Hugo Moreno

CEO at Ópticas Ver De Verdad
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us****@****om
(386) 825-5501
Location
Mexico, MX
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Hugo Barraza

Hugo es un empresario espectacular, siempre buscando entregar de forma rentable la propuesta de valor de su empresa para sus clientes y bien enfocado en su visión de empresa. Fue una formación exponencial e invaluable el haber trabajado junto con él.

Arq. Jesús Martín Vàzquez Reyes

Hugo es una persona que esta al pendiente de dar el mejor servicio tanto en su persona como en su negocio.

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Credentials

  • POST GRADUATE PROGRAM IN DATA SCIENCE AND BUSINESS ANALYTICS
    The University of Texas at Austin
    Dec, 2021
    - Oct, 2024
  • Diplomado en Publicidad Digital & e-Commerce G2
    IAB México
    Sep, 2021
    - Oct, 2024
  • Professional Certified Coach (PCC)
    International Coaching Federation
    Jan, 2017
    - Oct, 2024

Experience

  • Ópticas Ver De Verdad
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • CEO
      • Oct 2011 - Present

      Hugo started Ver De Verdad in 2011 as the first low cost optical chain in Mexico. Ver De Verdad has now 104 stores, in 11 cities, 582 employees and they sell more than 350,000 eyeglasses per year. Hugo started Ver De Verdad in 2011 as the first low cost optical chain in Mexico. Ver De Verdad has now 104 stores, in 11 cities, 582 employees and they sell more than 350,000 eyeglasses per year.

  • Ferrox
    • Mexico
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Director General Adjunto
      • Mar 2011 - Jul 2012

      Hugo was the Deupty Director at Ferrox, the largest rural hardware retailer in the northeast of Mexico. Hugo helped Ferrox with their expansion starting operation in four different states and also incorporating to their company two New Holland tractor dealerships. Hugo was the Deupty Director at Ferrox, the largest rural hardware retailer in the northeast of Mexico. Hugo helped Ferrox with their expansion starting operation in four different states and also incorporating to their company two New Holland tractor dealerships.

  • Salud Digna
    • Mexico
    • Hospitals and Health Care
    • 1 - 100 Employee
    • CEO
      • May 2007 - Mar 2011

      Hugo and his team transformed Salud Digna into one of the most admired and successful non for profit healthcare institutions in Mexico. In 2010 Harvard Business School wrote a case of the work done by Hugo and his team at Salud Digna Hugo and his team transformed Salud Digna into one of the most admired and successful non for profit healthcare institutions in Mexico. In 2010 Harvard Business School wrote a case of the work done by Hugo and his team at Salud Digna

  • IDEI Internacional de Inversiones
    • Mexico
    • Real Estate
    • 100 - 200 Employee
    • Commercial Director
      • Jan 2006 - May 2007

      Hugo was the Commercial Director at Internacional de Inversiones a homebuilding company that delivers more than 2,000 homes per year. Hugo was the Commercial Director at Internacional de Inversiones a homebuilding company that delivers more than 2,000 homes per year.

  • Car One Group
    • Mexico
    • Automotive
    • 100 - 200 Employee
    • Marketing Director
      • Jan 2003 - Jan 2006

      Empecé en Car One como Gerente de la agencia Volkswagen Gonzalitos, nos convertimos en el primer lugar en ventas en servicio a nivel nacional. Con estos resultados pedí la oportunidad y se me dio de ser Director de Mercadotecnia de Car One Group. Empecé en Car One como Gerente de la agencia Volkswagen Gonzalitos, nos convertimos en el primer lugar en ventas en servicio a nivel nacional. Con estos resultados pedí la oportunidad y se me dio de ser Director de Mercadotecnia de Car One Group.

Education

  • UTEL University
    Doctorado en Administración Estratégica Empresarial, Business Strategy
    2019 - 2021
  • Tecnológico de Monterrey
    Full Stack Develover, React, Node, MongoDB, MySQL
    2018 - 2019
  • The Wharton School
    Business Analytics, Business Analytics
    2018 - 2018
  • EMERITUS Institute of Management
    DIGITAL MARKETING, CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
    2017 - 2018
  • The University of Texas at Dallas
    Master’s Degree, Executive Coaching
    2015 - 2017
  • Harvard Business School
    PLD
    2014 - 2015
  • IPADE Business School
    AD 2, Business Administration and Management, General
    2010 - 2010
  • IPADE
    MEDE, Business Administration and Management, General
    1997 - 1999
  • Tecnológico de Monterrey
    Civil Engineer, Civil Engineering
    1992 - 1996

Community

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