Lindsay Brabon, MS

Lifecycle Marketing Manager at Propelus
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Lifecycle Marketing Manager
      • Jun 2023 - Present

    • United States
    • Software Development
    • 500 - 600 Employee
    • Marketing Automation Manager
      • Apr 2023 - May 2023

    • Marketing Automation Specialist
      • Aug 2021 - Apr 2023

      -Strategized B2B lead lifecycle journeys and campaign strategy to ensure marketing touchpoints are funnel-focused and measurable across 3 portfolios and 50+ solution brands. -Built programs and workflows, emails, landing pages, forms, and lead scoring while upholding data hygiene standards, and optimizing email deliverability in our MAPs: Marketo, HubSpot, SharpSpring/Constant Contact, and Pardot. -Tested, troubleshot, and QA'd marketing automation programs created by colleagues across… Show more -Strategized B2B lead lifecycle journeys and campaign strategy to ensure marketing touchpoints are funnel-focused and measurable across 3 portfolios and 50+ solution brands. -Built programs and workflows, emails, landing pages, forms, and lead scoring while upholding data hygiene standards, and optimizing email deliverability in our MAPs: Marketo, HubSpot, SharpSpring/Constant Contact, and Pardot. -Tested, troubleshot, and QA'd marketing automation programs created by colleagues across verticals. -Created best-practice framework, standards, and playbooks for marketing automation practices across an agency-functioning in-house tech stack. -Provided guidance with compliance to GDPR, CAN-SPAM, data hygiene standards, and other marketing guidelines and regulations.

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Content Marketing and Email Marketing Apprentice (3 month assignment)
      • Jun 2021 - Sep 2021

      -Managed B2C marketing campaigns and built email content along with an email marketing calendar for weekly segmented email marketing campaigns. Built out emails in MailChimp and monitored engagement levels for future email targeting and optimization. -Wrote both timely and evergreen content for My Panda blog, emails, and social. -Created organic social media posts and monitored social media campaigns across all company channels (Facebook, Instagram, LinkedIn, and Twitter) while building… Show more -Managed B2C marketing campaigns and built email content along with an email marketing calendar for weekly segmented email marketing campaigns. Built out emails in MailChimp and monitored engagement levels for future email targeting and optimization. -Wrote both timely and evergreen content for My Panda blog, emails, and social. -Created organic social media posts and monitored social media campaigns across all company channels (Facebook, Instagram, LinkedIn, and Twitter) while building and optimizing a full social media content calendar. -Met weekly with CEO for strategic planning sessions and demand generation initiatives. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Education Coordinator
      • Oct 2020 - Aug 2021

      -Developed and maintained strategies to enhance and help grow the AANA education programs for over 6500 members by assisting in the selection of topics and speakers, scheduling programs, coordinating content development, and facilitating webinars, e-learning, and virtual events. -Participated in onsite support for the lab courses and Specialty Day attendees. -Managed the event and learning database and all other platforms associated with AANA's education products to ensure events and… Show more -Developed and maintained strategies to enhance and help grow the AANA education programs for over 6500 members by assisting in the selection of topics and speakers, scheduling programs, coordinating content development, and facilitating webinars, e-learning, and virtual events. -Participated in onsite support for the lab courses and Specialty Day attendees. -Managed the event and learning database and all other platforms associated with AANA's education products to ensure events and webinars were operated and marketed successfully. Show less

    • Administration of Justice
    • 500 - 600 Employee
    • Senior Court Clerk
      • Apr 2019 - Aug 2020

      -Managed court calendars, filings, and hearings from motion processing to signed order and proof of service -Clerked civil, family, probate, and criminal court sessions for Judicial officers to provide quick and accurate case information, as well as all procedural posture -Acted as the point of contact between clients, Judicial officers, legal counsel, state agencies, and all case parties for coordination of legal process in petitions and filings in a client-facing role -Drafted and… Show more -Managed court calendars, filings, and hearings from motion processing to signed order and proof of service -Clerked civil, family, probate, and criminal court sessions for Judicial officers to provide quick and accurate case information, as well as all procedural posture -Acted as the point of contact between clients, Judicial officers, legal counsel, state agencies, and all case parties for coordination of legal process in petitions and filings in a client-facing role -Drafted and prepared motions, orders, and legal correspondence to fully process through e-filing technology in order to ensure legal statutes are being accurately followed Show less

    • Program Clerk
      • Jan 2017 - Jan 2019

      -Coordinated special projects as a liaison between partner agencies and Friend of the Court (Social Services, Sheriff’s Department, Child Protective Services, Office of Child Support, Prosecuting Attorney’s Office as well as all interstate support) -Monitored project progress through brief daily standup meetings -Researched parties’ status thoroughly through background checks and screenings in order to run child support guidelines and determined ordered support amounts -Provided call… Show more -Coordinated special projects as a liaison between partner agencies and Friend of the Court (Social Services, Sheriff’s Department, Child Protective Services, Office of Child Support, Prosecuting Attorney’s Office as well as all interstate support) -Monitored project progress through brief daily standup meetings -Researched parties’ status thoroughly through background checks and screenings in order to run child support guidelines and determined ordered support amounts -Provided call center support as needed to give general policy as well as case specific information and instructions regarding individual cases in a client-facing role Show less

Education

  • Northern Illinois University
    Master of Science - Digital Marketing, 3.961
    2021 - 2022
  • Northeastern Illinois University
    Bachelor’s Degree, Interdisciplinary Studies
    2015 - 2019
  • Lansing Community College
    Associate’s Degree, General Studies
    2010 - 2013

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