Drew Smyth
Quality Control / Printing at Grays of Cambridge (International)- Claim this Profile
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Bio
Credentials
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Diploma in Consumer & B2B Advertising + Management & Strategy
CAM Foundation
Experience
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Grays of Cambridge (International)
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United Kingdom
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Retail
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1 - 100 Employee
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Quality Control / Printing
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Jul 2021 - Present
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ADVARTEX LIMITED
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United Kingdom
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Textile Manufacturing
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1 - 100 Employee
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Pre-press Production
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Oct 2016 - Jul 2021
Founded over 28 years ago as a specialist textile printer, ADVARTEX is now one of the U.K.'s leading suppliers of printed t-shirts and other promotional merchandise, supplying over 2.5 million items every year. Fully conversant with both the retail and promotional sectors of the market, our knowledge and experience could benefit you; from design conception through to the finished garment, whether your order is large or small you will find a friendly and efficient service... Founded over 28 years ago as a specialist textile printer, ADVARTEX is now one of the U.K.'s leading suppliers of printed t-shirts and other promotional merchandise, supplying over 2.5 million items every year. Fully conversant with both the retail and promotional sectors of the market, our knowledge and experience could benefit you; from design conception through to the finished garment, whether your order is large or small you will find a friendly and efficient service...
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Miles Publishing Ltd/Comms Business Magazine
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Telecommunications
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Area Sales Manager
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Jun 2015 - Jun 2016
Launched in 1999 Comms Business is the leading media brand covering the UK’s Convergence Channel. With a high quality market leading monthly business magazine, this ground breaking website and our hugely popular weekly e-newsletter we truly offer the best coverage of our market sector and the highest return on investment for our clients. Our data base is the life blood of our business and as such experiences significant and consistent levels of investment to ensure it remains the most comprehensive in the UK. Whilst the magazine has the highest audited circulation in the market place (for full details click here) all of our products are considered best of breed and it is through our media portfolio that many UK Comms and IT businesses have built their network of Channel Partners.
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Bailey's Agency
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Hastings
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Temporary Contracts
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Aug 2016 - 2016
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EPG Health, an IQVIA business
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Business Development Manager
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Mar 2015 - May 2015
EPG Health Media publishes www.epgonline.org, a disease and medicines knowledge base with over half a million verified healthcare professionals amongst its active users. The website provides the life science industry with opportunities to disseminate content and acquire audiences online for both educational and branded messaging. Options include disease or condition specific Learning Hubs, Knowledge Centres, Congress Highlights Platforms, online CME and branded media campaigns which reach, engage and measure HCPs in Europe and worldwide. • Reach 500,000+ HCPs across major medical specialty areas (average 42% penetration) • Engage target audiences with online content and messaging • Measure impact of key messaging and gain insight through research Visit www.epghealthmedia.com, call +44 (0)1892 526776
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Lema Publishing
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Berkhamsted, Hertfordshire
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Advertisement Manager
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May 2012 - Sep 2013
Sole responsibility for revenue on Greetings Today, a trade magazine aimed at independent retailers. Selling across print-display, classified & online on a tenancy basis. Working closely with Editorial, Subscription and Production department to produce profitable publications. Regular attendance at Internationally renowned trade fairs in a sales capacity. Active management of social media channels including Twitter and Facebook. Sole responsibility for revenue on Greetings Today, a trade magazine aimed at independent retailers. Selling across print-display, classified & online on a tenancy basis. Working closely with Editorial, Subscription and Production department to produce profitable publications. Regular attendance at Internationally renowned trade fairs in a sales capacity. Active management of social media channels including Twitter and Facebook.
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Orion Worldwide
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United States
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Advertising Services
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100 - 200 Employee
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Account Director
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2011 - May 2012
ORION Trading is the wholly-owned barter arm of Interpublic Group (IPG). We work with clients to trade excess stock in return for trade credits, which can then be used alongside their media expenditure. This allows media budgets to be increased or maintained, and often opens up ways of exploring new media opportunities ORION Trading is the wholly-owned barter arm of Interpublic Group (IPG). We work with clients to trade excess stock in return for trade credits, which can then be used alongside their media expenditure. This allows media budgets to be increased or maintained, and often opens up ways of exploring new media opportunities
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Acumen Media Partners
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Associate Partner
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Mar 2010 - Feb 2011
• Planning and buying across Print, Outdoor, Online (including Paid Search and Mobile) and Radio. Key accounts: Boehringer Ingelheim (Pharmaton, Flomax Relief, Dulcobrands), Mentholatum (Deep Heat, Deep Freeze) and Transworld Publishers. • Analysis of clients markets in terms of, audience, competitor, consumer and marketplace supported with sales data, research and agency tools (TGI,MMS,Datamonitor,Google Analytics,etc) • Deliver maximum ROI through cross channel planning across a portfolio of products through interpretation of data and continuous optimisation. • Negotiation of media buying deals with key media owners. • Liaise with external auditors and/or provide the Client with a detailed buying review
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i-media
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Jun 2008 - Feb 2010
Responsible for new business generation through, client, agency and Poster Specialist relations. Achieved profitable revenue growth from ZenthOptimedia, Walker Media, Equinox, Universal McCann and Initiative Media though client contact, senior agency representation and account management with Meridian Outdoor, Posterscope & IPM poster specialists. Unprecedented client relations with BSKYB, Harper Collins Publishing, Transworld Publishing and O2. Responsible for new business generation through, client, agency and Poster Specialist relations. Achieved profitable revenue growth from ZenthOptimedia, Walker Media, Equinox, Universal McCann and Initiative Media though client contact, senior agency representation and account management with Meridian Outdoor, Posterscope & IPM poster specialists. Unprecedented client relations with BSKYB, Harper Collins Publishing, Transworld Publishing and O2.
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Titan
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United States
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Advertising Services
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500 - 600 Employee
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Business Development Manager / Senior Account Manager
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Nov 2006 - May 2008
Delivered profitable revenue growth from the financial sector equivalent to 10% yr/yr. Responsible for developing client relationships with key financial partners and account management of the Ptarmigan Media & The Gate Worldwide agency accounts. Special responsibility for client development across Samsung, New Star and Anheuser Busch accounts. Delivered profitable revenue growth from the financial sector equivalent to 10% yr/yr. Responsible for developing client relationships with key financial partners and account management of the Ptarmigan Media & The Gate Worldwide agency accounts. Special responsibility for client development across Samsung, New Star and Anheuser Busch accounts.
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The Telegraph
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United Kingdom
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Media Production
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700 & Above Employee
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Head of Inserts / Senior Display Sales / Financial Sales Executive
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Jan 2000 - Sep 2006
Identified a gap in TMG's revenue stream for a profitable, accountable inserts operation. Designed and implemented inventory management systems. Responsible for championing the role of inserts across all agency & client contacts. Mentoring and sales management of a sales team of 6. Identified a gap in TMG's revenue stream for a profitable, accountable inserts operation. Designed and implemented inventory management systems. Responsible for championing the role of inserts across all agency & client contacts. Mentoring and sales management of a sales team of 6.
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News UK
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United Kingdom
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Online Audio and Video Media
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700 & Above Employee
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Inserts Sales Executive
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Jun 1995 - Dec 1999
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Classified Sales Executive / Senior Inserts Sales Executive
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Jun 1995 - Dec 1999
Rising from Telesales though to senior field sales & ultimately Inserts account management across The Sun, News of the World, The Times, Sunday Times and their respective magazine titles. Rising from Telesales though to senior field sales & ultimately Inserts account management across The Sun, News of the World, The Times, Sunday Times and their respective magazine titles.
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Education
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Roehampton University
Bachelor of Science (BS), Geography & Environmental Studies