Marketing & Communications Manager

• Oct 2021 - Present

Supervise Marketing staff.Project manage the Jewish Journal, a monthly online news source for all of the San Antonio Jewish community with three print/mail editions annually.Design materials and develop strategic timelines for marketing Federation's key programs. Consistently exceed industry average email open rate by 20%. Spearheads marketing strategy for crisis campaigns, including Ukraine, raising over $500k. Manage, track, and report on engagement of two website and 12 social media channels.

Digital Communications Manager

• Apr 2020 - Present

ACHIEVEMENTS• Updated and maintained three websites, including the primary nonprofit site, a Squarespace site, and an online publication WordPress site. • Created branded content and designed Facebook Ad campaigns for eight social media channels.• Collected website and social media analytics, to instruct marketing strategies. Developed quarterly reports for CEO and Board of Directors. • Designed and delivered an average of 5+ email campaigns per week, informing different targeted audiences about upcoming programs and announcements.• Transformed internal communications by creating a Marketing Hub webpage that used Microsoft Forms and PowerAutomate, as well as implementing the use of Microsoft Planner for task assignment and organization. • Oversaw monthly article submissions from community agencies and internal staff. Edited articles, created featured image assets, and published to an online news publication.

Associate Director, Hillel

• Sep 2019 - Apr 2020

ACHIEVEMENTS:• Resolved ineffective budget tracking causing confusion amongst student leaders. Worked with Student Board President to divide total budget into shares. Taught leaders techniques for forecasting and budget tracking.• Exceeded Hillel Measuring Excellence Depth Goal (30%) in less than one year. Worked with Director to establish professional development fund ($500/student) that enabled and encouraged students to attend conferences and set up organization to surpass target.• Pursued and achieve approval for interns to be paid.RESPONSIBILITIES: Represent organization at conferences; gather current policies.• Oversee student life budget.• Lead formation of yearly Student Board (recruiting, reviewing applications, interviewing, and collaborating on selection).• Run Student Board training, and coach and mentor members.• Work with Board to develop new and attractive event concepts.• Plan and oversee large scale programs and events run by staff.

Engagement Associate, Hillel

• 2017 - Sep 2019

ACHIEVEMENTS:• Designed and implemented Engagement Internship Program that remedied lack of response from target clients (students) to staff outreach. Created alternative peer-to-peer engagement opportunities. Defined best practices, wrote manual, and trained new interns.• Maintained organization when critical staff member left and not replaced. Adopted said coworkers’ responsibilities.• Remedied outdated mission and lack of established values with Program Director. Provided direction for organization.• Played key role in onboarding new CRM tracking system. Utilized CRM to put in place the ability to perform informed strategy development. • Led two successful trips of 40 students to Israel.• Restructured Student Board when size caused dysfunction. Simplified structure and allowed Chairs to have own committees.RESPONSIBILITIES:• Conduct outreach to students (clients).• Manage and utilize Schwipe CRM to generate event statistics.• Attend Advisory Board meetings. Present data, strategies, and results.

Assistant Director, Hillel

• 2017 - Apr 2020

ACHIEVEMENTS: • Provided first structure for Jewish life at college; year one developed student position of Senior Discussion Leader to facilitate conversations on specific topics weekly. Alteration resulted in increased attendance; year two, collaborated with Seniors to restructure Student Board to meet needs of growing group by creating formal organization with specific goals and tasks to achieve them. • Eliminated Pass the Torch configuration to ensure equal opportunities for Board leadership positions. • Restructured Student Board and implemented rotating meeting structure, alternating between student-led discussions, monthly dinners provided by community, and speakers. • Improved low student retention rates by investigating root cause of fallout. Discovered lack of sense of investment. Encouraged the generation of events students would look forward to, and created logo and accompanying products (water bottles, stickers) to develop brand and sense of belonging. Eliminated all student dropouts. RESPONSIBILITIES: • Oversee Jewish Student Life at college. • Communicate with cadets, provide support, and secure leave. • Facilitate discussions directly and recruit speakers. • Coordinate with community to provide monthly cadet dinners.

Office Assistant

• 2016 - 2017