Jaime Klein Daley

Vice President, Strategy at CBX
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

/5.0
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Sam Joseph

Jaime is the best boss I’ve ever had in my strategy career. It’s not even close. She listens, she trusts and she doesn’t care about the fluffy, useless jargon most senior strategists lean on in order to show off how smart they are. She just cares about what gets to the best work - not her own glory. The most effective strategists get the most out of their employees and their clients - and Jaime does that with a natural ease.

Gary Goldsmith

Jaime (aka JKD) is one of the most collaborative and thought provoking strategy leads I have ever had the pleasure of working with. Jaime brings her all to the role, she has interests that span from fashion to financial services to pet care (and everything in between). She is big idea focused, being the thought leader and initial "conceptor" of the Tommy Hilfiger Adaptive incubator and strategic marketing work we did, while she can also be tactical helping to plan out RFP ideas, scopes/estimates and day to day strategic initiatives for any of our many clients. Jaime leads with confidence and brain power and it's hard to see her as anything less than an incredibly smart and ambitious strategic powerhouse. Jaime takes her role very seriously and is always looking to get the best campaign, product or program together for the client she is partnering with. As her Program Management partner, Jaime and I worked closely together on countless RFPs, pricing exercises, and planning initiatives ranging from video shoots, to research projects, to Discovery sessions. Jaime is a fantastic partner, co-worker and friend and has been an absolute pleasure to work with.

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Experience

    • United States
    • Design
    • 1 - 100 Employee
    • Vice President, Strategy
      • Sep 2019 - Present

      Strategy discipline lead for all brand & design strategy initiatives, including brand and portfolio architecture, value proposition development and go-to-market, employee branding, innovation, design strategy, and naming, messaging & voice. Key Advisory Roles: JM Smucker Pet Brands, Merck Animal Health, Hershey, Church & Dwight. Currently engaged across Animal Health brand positioning and architecture, EVP programs for large organizations, CPG initiatives (positioning, design, naming), brand architecture and design for product portfolios, and adult lifestyle brand portfolio management and innovation strategy

Education

  • University of Illinois at Urbana-Champaign
    BS Advertising, BS, Advertising

Community

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