Maria Shtanova
Founder, Senior Product Marketing Consultant at SMM culture- Claim this Profile
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Bio
Credentials
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Data-driven product management by GoPractice! Simulator
GoPractice, IncJan, 2021- Nov, 2024
Experience
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SMM culture
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Founder, Senior Product Marketing Consultant
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Jan 2018 - Present
• Leading a successful marketing agency business helping clients to achieve their sales and brand awareness goals — attracting new clients, increasing income and business profitability through consulting, creative social media planning, building sales funnels, targeting and SEM, developing long-term relationships with over 20 clients across Media, Entertainment and Customer Services industries.• Building strategic vision and direction for clients’ integrated marketing campaigns, market research, managing execution, engagement, and measurement to ensure successful brand development, including product launch roadmaps and monetization strategy.• Managing project budgets to ensure effective return on investment (ROI) of marketing campaigns, helping to reduce CAC (Customer acquisition cost) up to x3 times, optimising sales funnels.• Collaborating with external contractors and client cross-functional research teams and leading campaign planning, managing project operations, key art and video execution and publishing of client content across a variety of channels - blogs, media advertising, email campaigns, social media to drive client’s brand marketing strategy and objectives.• Analysing marketing data, tracking the impact of marketing campaigns and reporting on campaign performance to provide data-driven insights and recommendations to optimise marketing strategy.Identifying and leading pre- and post-campaign operationalisation, supporting clients’ business reviews and performance analyses to consistently improve critical customer-relevant metrics including traffic, consideration, click-through rates, engagement, and conversion rates.
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GeekBrains
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Russian Federation
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E-Learning Providers
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200 - 300 Employee
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Lecturer in Marketing
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Oct 2020 - Present
Working with more than 100 students. Teaching the basics of digital marketing. Working with more than 100 students. Teaching the basics of digital marketing.
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KINO.TV
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Germany
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Movies, Videos, and Sound
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Digital Marketing Lead
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Jan 2020 - Aug 2020
• Developed and led the delivery of marketing strategies and campaigns for the largest cable TV channel provider in Russia to grow brand presence and relevancy in the market, working with internal stakeholders, external platforms, agencies, and partners, leading a team of 5 specialists.• Created, planned, and executed TTL marketing campaigns and special projects using a variety of channels and approaches, including digital, social media, email, guerrilla, stunts, TV and offline events, leveraging contextual advertising and targeting via Google Ads, Yandex.• Managed social media marketing activations, including collaboration with influencers and bloggers across Youtube, Facebook, Instagram, Twitter, VK, TikTok, Telegram and VK (x3.8 engagement rate in Instagram, Twitter and Facebook, and x7.4 impressions with desired outcome; gained over 1.5mln TV-viewers; launched interactive bot activity in Twitter with over 5000 participants and organic reach over 400 000).• Managed content promotion by developing content distribution strategy, including new project announcements, company narratives and local messaging.• Built strategic relationships with content partners, have grown fandom community, and using CRMs to managed profitable partnerships with high-profile entertainment and sporting events content partners, including red carpet awards shows and news coverage (Oscar, Berlin International Film Festival etc), coordinating cross-marketing and promotion with various media, merch, info partners, sponsor management partners.• Liaised with key internal stakeholders, including Sales and Business Development, Operations and Policy teams, Ads Support and Customer Service teams to enable successful campaigns delivery.• Conducted in-depth marketing research to provide customer-centred insights and track market segment developments, creating campaign wrap reports and business review decks to support business decisions.
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Marketing Manager, Team Lead
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Mar 2016 - Dec 2019
• Built local brand and marketing strategy, led marketing team to develop and execute campaigns, created and drove go-to-market strategy for project launch, using BTL and ATL marketing methods in integrated campaigns (social media, direct, events, email, radio, outdoor, influencers etc).• Planned and implemented integrated marketing initiatives to drive key brand metrics of awareness, consideration & credibility, collaborated closely with cross-functional teams to deliver marketing strategy.• Managed consumer marketing and customer retention through regular supporting campaigns, including email, social media engagement; created active community in social media that increased upselling at 23% and client’s LTV up to 1 year.• Coordinated income generating activity – ticketed events marketing and monetization of cultural events, increased company’s profit at 15% in the first year, 18% in the second year, 17% in third year.• Tracked sponsorship and pre-roll revenue performance and provided data-driven insights to consult business on future activations and campaign optimisation opportunities, improving customer experience.
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Saint Petersburg Yacht Club
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Russian Federation
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Spectator Sports
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1 - 100 Employee
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PR and Marketing Manager
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Jul 2014 - Feb 2016
• Developed and executed marketing and content strategy (PR and SMM) for a brand new cultural project.• Built and maintained partnership opportunities across a variety of channels including entertainment, social media, brands and celebrities to drive marketing strategy and objectives, supporting Income generating activities.• Grew the audience of the project in social media x25 using organic tools such as content, community and cross-marketing.• Directed and produced a YouTube channel about the project which was then bought by a Finnish TV channel.
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Education
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2014 - 2018
Saint Petersburg State University
Bachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies -
2007 - 2011
Herzen State Pedagogical University of Russia
Bachelors, Public Relations, Advertising, and Applied Communication
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