and a 22% increase in sales volume within the first three months.• Managed the in-house design team and the creation of online, print, and video ads.
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Aetna, a CVS Health Company
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Marketing Communcations Manager
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Apr 2009 - Jun 2010
• Managed creation and production of DTC online acquisition marketing including online display banners, emails, website and landing pages.• Developed and oversaw production of DTC offline acquisition marketing including targeted direct mail pieces, newspaper ads, and event collateral.• Managed retention strategy, implementation, tracking, and reporting of associated tactics.
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Marketing Assistant
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Nov 2007 - Apr 2009
• Responsible for accuracy and timely delivery of all marketing materials.• Responsible for gaining Legal and Compliance approval on all marketing collateral.• Managed day to day fulfillment process of acquisition offers and product information.• Supported Marketing Manager on acquisition, conversion, and retention projects.
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Education
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2002 - 2006
Grand Valley State University
BBA, Marketing
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