Joy Adeboye
Head of Performance - Search, Social, Programmatic and SEO at Omnicom Media Group (MENA)- Claim this Profile
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English -
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Bio
Credentials
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Gemini Ads
OathJan, 2018- Nov, 2024 -
DoubleClick Bid Manager
DoubleClick -
DoubleClick Campaign Manager
DoubleClick
Experience
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Omnicom Media Group (MENA)
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United Arab Emirates
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Advertising Services
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100 - 200 Employee
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Head of Performance - Search, Social, Programmatic and SEO
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Aug 2021 - Present
• Team Managemento Manage, provide oversight and direction to CORE biddable channel leads and their teams in accordance with the organization's policies and procedures.o Plan, evaluate, and improve the efficiency of business processes and procedures of CORE teams to enhance speed, quality, efficiency, and output.o Foster a spirit of teamwork and unity among department members that allows for disagreement over ideas, conflict and expeditious conflict resolution, support, and working effectively together to enable each employee and the department to succeed.• Learning and Development: Responsible for creating a robust onboarding plan for all new hires and L&D initiatives to ensure teams grow, maintain and elevate their technical and personal development skills.• Lead on Operational/Activation governance across all SEO, Social, SEM, Programmatic activation o Identify operational weaknesses and help improve or innovate new processeso Present models, findings, and insights to senior management to drive business decisions• Work with Human Resources and OMG Biddable Central team on recruitment strategies; interview, select and hire.• Understand Individual market/agency/account complexities and consult on strategies in line with market nuances. • Power our CORE/ Local Market Agency Engagement; Develop and nurture collaborative relationships with local market agency account teams and CORE FTEs. • Consistently demonstrate managerial courage in defending a position and handling conflict• Build dashboards, reports, and alerts systems to monitor market health, balance real-time FTE supply and demand, and efficiently scale our CORE operations• Work closely with OMG’s Central Biddable Team on transforming and innovating our service offering• Lead on extracting value from external partnerships as it relates to the CORE function.• Cultivate and build relationships with senior leadership across OMG • Represent OMG during external client meetings & industry events
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Publicis Media
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United Kingdom
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Advertising Services
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700 & Above Employee
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Manager, Programmatic
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Jan 2019 - Jul 2021
• Manage a team of programmatic specialists, ensuring they achieve campaign KPIs and metrics while meeting all critical deadlines and client deliverables. Helping to develop and promote their professional advancement and growth through training and mentorship• Continually develop understanding of publisher, technology and data landscape in global markets in order to ensure the trading desk is technologically agnostic• Evaluation of data, analytics, and platforms options in marketplace• Oversee audience planning and data strategy architecture• Work and collaborate with internal teams (direct investment, strategic planning, and analytics teams) as well as external (client), and vendor partners• Prepare and as needed, present client facing communications as well as educational overviews to digital and non-digital stakeholders• Ability to critically analyze and process data and an ability to effectively communicate findings in verbal and written form• Critically evaluate the ability of data sources, inventory and media platforms to create competitive advantage• Work closely with the buying team to align on all commitments
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Senior Programmatic Activation Executive
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Nov 2017 - Jan 2019
• Plan and initiate media buys, execute and manage advertising campaigns while maintaining direct communication with clients• Reporting and Analysis using a media DMP• Responsible for developing, launching and optimizing programmatic strategies across Publicis Media agencies in MENA• Responsible for working on programmatic strategies for RFPs across key brands• Overlooking and managing a team of two, ensuring they develop their growth, skills and personal goalsto enable them achieve assigned KPIs• Perform needs assessment for key brands and make recommendations that align with the brand’sbusiness goals• Integration with the agency’s research team in order to translate key client’s business objectives intoactivation of digital campaigns• Responsible for internal and external education and adoption of Precision offerings across Starcom,Zenith, Spark Foundry, Performics and Optimedia
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VivaKi
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United States
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Advertising Services
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100 - 200 Employee
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Activation Executive
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Feb 2016 - Nov 2017
• Execute and manage programmatic media campaigns for Starcom clients in MENA using various DSPs such as DoubleClick Bid manager and The Trade Desk, across multiple sectors such as E-commerce, Travel, FMCG and Telecom• Build key relationships with local and global publishers to create Premium deals• Build programmatic strategies and solutions for Starcom clients• Moment Marketing campaigns using platforms such as TVTY• Effectively manage cross channel campaigns such as Search to Display and Display to YouTube for several key clients• Effective use of Google Analytics tool to create relevant audiences, and activate these audiences onProgrammatic campaigns for several key clients• Effective use of Google Ad Words display planner, to create multiple strategies to activate on displaycampaigns• Effective use of Data Management Platforms to analyze audience data, leverage first party and thirdparty data, to optimize campaigns, helping clients achieves their desired ROI• Effective use of DoubleClick Campaign manager for detailed attribution reporting, across multiplechannels• Train new media planners across the agency, on Programmatic 101 and the addressable media spaceecosystem, to effectively enable them plan their campaigns• Managed multiple betas such as Click to Call display creative, TrueView audience customer match,proximity targeting across multiple brands• Educate clients on programmatic and its benefits for efficient advertising• Assisting in creating case studies, to show case the benefits and wins of programmatic media buying
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Education
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2013 - 2015
University of Wollongong in Dubai
Master's degree, Engineering Management -
2006 - 2011
University of Benin
Bachelor of Engineering (B.Eng.), Computer Engineering
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