Melissa S Chapman
Head of Community + Operations at Beeler.Tech- Claim this Profile
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Bio
Upasna Kakroo
Melissa runs a large, big remote team like a pro. It's been wonderful to collaborate with her. Her communication has always been on-point and clear. I've always valued her process orientation especially when leading large, transformational projects. She's always impressed me on how she's able to lead conversations with multiple stakeholders and get her point across with precision, always keeping the end business goal in mind. As a stakeholder and an observer, she's given me many new reasons to do my own job better and with more impact. She's an asset to any organization.
Gonzo Schexnayder, CAE, UXMC
Shortly after Melissa started at Crain, she presented an ambitious plan to upgrade the advertising systems and SOPs. That plan seemed improbable, if not impossible, given the structure and history of the company. However, through careful planning and leadership, I saw her succeed with that plan. I worked with Melissa on that effort and on other projects, and found her to be highly collaborative, smart and focused on achievable goals. She’s a great asset to the organization.
Upasna Kakroo
Melissa runs a large, big remote team like a pro. It's been wonderful to collaborate with her. Her communication has always been on-point and clear. I've always valued her process orientation especially when leading large, transformational projects. She's always impressed me on how she's able to lead conversations with multiple stakeholders and get her point across with precision, always keeping the end business goal in mind. As a stakeholder and an observer, she's given me many new reasons to do my own job better and with more impact. She's an asset to any organization.
Gonzo Schexnayder, CAE, UXMC
Shortly after Melissa started at Crain, she presented an ambitious plan to upgrade the advertising systems and SOPs. That plan seemed improbable, if not impossible, given the structure and history of the company. However, through careful planning and leadership, I saw her succeed with that plan. I worked with Melissa on that effort and on other projects, and found her to be highly collaborative, smart and focused on achievable goals. She’s a great asset to the organization.
Upasna Kakroo
Melissa runs a large, big remote team like a pro. It's been wonderful to collaborate with her. Her communication has always been on-point and clear. I've always valued her process orientation especially when leading large, transformational projects. She's always impressed me on how she's able to lead conversations with multiple stakeholders and get her point across with precision, always keeping the end business goal in mind. As a stakeholder and an observer, she's given me many new reasons to do my own job better and with more impact. She's an asset to any organization.
Gonzo Schexnayder, CAE, UXMC
Shortly after Melissa started at Crain, she presented an ambitious plan to upgrade the advertising systems and SOPs. That plan seemed improbable, if not impossible, given the structure and history of the company. However, through careful planning and leadership, I saw her succeed with that plan. I worked with Melissa on that effort and on other projects, and found her to be highly collaborative, smart and focused on achievable goals. She’s a great asset to the organization.
Upasna Kakroo
Melissa runs a large, big remote team like a pro. It's been wonderful to collaborate with her. Her communication has always been on-point and clear. I've always valued her process orientation especially when leading large, transformational projects. She's always impressed me on how she's able to lead conversations with multiple stakeholders and get her point across with precision, always keeping the end business goal in mind. As a stakeholder and an observer, she's given me many new reasons to do my own job better and with more impact. She's an asset to any organization.
Gonzo Schexnayder, CAE, UXMC
Shortly after Melissa started at Crain, she presented an ambitious plan to upgrade the advertising systems and SOPs. That plan seemed improbable, if not impossible, given the structure and history of the company. However, through careful planning and leadership, I saw her succeed with that plan. I worked with Melissa on that effort and on other projects, and found her to be highly collaborative, smart and focused on achievable goals. She’s a great asset to the organization.
Experience
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Beeler.Tech
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Head of Community + Operations
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Jan 2023 - Present
Providing community to publishers, and others in the digital media space. Connecting people, creating conversations, and helping bring focus and efficiency to digital media and ad tech.Focused peer-to-peer connections to allow for information sharing in a way that allows our community to grow their careers, develop their departments, and bring success to their companies. Beeler.Tech provides a hub for community, communication, content sharing, best practices, and a multitude of other resources. Show less
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Collaborator
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Dec 2019 - Jan 2023
Providing community to publishers, agencies, and tech companies in the ad tech and digital media space, via slack, forums, content, event listings, job postings, job seeker listings, calls, and invite-only events.Providing resources and services to help the same organizations optimize their teams, processes, and systems, via coaching, training, and consulting.
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Part Two Consulting
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United States
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Online Audio and Video Media
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Founder + Principal
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Nov 2019 - Present
Part Two Consulting brings our experience, strength, and passion to help organizations to improve their operations, through a focus on process and people. Clients have included: The PGA TOUR, American Water Resources, Pivotal Home Solutions, Women of Tomorrow, AdMonsters, and Beeler.Tech. Optimizing process saves money, time, morale, and improves an organization’s return on investment. Team structure, clearly and logically defined roles & responsibilities, and providing employee flexibility impact an organization’s ability to hire and retain talent. Good talent allows an organization to adopt and adapt good, expense saving processes. Through discovery sessions with your team, I will provide you a variety of deliverables, depending on the depth of our engagement: • Identifying organizational opportunities and areas to focus. • Providing recommendations for process and team improvements in specific areas. • Working with your team to customize and implement process and team improvements. Project examples • Discovery sessions to evaluate your digital RFP to invoice process, identifying areas of opportunity. • Outsourcing vendor selection and onboarding. • Document existing processes and providing process optimization recommendations. • Discovery and observation of current outsourcing processes, providing optimization recommendations. • Half or full day higher-level session to discuss your digital media business and identify areas needing further investigation or focus. • Evaluation of current team(s) roles and responsibilities, to provide optimization options for hiring and retaining talent. Show less
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Crain Communications
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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Director, Digital Operations
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Feb 2017 - Dec 2019
Responsible for overseeing all aspects of Crain Communications digital operations, both advertising and marketing automation. Directly responsible for the digital technologies and processes utilized to create, deliver and support multiple products, cross-device and email. Responsible for digital ad fulfillment: inventory management, ad trafficking, campaign management, and publishing KPIs. Supporting 23 sites and 150+ newsletters across 17 brands.
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Director, Digital Ad Operations
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Feb 2014 - Feb 2017
Responsible for overseeing all aspects of Crain Communications digital advertising operations. Directly responsible for the digital technologies and processes utilized to create, deliver and support multiple ad products, cross-device and email. Responsible for digital ad fulfillment: inventory management, ad trafficking, campaign management, and publishing KPIs.
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Kelley Blue Book
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United States
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Motor Vehicle Manufacturing
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100 - 200 Employee
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VP, Advertising Operations
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Apr 2008 - Feb 2014
Responsible for overseeing all aspects of Kelley Blue Books online advertising operations, ranging from vendor evaluation, negotiation, implementation, management and administration, supporting advertising product and KBB.com development, inventory availability and management, contract review, IO review and entry process management, ad tag and asset trafficking and campaign monitoring for all ad placements running KBB.com and publishing ad operations KPIs.
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VP, Advertising Product Strategy & Management
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Jan 2006 - Apr 2008
Responsible for overseeing all aspects of Kelley Blue Books online advertising operations and online advertising products. Ad Operations: vendor evaluation, negotiation, implementation, management and administration, supporting advertising product and KBB.com development, inventory availability and management, IO review and entry process management, ad tag and asset trafficking and campaign monitoring for all ad placements running KBB.com and publishing ad operations KPIs. Ad Product: product development, feasibility, vetting. Working closely with sales, engineering, legal and management. Show less
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Director, Advertising Operations & Product
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Oct 2004 - Dec 2005
Responsible for online advertising operations and online advertising product development. Ad Operations: Inventory forecasting and management, fulfilment, troubleshooting and reporting. Ad Product: product development, feasibility, vetting. Working closely with sales and engineering.
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Manager, Advertising Operations
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Mar 2002 - Oct 2004
Responsible for online advertising operations team: inventory forecasting and management, fulfilment, troubleshooting and reporting.
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Web Quality Control Manager
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Feb 2001 - Apr 2002
Responsible for accuracy for all facets of KBB.com, responsible for constant and complete testing of and analytics for kbb.com.
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Software Support Supervisor
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May 1997 - Feb 2001
Responsible for customer service and technical support teams; providing support for software and book subscribers, primarily automobile dealers. Responsible for software development lifecycle for two software products.
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Technical Support Supervisor
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May 1996 - Apr 1997
Responsible for technical support team; providing technical support for software subscribers, primarily automobile dealers. Responsible for software development lifecycle for two software products.
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Technical Support Representative
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Nov 1994 - Apr 1996
Handled telephone software support for subscribers. Performed software testing each release.
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Education
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1988 - 1994
Eastern Michigan University
BA, Business, Management Information Systems
Community
