Lizette Watt

Creative Director at Avatar Agency Group
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Afrikaans Native or bilingual proficiency

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Riaan Koster

Lizette has been a real team player to all her colleagues at Etiket and Sumof21. Lizette is also a leader and a collaborator, a serious thinker and a craftsman, a mentor and a friend. Smart. Sharp. Direct. That’s Lizette's conversational style. Maybe not always what you think you want to hear, but something you know you don’t want to forget. Because it’s likely to be a crucial part of solving whatever advertising or marketing puzzle you have before you. She works very hard and delivers the best quality on every project. Her commitment to each project on FNB has been remarkable. Lizette has the ability to light up a room with her laugh, she brings joy to everyone. Lizette is an asset to any business with her years of experience as Creative Director, she takes the time to understand clients brands and she is does her own research as she always ensures that when she delivers on a client project that she understands the product and the clients business problem to focus on the the benefits which comes thru on her style of Design. And anyone who chooses to give Lizette a seat at their creative table, as a guest or at the head of that table can count on a feast of creative chops, knowledge, experience, flavor and flair.

Sonya Culverwell

Lizette is a multi-faceted creative with impressive team management skills. Her starting point for any element or campaign is Human Impact. She is highly conscious of the human element in her work and it shows in its authenticity and effectivity. She conceptualises across the integrated campaign spectrum skillfully and effortlessly. She is comfortable with all media and executes equally well in design and art direction as she does in broadcast media. Lizette is also a competent team leader and brings a cool head to pressurised situations and deadlines. A real asset to both her team and her agency.

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Credentials

  • Design Thinking
    DesignThinkers Academy - South Africa
    Sep, 2019
    - Nov, 2024
  • BsC Bachelors Degree
    -

Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Feb 2023 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Executive Creative Director
      • Apr 2022 - Feb 2023

    • Creative Director
      • May 2021 - Apr 2022

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Integrated Creative Director
      • Oct 2018 - May 2021

      Creative lead on FNB: numerous sub segments within FNB - FNB Nav>>, Business, Private Banking, Islamic Banking, Card, Life and product: - Integrated strategy - Digital strategy - Business & brand analysis - Conceptual development - Creative art direction: Digital, ATL, BTL and TTL (fully integrated) - Creative copywriting: Digital, Social, Radio, Video & MM Campaigns - Creative pitches & presentations: Concept, Create, Present & Close. - Client relationship, supplier, Product & project management - Team management as lead on certain accounts - Strategic & design thinking integration including research and implementation - ATL production including directing of shoots, multi media content and radio - Responsible for meeting deadlines, team deadlines, delivering high quality work, working closely with clients on strategic approaches and product development strategies. Additionally: - Internal strategies and client relationship building - Creative pitches - Certified Reimagine Strategy and Design Thinking skills - New business Show less

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Mar 2017 - Oct 2018

      Role & responsibilities: Art direction, creative direction & concept: - Integrated campaigns (atl, digital) for Absa & UJ - High level concept Brand development & repositioning (UJ, Blue Ribbon, Western Union Africa) - Digital campaigns (Absa, UJ) - Social media campaigns (Absa, UJ, Western Union) - Creative direction on social media & digital account for Western Union - Copywriting & editing for digital and social (within team) - Radio production, art direction and some afrikaans radio script copy (UJ, Absa & Alpha Pharm) - Photography art direction (Absa) - Concept, project management, art direction and copy writing on pitches (Blue Ribbon, UJ, Metropolitan) - B2B & internal campaigns (Absa, Blue Ribbon) - Art direction / creative direction for video & motion graphics (Absa, Alpha Pharm, Western Union, UJ) Overall assistance and guidance on ATL to digital integration and high-level strategic thinking. Show less

    • South Africa
    • Advertising Services
    • 100 - 200 Employee
    • Senior Art Director
      • Jun 2016 - Feb 2017

      Part of dedicated team on Multichoice and Qhubeka. - Integrated campaigns - Art direction (digital, social) - Concept & highlevel strategy Part of dedicated team on Multichoice and Qhubeka. - Integrated campaigns - Art direction (digital, social) - Concept & highlevel strategy

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Art Director
      • Apr 2015 - Jun 2016

      - ATL art direction & concept development: Domino's Pizza - Digital art direction & concept development: Domino's, Supa Quick, Lufthansa/Swiss, Starbucks - 360 Integrated campaigns - concept, art direction, copy: Supa Quick, Lufthansa/Swiss, Nissan - ATL art direction & concept development: Domino's Pizza - Digital art direction & concept development: Domino's, Supa Quick, Lufthansa/Swiss, Starbucks - 360 Integrated campaigns - concept, art direction, copy: Supa Quick, Lufthansa/Swiss, Nissan

    • Art Director & Designer
      • Mar 2014 - Mar 2015

    • Head: Campaigns & Digital
      • Sep 2011 - Feb 2014

    • Freelancer
      • 2012 - 2013

Education

  • Tshwane University of Technology
    Bachelor of Science (BSc), Graphic Design & Multimedia
    2001 - 2004
  • Pro Arte Alphen Park School of Arts
    matric with exemption, Graphic Design & Multi Media
    1996 - 2000

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